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Work Background
Nasser Bin Nawaf & Partners Holdings Head Of Marketing & Business Development
Dec. 2021 - Dec. 2024Doha, QatarOverlooking strategic investments and evaluating growth potential of new ventures within the Qatari market. Responsible for obtaining better brand recognition and financial growth for the subsidiaries and the holding company. In charge of reviewing current market trends to propose new business strategies that increase profit margins. Developing guidelines and communication templates for better customer experience and cross-promotion of the various companies within Nasser Bin Nawaf & Partners Holding. Business Sectors:
● Security
● Logistics Services
● Hospitality
● Real Estate Development
● Information Technology & AI
● FMCG
Heirs of Nasser Bin Khaled HoldingsHead of Marketing & Business Development
Dec. 2021 - Dec. 2023Doha, QatarOverlooking all activities linked to strategic communication and sustainable business development of the company.
Nasser Bin Khaled and Sons HoldingsGroup Events and Digital Marketing
Jan. 2018 - Dec. 2021Doha, QatarWorked within the yearly $6 Million budget, first point of contact and manager for all events of the group and its subsidiaries including Mercedes-Benz, Harley-Davidson, Mitsubishi, Michelin, NBK Travel Agency & Real Estate and other retail brands reporting to the Chief Operations Officer (COO). Supervised the Digital Media agency in order to enhance customer and key stakeholders experience through Social Media, Search Engine Optimization (SEO), Direct Communication methods (Emails and SMSs) and interactive marketing. Developed 360° communication strategies to increase ROI with the marketing team.
Mercedes-Benz QatarEvents and Activations Officer
Apr. 2014 - Feb. 2018Doha, QatarDigital Marketing Specialist promoted to Events & Activations Officer after 5 months. Worked closely with exhibition organizers, stand designers and contractors to ensure logistics, brand guidelines and quality control. Proven leadership and project management skills by managing a team of 5 in both the creative and digital media agency, overlooking their activities to ensure strategic direction as well as research on new ways of influencing buyers. In charge of market forecasts, identifying market needs and expectations to find ways to tackle customer prejudice about the brand and improve company reputation. Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.
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