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Work Background
OSAY the labelCo-Founder and President
Jun. 2018Greater New York City AreaOSAY is an ethical, artisan-based company cultivating luxury goods that are both sustainable and attainable by preserving the craftsmanship of master artisans while celebrating the art of Mediterranean living. Developed a transparent supply chain utilizing upcycled leathers, employing skilled artisans in Tunisia to create handcrafted products. Spearheaded brand strategy, marketing campaigns, and community engagement initiatives. Achieved recognition for merging sustainability with luxury, gaining press coverage in top-tier publications. Fostered cross-collaborations with other brands and designers to amplify OSAY’s mission and broaden its impact in the ethical fashion landscape.
Lipman StudioAssistant producer and art director
Oct. 2017 - Jun. 2018New York, New York• Collaborated with agency owner and team to develop impactful visual storytelling for branding and marketing campaigns.
• Strengthened key client relationships, resulting in improved client retention and long-term collaboration.
• Implemented strategies to maintain brand consistency across all platforms, enhancing overall campaign cohesion.
New York & CompanyFreelance Stylist and Content Creator
Sep. 2016 - Feb. 2019New York, New York• Styled and curated fashion shoots for brand campaigns, driving increased engagement with target demographics.
• Specialized in trend forecasting and inclusive styling to reflect diversity and align with evolving markets.
Bykenz.comCo-Founder
Mar. 2011 - Nov. 2013New York City Metropolitan AreaCo-founded ByKenz, an online platform spotlighting Tunisian artists and launched a successful clothing line inspired by post-revolution street art. Developed a comprehensive brand strategy, executed digital marketing campaigns, and produced short films and events to establish a unique fusion of art and fashion. • Built online engagement from the ground up
• Created an online art and fashion magazine to showcase emerging talents from the MENA region
• Fostered collaborations with emerging artists to celebrate cultural expression and empower local talents
WilhelminaFashion Model
Jun. 2003New York, United States• Represented iconic collections for prestigious brands like Chanel, Vuitton, and Armani on global runways.
• Became the first Arab Muslim model featured in Sports Illustrated, breaking barriers in the industry.
• Cultivated strong relationships with designers and industry leaders, enhancing global brand visibility.
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