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Work Background
Vice President
Bellmont PartnersVice President
Nov. 2021With a focus on strategy, positioning, change management and crisis communications, I consult and support clients on effective communications strategies designed to help navigate complex business issues and communicate effectively to both internal and external audiences. With a special focus in manufacturing, food and agriculture industries, I help clients tell their stories in a way that resonates with audiences that matter most, delivering maximum results that meet overall business objectives.
Director of Brand Strategy
Bellmont PartnersDirector of Brand Strategy
Jun. 2017 - Nov. 2021Minneapolis, MN
Group Account Director
Bellmont Partners Public RelationsGroup Account Director
Jan. 2016 - Nov. 2021Greater Minneapolis-St. Paul Area
Public Relations Manager
Marvin Windows and DoorsPublic Relations Manager
Dec. 2013 - Dec. 2015Eagan, MNManaged public relations and marketing communications activities for Marvin Windows and Doors, a premier manufacturer of window and door products and allied services. Responsible for the development and execution of year-long marketing communications and public relations programs for the Marvin, Integrity and Infinity brands, as well as corporate communications initiatives. Managed an outside PR agency, as well as an internal team to ensure that all communications strategies aligned with overall business goals while delivering desired results and ROI. Worked one-on-one with executives and key leadership, including the CEO and President, in speech writing and presentations, media training and crisis communications.
Account Director, Consumer Brands
Kohnstamm CommunicationsAccount Director, Consumer Brands
Jul. 2008 - Dec. 2013Managed all consumer accounts within the 18-person agency. Primary focus on national CPG brands in the natural and organic food category. Managed agency staff in the development of all yearly PR and marketing communications programs for clients such as MOM Brands (formerly Malt-O-Meal), Honest Tea, The National Soyfoods Association, HappyBaby, Simply Asia Foods (a division of McCormick) and La Tortilla Factory. Supervised and mentored teams to reach, and often exceed, client’s yearly goals and offer high-level insights, strategy and recommendations on marketing and PR initiatives as needed.
Director of Sales and Marketing
Ivy Spa ClubDirector of Sales and Marketing
Sep. 2007 - Jul. 2008Responsible for all marketing and sales efforts for a new, luxury destination spa. Created and implemented all marketing, advertising and promotional plans designed to attract spa business, as well as potential members to the club. Daily responsibilities included membership and spa service sales, management sales and marketing. Managed web development and online marketing efforts, as well as management of cross-promotions, sponsorships and special events. Also supervised Group Booking Coordinator on large group, convention and bridal party sales.
Account Supervisor
GolinHarris ChicagoAccount Supervisor
Jan. 2006 - Dec. 2007Managed and coordinated national public relations activities for Unilever Ice Cream (includes Popsicle, Klondike, Breyers and Good Humor brands), SC Johnson, Florida Department of Citrus and General Mills. Coordinated and implemented national product launches, high-profile media events, radio and television media tours, deskside media tours, sampling events and tradeshows.
Senior Account Executive
Maccabee GroupSenior Account Executive
Jan. 2001 - Dec. 2006Managed day-to-day public relations initiatives for clients including Kemps Ice Cream, OfficeMax, Carlson Companies, Marshall Field’s, Buffalo Wild Wings, the Guthrie Theater, and NAMM, the International Music Products Association. Handled coordination and implementation of national product launches, book tours and public and private events.
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