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Work Background
AimLogicDirector of Operations
May. 2023• Oversee customer onboarding & campaign launches from beginning to launch
• Assist sales team in developing short and long-term strategies, goals, and objectives for clients and Operations department
• Prepare and manage client’s digital marketing budget allocations between product lines
• Identify trends and insights and optimize spend and performance based on the insights
• Provide feedback regularly to all levels of employees to ensure a highly engaged workforce
• Collaborate with other managers to establish and build standard operating procedures
• Help keep key business technologies (DropBox, ClickUp, HubSpot) organized, neat, and clean
• Support onboarding of new team members
• Continuously identify improvements to current internal systems and procedures
MarketronSenior Client Development Manager
Sep. 2020 - Jan. 2023Remote• Serve as the primary contact for 18 digital accounts and am responsible for developing long-term, trusted relationships while driving client satisfaction with our platform.
• Train, educate, and support our customers’ digital sales managers and end-users including product education, developing digital sales strategies, and helping customers prepare omni-channel digital sales presentations. • Offer guidance throughout digital campaigns primarily involving targeted display, geofencing, pre-roll, geovideo, and OTT/CTV. Additional products include SEM/PPC and Email. • Support during pre-sale strategy, monitor live campaign analytics, and review campaign analytics upon completion.
ZypMedia, Inc.Senior Account Manager
Mar. 2020 - Sep. 2020San Francisco, California, United States• Managed a portfolio of accounts and was responsible for building strong client relationships.
• Developed and implemented strategic plans to manage and grow accounts.
• Provided superior customer service and ensured client satisfaction.
• Communicated and coordinated with internal teams to deliver solutions.
• Supported sales teams to improve their performance and reach targets.
• Developed and maintained excellent knowledge and understanding of our business, offerings, competitors, and industry
ROI·DNAAccount Manager
Mar. 2019 - Mar. 2020San Francisco Bay Area• Built and managed client relationships by providing excellent support and managing expectations.
• Collaborated daily with internal teams to ensure the success of all campaigns.
• Managed client requests and project timelines across multiple projects with creative and digital advertising teams.
• Oversaw a $1.4 million revenue portfolio of B2B and B2C clients across creative and digital advertising solutions.
o Clients included Cisco (OpenDNS), Gitlab, Salesforce AppExchange, Salesforce Quip, Illumio
ZypMedia, Inc.Account Manager
Mar. 2016 - Mar. 2019San Francisco Bay Area• Drive the strategy and long-term success of campaigns through renewal by maintaining consistent communication with internal and external partners to ensure campaigns are delivering to the client’s expectation. • Generate post-campaign wrap-up reports highlighting KPI delivery and performance vs. benchmarks such as CTR, VCR, View Through Conversions, etc.
• Maintain regular communication and relationships with clients at a senior level.
• Troubleshoot and problem-solve processes and client issues by providing strategic and creative solutions to provide a satisfactory resolution of all support requests.
• Relay client feedback to appropriate cross functional teams, as needed (Product, Engineering, Analytics, Sales, etc).
• Continuously curate workflows and define processes that improve efficiency and client experience (i.e. Report FAQs, operations training material, weekly office hours, & weekly key stakeholder calls).
Coverall Health-Based Cleaning SystemMarketing Consultant
Jul. 2015 - Mar. 2016Mobile, Alabama Area-Worked independently to research and find new business
-Dealt one on one with clients and managed their accounts, along with solving any problems that may arise
Lewis CommunicationsAccount Management Intern
May. 2015 - Aug. 2015Mobile, Alabama Area-Conducted and organized research for the Account Services Department -Assisted with conceiving and executing campaign ideas
-Helped coordinate between the client and the agency
The Shirt ShopIntern
Sep. 2012 - Dec. 2014Tuscaloosa, Alabama-Conducted extensive research to gain insight into what consumers want from their clothes in order to design a profitable and successful brand -Generated ideas towards possible clothing designs
-Worked independently to create print ads advertising The Shirt Shop -Raised brand awareness and worked booths at city-wide and campus events to capture customers’ attention
University of Alabama Student Yearbook, The CorollaDesign Team Member and Account Services Member
Oct. 2010 - Dec. 2013Tuscaloosa, Alabama-Created ideas to make the yearbook have more of an impact, which increased its’ sales substantially
-Designed pages independently and in group settings -Efficiently operated The Corolla’s Account Services Team and coordinated with all clients included in the yearbook as to make sure the creative team had everything it needed to deliver positive results
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