Nicola A

Strategic Business Consultant

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With over 25 years at the intersection of brand strategy, digital commerce and performance marketing, Nicola helps businesses scale intelligently and creatively. As a Strategic Business Director and entrepreneurial consultant, she specialises in translating brand ambition into digital reality, working with scaling e-commerce brands, service-based businesses and lifestyle industries across South Africa and beyond. She brings deep expertise in Shopify, Klaviyo, Meta, Google and content-driven performance strategies, always with a sharp focus on sustainable growth, conversion optimisation and customer experience. She works with businesses who want strategic clarity, practical execution support and creative thinking grounded in commercial results. Whether it’s scaling an agency division, optimising an e-commerce store, refining brand messaging, or mentoring leadership teams, Nicola brings a straight-talking, solutions-driven approach. If you’re looking for someone who thinks like an owner, moves like a strategist and delivers like a partner - connect with Nicola.

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