Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Indigo Workplace CommunicationProgram and Product Development Director
Mar. 2017Dallas/Fort Worth AreaClient Relationship Management & Stakeholder Engagement
• Served as primary liaison between clients, executive leadership, and development teams, ensuring seamless communication and strategic alignment.
• Strengthened client retention by implementing a proactive relationship management approach, increasing repeat business by 30%.
• Translated business needs into scalable web application solutions, driving adoption and user engagement through targeted training programs.
• Partnered with sales and marketing teams to create compelling narratives that effectively positioned digital solutions to prospective clients.
• Spearheaded customized demo experiences and trade show presentations, enhancing customer understanding and boosting conversion rates.
• Partnered with sales and marketing teams to create compelling narratives that effectively positioned digital solutions to prospective clients. Development Workflow Leadership & Mentorship
• Designed and implemented standardized Agile workflows, reducing time-to-market by 20% and enhancing development team efficiency.
• Developed workflow documentation and training materials, empowering junior project managers with best practices in project execution.
• Led cross-functional collaboration initiatives, aligning development, design, and QA teams for optimized project execution.
• Conducted daily stand-ups and sprint planning sessions, ensuring project milestones were met on time and within scope. Driving Project Success & Business Growth
• Led the execution of large-scale enterprise projects with budgets exceeding $5M+, ensuring on-time, high-quality delivery.
• Implemented risk management strategies, proactively addressing project roadblocks and reducing post-launch defects by 27%.
• Identified strategic upsell opportunities, expanding client partnerships and increasing revenue streams by 30-460%.
• Developed data-driven improvement initiatives, optimizing project execution strategies and enhancing efficiency across teams.
Safe Solutions - RCIProgram Development & Marketing Manager
May. 2005 - Feb. 2017Coppell, Texas, United StatesDigital Product & Web Application Development
• Managed the end-to-end development of 20+ custom enterprise web applications, enhancing employee engagement, recognition, and compliance training.
• Led the integration of e-commerce and tax automation tools (Magento, Shopify, Authorize.net, Avalara), streamlining online sales operations.
• Established KPIs and SLAs, improving project tracking, accountability, and overall performance visibility.
• Delivered C-suite strategic presentations, securing executive buy-in for large-scale digital transformation initiatives. Marketing & Digital Strategy
• Developed and executed a multi-channel marketing strategy, leveraging social media, email marketing, and Google Ads to increase lead conversion rates by 27%.
• Led the content marketing strategy, overseeing blog development and industry thought leadership initiatives that improved brand visibility and engagement.
• Designed high-impact email campaigns, increasing customer retention and engagement rates through targeted segmentation.
• Optimized Google Ads campaigns, improving ROI and cost-per-click performance through strategic keyword bidding and analytics-driven insights.
Internal Client Engagement & Process Optimization
• Developed internal email marketing automation strategies, increasing user onboarding efficiency and boosting adoption rates.
• Mentored junior project managers, equipping them with client engagement strategies and project execution skills for successful career growth.
Intch is a Professional Networking App for the Future of WorkSee more people like Melissa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
123720 people
15
Business Development Manager @ Lewis Stevenson Office Solutions
15
Operations and project manager
20
ABM Consultant