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Work Background
HEINEKEN BeveragesGlobal Marketing Manager
Dec. 2023London, England, United KingdomAmarula - The Spirit of Africa
A portfolio of cream liqueurs and premium gin, made from real marula fruit.
Amarula has been acquired by Heineken Beverages.
CVH SpiritsGlobal Marketing Manager
Nov. 2019 - Dec. 2023London, England, United KingdomAmarula - The Spirit of Africa
A portfolio of cream liqueurs and gin, made from real marula fruit.
Insignia Group of CompaniesHead Of Marketing
Nov. 2018 - Oct. 2019London, United Kingdom
Sage AppliancesUK/EU Marketing Director
Jun. 2017 - May. 2018London, United Kingdom▪ Served as the marketing lead to ensure quality execution of Sage retailer and consumer initiatives. ▪ Implemented global strategy to the fullest extent with retail partners through their point of sale and digital interfaces. ▪ Key lead for Team Heston Blumenthal and other strategic partners to optimise retailer, influencer and consumer programs. ▪ Developed and executed global programs through local channels such as social, digital, influencer, PR and events (London Coffee Festival and Pub in the Park). ▪ Led programmatic and social media advertising with strong focus on hyper consumer segmentation.
Chivas Brothers (Pernod Ricard)Global Senior Brand Manager
Mar. 2012 - Jun. 2017Global Senior Brand Manager – English Gins Portfolio.
Responsible for Global Strategy, Communications, Experiential and New Product Developments in the English gins portfolio. Custodian of the English gin brands in the company’s portfolio. Key responsibilities include:
- Global strategic planning of the English Gins portfolio.
- Lead and manage ATL communications assets with lead markets.
- Lead and manage integrated sponsorship and partnership strategy for consumer experiential programs.
- Primary contact for key markets ensuring assets are available and collaborating with markets to develop assets.
- Lead new product, packaging and limited edition projects.
- Manage PR/Communication strategy for key strategic projects.
- Manage marketing spend in line with approved budget.
- Develop and coach direct report (Assistant Brand Manager).
Pernod Ricard Travel Retail EuropeSenior Brand Manager
Feb. 2008 - Mar. 2012London, United KingdomResponsible for the overall brand well-being and growth of 11 brands (Absolut, Ballantine's, The Glenlivet + Single Malts, Martell, Havana Club, Olmeca, Ricard, Mumm & Perrier Joüet Champagnes, Sandeman Port & Sherry, Wyborowa and Zubrowka) in Travel Retail Europe.
Bulgari South Asian Operations Pte LtdSenior Marketing Executive
Jan. 2004 - Jan. 2007SingaporeResponsible for development and execution of brand marketing plans for South Asia region. Full responsibility for the management of CRM portfolio, market research, visual merchandising, corporate sales and sales incentive schemes. Managed external agencies involved in media buying and planning, production of advertising, direct mail, and collateral materials. Consulted with sales team in the development and design of sales support materials, and customer loyalty programs.
LuxasiaMarketing Executive
Jan. 2004 - Sep. 2004SingaporeMarketing Executive – Guerlain
Responsible for development and execution of brand and marketing strategy integration plans and event plan activities. Full responsibility for the management of market research, visual merchandising, corporate sales and sales incentive schemes. Managed external agencies involved in the creation and production of advertising, direct mail, and collateral materials. Consulted with sales team in the development and design of in-store sales promotions. Directed and planned launch events, road shows and workshops including venue/booth design and production.
OaktonMarketing Executive
Feb. 2001 - Nov. 2003Melbourne Area, Australia
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