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Work Background
MFieldContent & Strategy
May. 2024 - Sep. 2024São Paulo, BrasilI worked on development and strategy, focusing on creating creative and impactful solutions for brands and products. My experience includes generating ideas, captions, post ideation, creative concepts, and strategic content planning on Instagram and TikTok, fostering alignment between brands and influencers while ensuring the achievement of brand objectives. I developed narratives and presented customized projects to clients, as well as designed comprehensive content plans, such as Always On strategies, Big Moments, and editorial calendars. I was also responsible for co-creating campaigns in partnership with creators, assisting in building engaging narratives that delivered significant results. I actively participated in brainstorming sessions, collaborating with multidisciplinary teams and clients to develop innovative campaigns aligned with market demands. This strategic and creative approach ensured the delivery of well-structured projects with a high impact on clients. Client: Banco Inter
HUSTLERS.BRCreative Strategist
May. 2023 - Apr. 2024São Paulo, São Paulo, BrasilI was responsible for integrating creativity and strategy to develop solutions aligned with client needs. In creative, tactical, and strategic planning, I led the development of concepts based on briefings, using storytelling to create authentic connections between brands and audiences. I took responsibility for identifying opportunities for clients, transforming these insights into innovative and relevant ideas. I conducted detailed market research to support strategies and was responsible for creating presentations in Google Slides that communicated proposals clearly and impactfully. Additionally, I developed event concepts based on specific briefings, ensuring each proposal was unique and effective. I was in charge of preparing Social Listening reports, monitoring conversations and trends to identify valuable insights. Furthermore, I participated in brainstorming sessions with the creative team, generating strategic and innovative insights to define creative concepts, directly contributing to the success of campaigns and projects. Clients: Universal Music Brazil, Sallve, Future In Black, and Warner Bros Brazil.
Good MonsterContent Manager
May. 2022 - Apr. 2023Responsible for overall management and daily production support in the content department, ensuring operations flowed efficiently and aligned with the client's goals. Developed and managed a content calendar for Instagram, TikTok, LinkedIn, and YouTube, organizing contents and planning to ensure execution within established deadlines and objectives.
Also managed and scheduled posts across major social media platforms, including YouTube, Instagram, TikTok, and LinkedIn, adapting content to each platform's audience. Monitored social media performance and prepared detailed reports for metrics analysis, contributing to the optimization of reach and engagement strategies. Additionally, responsible for content curation, material production, video insert creation, and briefing development, collaborating with the creative team to ensure high-quality deliverables. Utilized tools such as Asana, Facebook Creator, Mlabs, and Google Workspace to manage tasks and optimize processes, promoting organization and efficiency at every stage of the workflow.
Secretaria de Estado do Turismo e do Esporte de SergipeCommunications Intern
Nov. 2020 - Aug. 2021Aracaju, Sergipe, Brasil
EGBÉ Black Film ExhibitionContent & Community
Apr. 2019 - Apr. 2023Aracaju, Sergipe, BrasilMy role involved creating and managing the content calendar, ensuring that communication strategies were aligned with the brand's objectives and that there was a consistent flow of relevant publications. In social media and community management, I was responsible for producing engaging and creative content for platforms like Instagram, Facebook, and Twitter, always aiming to engage the audience and strengthen the digital presence. Additionally, community interaction was a priority, involving responses to comments, messages, and mentions to build a close and authentic relationship with followers. An essential part of my work also included coverage and engagement in annual events, held every April, where I utilized social media to share moments in real time, increase event reach, and boost audience engagement. This integrated approach not only amplified the brand's voice but also established a solid relationship with the audience, fostering greater connection and loyalty.
(Volunteer Work)
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