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Work Background
KearneyAPAC Campaign Specialist II
Nov. 2022In this role, I drive the success of regional brand campaigns, including flagship initiatives. My responsibilities extend to leading the planning and meticulous execution of campaigns, ensuring alignment with organizational goals and brand identity. In addition to campaign management, I spearhead regional Public Relations (PR) activities in collaboration with external PR agencies. This involves cultivating meaningful relationships with media outlets and influencers, thereby amplifying the reach and impact of our brand across the Asia-Pacific (APAC) region. Furthermore, I co-lead comprehensive marketing activities for the Firm's core industries, focusing on Communication, Media & Technology, and Strategic Operations. This collaborative effort involves strategic planning and execution, ensuring that our marketing initiatives resonate with our target audience and drive engagement.
Celcom Axiata BerhadBrand Management, Enterprise & 5G
Jul. 2020 - Nov. 2022MalaysiaEnd-to-end campaign management for medium to large size projects such as Enterprise product launches, thematic/brand, and partnership campaigns (i.e., Cloud, Connectivity, Digital Solutions & more) & also 5G.
Emerging Leaders AsiaVice President, Marketing
May. 2020- Powered by Axiata Young Talent Programme Alumni Association - Our mission is to build a CEO-ready talent pipeline all over Asia - Platform: https://hello.emergingleaders.asia
AxiataGraduate Management Trainee
Jan. 2019 - Jul. 2020MalaysiaThe 18-mo program was tailored based on my strength and areas of interest. I had the opportunity to learn and contribute in different departments across Axiata Group's and its subsidiaries such as: - Axiata Group: Group Brand & Marketing - Axiata Group: Group Operational Development & Support - ADA (analytics data advertising): Business Insights - Celcom Berhad: Brand & Marketing
PT. XL Axiata TbkIntern (Corporate Strategy & Business Transformation)
Dec. 2017 - Feb. 2018Jakarta, IndonesiaCompleted a three-month international internship with one of the largest telcos in Jakarta, Indonesia. Assigned to the Corporate Strategy & Business Transformation department (CSBT), directly reporting to the Vice President to assist the team with qualitative and quantitative research on various projects. First international work exposure in the telecommunication industry involved in strategic planning & business
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