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Work Background
HR Geckos™Fractional CMO / Board of Advisors
May. 2024
WizlyMarketing Expert
Sep. 2023
GROW PowerfuliCMO - Fractional Growth & Marketing Leader for B2B Tech
Mar. 2023Proud to be part of the most accomplished marketing minds in B2B Tech, delivered as Fractional CMO's for emerging growth companies
Fractionals UnitedFounding Member and Advisory Board
Mar. 2023
Rippler GroupFractional CMO, GTM Advisor
Jan. 2023I partner with B2B SaaS companies to help them acquire new customers and grow their revenue. ● I'll build a marketing strategy that helps you acquire new customers and launch new offerings
● I'll help you execute that strategy (working independently or with your team)
● I'll optimize your funnel and lower your customer acquisition costs
● I'll help you leverage tools (Martech, AI) to cut costs while increasing productivity 💬 DM me to chat! Or click the ☎️ link at the top of my profile to book a consulting call.
ChiefMember
May. 2022 - Dec. 2023Boca Raton, Florida, United StatesChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
UtmostCMO, Vice President of Marketing
May. 2020 - Nov. 2022What I Did: I built and led the global marketing organization and SDR team that accomplished over 500% revenue growth with a pipeline over 70% driven by Marketing leads, a Series B of $22M, and a successful exit via acquisition. About Utmost: Utmost, the first Extended Workforce System, offers SaaS solutions for the enterprise and its extended workforce - from temporary workers to consultants, vendors, freelancers, contractors and more - to seamlessly and efficiently work together. Acquired by Beeline in October 2022 Utmost's Customers: AstraZeneca, Unilever, DoorDash, Philips, Ecolab, Northwestern Mutual, NortonLifeLock, ChristianaCare, Sage Therapeutics.
gigRoninAdvisory Board Member
Mar. 2020 - Jul. 2022
UtmostMarketing Advisor
Mar. 2020 - May. 2020
Rippler GroupFounder, Fractional CMO
Dec. 2019 - Apr. 2020West Palm Beach, Florida AreaFounded independent full-scale marketing agency blending strategy, design, and technology to help B2B SaaS clients grow their businesses and scale marketing operations. Served as Fractional CMO for 3 clients (2 early-stage SaaS startups for marketing strategy, 1 SaaS startup for exit and transition).
Workspend Inc.SVP, Marketing & Strategy
Oct. 2018 - Dec. 2019Miami/Fort Lauderdale Area and Greater New York City AreaWhat I Did: As Senior Vice President of Marketing and Strategy at Workspend, I oversaw all marketing strategies, projects, and programs for Workspend globally. I was part of the executive leadership team helping to guide the evolution of the vision, definition, growth, and strategy for the business, as well as a strategic business partner to the sales and delivery organizations. I reported to the CEO. About Workspend: Workspend provides a full range of talent sourcing, management, and payroll solutions for globally distributed teams Workspend's Customers: Fannie Mae, Tufts Health, SuperValu, Stewart Tile, KeyBank, ThermoFischer Scientific
Simplify WorkforceSenior Vice President, Marketing and Strategy
Oct. 2018 - Nov. 2019Miami/Fort Lauderdale Area and Greater New York City AreaWhat I Did: At Simplify Workforce, as SVP of Marketing, I launched and brought the brand to market focusing on generating demand, expanding brand visibility, and forging strategic partnerships, which resulted in 68% YoY brand growth and a 40% increase in pipeline. I led the marketing and strategic initiatives of the firm with the goal to bring products to market, drive continued rapid growth, and generate demand for the company and its flagship product, SimplifyVMS. My role encompassed delighting Simplify’s customers, forging strategic partnerships, driving enterprise growth, and being a conduit between sales, implementation, and product teams. I reported directly to the CEO. About Simplify Workforce: Simplify Workforce provides flexible workforce management solutionsfor mid-market and enterprise companies in the United States. Simplify Workforce's Customers: American Family Insurance, FannieMae, Tufts University, easyJet, PennState
DCR WorkforceVice President, Marketing and Strategic Solutions
Dec. 2015 - Oct. 2018What I did: At DCR Workforce, as VP of Marketing, I led marketing strategy and brand identity which was instrumental in repositioning and rebranding the firm, growing revenue by over 300%, and a successful exit via acquisition. Acquired by Coupa in 2018. I reported directly to the CEO. About DCR: DCR Workforce is a leading provider of contignent workforce management and advanced services procurement software, most notably Smart Track Vendor Management System (VMS). DCR's Customers: Google, Lockheed Martin, Discover Financial Services, Ryder Logistics, Supervalu, SunTrust Banks, Bimbo Bakeries, SunTrust, and Thermo Fisher Scientific.
DCR WorkforceVice President, Strategic Solutions Design & Delivery
Jan. 2014 - Nov. 2015Managed strategic project delivery & implementation to support enterprise growth and thought-leadership objectives via market research and solutions development. Collaborated on marketing & sales strategies and product development, and advised on strategy execution plans.
DCR WorkforceDirector, Solutions Design & Delivery
Jun. 2012 - Dec. 2013I was hired to run the implementation and MSP delivery teams, and provide marketing and business development support. I was responsible for identifying, developing, and bringing to market new offerings, resources and tools, leading customer solutioning sessions involving discovery, business case development, and due diligence, and serving as a consultative SME on operational issues and sales pursuits.
Palm Beach County Sheriff's OfficeProject Manager and Senior Consultant
Sep. 2005 - Dec. 2010West Palm Beach, Florida AreaSpecial projects focus, managing 12 direct and 14 indirect reports with $11M budget for organization-wide restructuring initiatives focused mainly on the HR department. Delivered strategic recommendations, conducted operational studies focused on efficiency diagnosis, and facilitated change management needs. Teamed with executive and senior management, functional departments, unions, and external vendors on operational strategies.
LivedoorProject Assistant and Content Manager
Jan. 2005 - Aug. 2005Miami/Fort Lauderdale AreaManaged staff of 11 with a budget of $1M to develop content for and launch new web portal and blog. Liaised between Miami and Japan offices, and managed global staff in India and South America. Coordinated cross-functional collaboration with sales, marketing, public relations, and IT departments.
ERP Systems, Inc.Junior Consultant
Aug. 2003 - Dec. 2004Managed initiatives including sales presentations, marketing projects, and identification of new business opportunities.
Paradigm Application Solutions, Inc.Junior Consultant
Nov. 2000 - Jul. 2003Spearheaded marketing projects, including brand development and identity (i.e. logo, positioning, messaging, collateral, digital assets). Supported sales team in presentations to potential clients for consulting services. Managed financial administration, including billing & invoicing of client-base. Acquired expertise in all stages of ERP system delivery via on-site implementations.
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