Simplify WorkforceSenior Vice President, Marketing and Strategy
Oct. 2018 - Nov. 2019Miami/Fort Lauderdale Area and Greater New York City AreaWhat I Did: At Simplify Workforce, as SVP of Marketing, I launched and brought the brand to market focusing on generating demand, expanding brand visibility, and forging strategic partnerships, which resulted in 68% YoY brand growth and a 40% increase in pipeline. I led the marketing and strategic initiatives of the firm with the goal to bring products to market, drive continued rapid growth, and generate demand for the company and its flagship product, SimplifyVMS. My role encompassed delighting Simplify’s customers, forging strategic partnerships, driving enterprise growth, and being a conduit between sales, implementation, and product teams. I reported directly to the CEO. About Simplify Workforce: Simplify Workforce provides flexible workforce management solutionsfor mid-market and enterprise companies in the United States. Simplify Workforce's Customers: American Family Insurance, FannieMae, Tufts University, easyJet, PennState