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Work Background
ZoochaDigital Analytics Specialist
Apr. 2024Inglaterra, Reino UnidoI handle digital analytics for public sector organizations, government agencies, innovative startups, multi-channel retailers, and charities. I work both technically and strategically across the entire digital analytics process, from defining KPIs and setting up tracking to creating dashboards and analyzing data to improve the website and user journey (CRO).
PortoDigital Analytics Specialist
Jan. 2023 - Dec. 2023São PauloI work in the digital data area, specifically focusing on insurance products within the company. My responsibilities include understanding business requirements, planning the collection of digital data from all channels, providing guidance and monitoring the implementation by development squads, conducting validation and maintenance of collected data, creating data visualizations, and delivering presentations.
CI&TDigital Analytics Specialist
Sep. 2021 - Dec. 2022São Paulo, BrasilStructuring of tagging and data collection, construction of dashboards, analysis & insights for the Web, Mobile and Intranet channels of Bradesco Investimentos - Alta Renda bank.
conecttBusiness Intelligence Analyst
Nov. 2020 - Sep. 2021São Paulo• Understanding of client's business;
• KPIs planning to monitor customer behavior in digital environments;
• Web and app tracking;
• Data collection map for web and applications that use the Google Firebase tool;
• Tracking plan validation;
• A/B tests for CRO with Google Optimize;
• Salesforce Marketing Cloud;
• Analysis of users' navigation flow data;
• Development of dashboards in Data Studio.
Digital HouseAdvanced digital marketing professor
Oct. 2017 - Dec. 2018São Paulo, BrasilAdvanced digital marketing teacher focused on performance media and practical support in the following subjects: • Strategic media planning;
• CRO;
• Google Ads;
• Social Ads;
• CRM and email marketing;
• Organic Media;
• Social interactions;
• Storytelling for data;
Digital HouseDigital Marketing Professor
Mar. 2017 - Sep. 2017São Paulo Area, BrazilDigital marketing teacher focused on performance media and practical support in the following subjects: • Business models and strategies;
• Branding & Awareness;
• Competitor analysis;
• Data Driven Culture;
• Google Tag Manager;
• Google Ads;
• LinkedIn Ads;
• Wordpress;
• Media planning;
• Media channel optimizations; The course consisted of an integrative project, where students developed a fictitious company throughout the course, applying in practice all the modules of the course and making a final presentation showing the results achieved.
JussiPaid Media Coordinator
Mar. 2017 - May. 2018São Paulo Area, BrazilStrategic supervision and team training in managing Google campaigns for the Whirpool client (Brastemp & Consul). • Presentation and discussion of results and new strategies with the client;
• Training and development of the team in performance media;
• Supervision and support in the management of customer accounts and results;
• External meetings at the client with the team;
• One to one with the media team;
Cognizant/GoogleGoogle Customer Service Representative
Jul. 2014 - Feb. 2016São Paulo Area, BrazilHelp online publishers grow their businesses. Provide creative, industry-leading online advertising solutions for publishers and developers and identify new opportunities. proactively identify, develop, manage and maximize business growth opportunities from AdSense and AdMob publishers and developers. You will use your influencing and relationship-building skills, product knowledge, industry insights, and sales skills to provide Google-caliber solutions and client services.
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