Dengo ChocolatesData Scientist
Nov. 2022 - Apr. 2024Rio de Janeiro, Rio de Janeiro, Brazil• Responsible for structuring and creating predictive sales models, customer segmentation, churn propensity analysis, among others, using machine learning algorithms and data science techniques.
• Responsible for conducting sales and marketing campaign analyses, validating business models by analyzing the impact of campaigns on sales.
• Implementation of Language Model (LLM) in CRM data to enhance customer insights and communication optimization.
• Creation of dashboards in Power BI for presenting analyses and models to the business team and decision-makers.
• Participation in the structuring, documentation, and implementation of the company's Data Governance, focusing on ensuring compliance with LGPD (General Data Protection Law) and on creating information access points.
• Assistance in structuring the company's Data Lake.
• Participation in innovation forums within the company, aiming to bring the best available tools in Machine Learning and Artificial Intelligence to assist in the company's decision-making process.