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Work Background
Lucky Leo StudioDigital Content Creator
Jun. 2024
Pacific LifeSenior User Experience Designer
Mar. 2024 - Jun. 2024Newport Beach, California, United States- Led the end-to-end redesign of the life insurance underwriting workflows, streamlining the quote process to reduce turnaround from from several weeks to real-time for low-risk users, resulting in an estimated 60% increase in policy issuance.
- Designed a privacy-focused, compliant self-service digital medical questionnaire that eliminates the need for phone-based agent intervention, making it easier for users to answer sensitive health questions, thereby boosting user trust and ensuring regulatory compliance.
- Eliminated pain points in sensitive health questioning by delivering ethical, frictionless workflows—boosting application completion rates.
- Conducted user and stakeholder interviews across verticals to create a comprehensive journey map to inform design decisions with business impact; surfaced key decision data that improved funnel progression.
- Mentored and coached junior designers in design thinking and design sprint methodologies, fostering a culture of innovation and strengthening the partnership between design and business teams.
Bank of AmericaSenior Product Designer
May. 2023 - Sep. 2023New York, New York, United States- Defined and delivered mobile and web experiences for SMB Business Banking users, improving usability across onboarding, payment flows, and account conversion journeys.
- Redesigned the merchant partner checkout process for SMBs, streamlining purchasing of scanners, POS systems, and tools, resulting in increased conversion rates and faster transaction completion.
- Led development of a scalable design system and design tokens from the ground up—replacing legacy visuals with responsive, accessible components that contributed to faster UI delivery cycles and reduced design debt.
- Collaborated in fast-paced agile pods to deliver cross-platform billing and financial tools enhancements that improved user engagement by 20%; worked closely with legal, compliance, and devs to ensure system-wide integrity.
- Improved the usability and accessibility of key billing flows and dashboards in compliance with WCAG 2.1 standards.
TEKsystemsSenior UX Designer - LPL Financial
Jan. 2023 - May. 2023- Designed and delivered a modular trading platform and dashboard for trust officers to buy and sell stocks, streamlining portfolio balancing workflows, reducing transaction time by 30%, and enhancing decision-making efficiency.
- Spearheaded product design for ClientWorks, an integrated platform enabling financial advisors to manage their business, including enhancements to the Move Money feature—delivering a more cohesive and streamlined trust account transfer experience.
- Rolled out an atomic design system to reduce implementation discrepancies, guide consistency, and unlock scalable updates across multiple financial tools.
- Embedded with engineering and stakeholder partnerships in agile sprints to resolve complexities earlier and reduce handoff bottlenecks.
- Led design workshops, critiques, and peer reviews to foster trust among stakeholders, enhance collaboration with business units and development teams, and ensure high-quality, aligned design solutions.
TEKsystemsSenior UX Designer - Amazon AWS
Dec. 2021 - Dec. 2022Seattle, Washington, United States- Redesigned and enhanced scalable UX solutions for internal billing and pricing tools (e.g., Service Cost Tool, ADAPT), simplifying complex data interactions for non-technical users to perform cost calculations.
- Translated pricing models into lucid interfaces by designing clean, data-rich UIs in Figma, directly impacting the efficiency of AWS finance teams and enabling a 20% reduction in report generation time.
- Delivered robust UX systems to enable cost-tracking and ROI modeling across cloud services—partnering closely with FinOps and internal users.
- Orchestrated 5 usability testing sessions and 3 large scale ideation workshops, identifying critical workflow inefficiencies and generating 12+ actionable recommendations, resulting in a 45% increase in the Service Cost Tool user satisfaction rate.
- Introduced in-tool feedback loops with Qualtrics and onboarding flow enhancements that lowered training needs and enabled faster user adoption across toolsets used globally by AWS finance teams.
- Embedded AI-powered workflows (i.e., smart calculators and self-service cost modeling) into user flows, improving usability for varied persona needs.
Ascent Global LogisticsProduct Designer
Sep. 2021 - Dec. 2022- Led a full-scale redesign of the Peak On-Demand (POD) platform’s shipment workflows through modular components and drag-and-drop dashboard concept, reducing processing time by 60% through UX optimization and performance improvements.
- Developed digital tools for end-to-end logistics operations—shipment tracking, inventory management, and partner communications—enhancing data accuracy and process automation.
- Facilitated phased design system migration aligned with brand guidelines, establishing foundational design patterns that improved developer speed, minimized rework, and enabled agile product deployment.
- Implemented data visualization on analytics-forward design by introducing shipment KPI dashboards—enabling faster business decision-making for logistics partners.
- Galvanized cross-functional teams as the key design lead to incorporate user feedback from 30+ interviews, leading to a revamped user interface of POD and a 25% reduction in task completion time.
- Conducted user research—including interviews, A/B tests, heat map analysis, and high-fidelity prototype testing—to align product evolution with strategic roadmaps, resulting in a 35% reduction in support tickets.
Monolids CollectiveFounder & CEO
May. 2020 - Dec. 2021Des Moines, Iowa, United States[No longer active] Startup beauty company dedicated to people with monolids, hooded eyelids, and Asian-American beauty. Learned many lessons about market fit and entrepreneurship, but eventually ran out of funds to continue.
Gimme LemonsOwner
Aug. 2019 - Dec. 2021Gimme Lemons is a full-service design agency offering from UI/UX, development, and marketing. - Supported and maintained various websites from pharmaceutical companies to local businesses.
- Designed and prototyped a customizable dashboard screen for a global logistics company in iterative, agile sprints. Collaborated with developers and stakeholders to ensure requirements are met and designs are feasible. - Worked closely with developers to create UI for health app used by health insurance providers for participating employees
Source AlliesUser Experience Designer - Corteva Agriscience
Aug. 2019 - Mar. 2020Johnston, Iowa, United StatesCorteva Agriscience is an agricultural and seed company that provides seed and crop protection products to help farmers produce higher yields, reduce crop failure and disease, and increase profit. They also offer digital tools that provide insights and analytics into the fields. - Created a design style guide library with the UX team from the ground up for the new Field Planner app through the use of Zeplin and Sketch.
- Lead ideation and product design workshops with designers from various teams to align on design decisions, establish best practices, and find viable blue-sky ideas to take back to the teams.
- User tested and validated prototypes using various research methods and collaborated with Delivery Lead to prioritize requested features.
- Collaborated with developers and project managers closely in an agile environment, in addition to creating and overseeing processes that will be most conducive to UX research and design.
Source AlliesUser Experience Designer - Hy-Vee
Sep. 2018 - Aug. 2019Grimes, Iowa, United StatesHy-Vee is a chain of supermarkets with over 265 locations in the Midwest. In the past few years they have expanded their digital presence by focusing on community engagement and the online grocery shopping experience. - Helped revamp and launch HSTV – the company’s new video platform. - Worked closely with developers in creating pixel-perfect JS design components for Hy-Vee’s website as well as oversee the product development lifecycle for Citrus, a 3rd party app that serves customized ads.
- Researched and tested different designs for their online grocery delivery service, Aisles Online.
Principal Financial GroupConsumer Market Designer
Mar. 2017 - Aug. 2018Des Moines, IowaPrincipal Financial Group is a global financial investment and insurance company. - Managed and ran projects that aim to solve business problems for internal stakeholders while forming partnership with different Business Units across the company.
- Engaged and oversaw a community of more than 500 employee volunteers dedicated to Human Centered Design thinking and behavioral psychology and promoted ways for them to bring these innovative ideas back into their normal roles.
- In addition to running projects, also participated and facilitated ideation sessions and created prototypes for concept testing.
DESIGNATION LABSUX Designer
May. 2016 - Nov. 2016Chicago, ILCreated digital interfaces from conception to hi-fidelity within an 18-week, 70+ hours/week program. Conducted user interviews and testings, worked with raw data, mocked up low to hi-fidelity wireframes, iterated on prototypes, and synthesized research findings into concise visual representations or documentations. Worked with the following clients and helped them improve their current products through user research, wireframing, and concept testing: eRetirements: A web-based service that matches retirees with the perfect city to relocate through a set of questionnaires. Savvo Digital Sommelier: A kiosk-based interface that helps retail store and restaurant customers pair their favorite food with the perfect wine.
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