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Work Background
AdbotKey Account Director
Oct. 2021 - Feb. 2022Adbot uses cutting edge machine learning technologies and artificial intelligence to automate Google Ads campaigns.
Explore Data Science AcademyHead Of Marketing
Aug. 2019 - Sep. 2020Cape Town, Western Cape, South Africa
Yap NaturalsFounder
Apr. 2019 - Jan. 2023Cape Town, Western Cape, South AfricaYap Naturals is the manufacturer of South Africa's only premium fish treats for cats and dogs called Yap Treats, as well as a newly launched natural supplement division. We pride ourselves in sourcing ethically and sustainably caught fish for our treats with a nose to tail philosophy. Our top class manufacturing facility is equipped to produce a range of products for other brands looking to launch into the pet category. We can provide a turn-key solution from ideation and R&D and sourcing, through to production, packing and distribution with our strategic partnerships.
ANTHROPOLOGY the study of humankindDirector
Mar. 2014 - Oct. 2021Cape Town Area, South Africawww.anthropology.co.za Data Driven Marketing
DemographicaHead of Demographica Cape Town
Jan. 2013 - Dec. 2013Green Point, Cape Town
Dash of LimeRegional Sales Manager
Jan. 2012 - Dec. 2012Cape TownI manage the Cape Town sales team for Dash of Lime (the partnership between Primedia Online, iafrica.com and 365 Digital). We represent more than 41 platforms over the Dash of lime premium publisher network, and hold one of the biggest pools of inventory on the African continent. Our team provides advertisers and media planners with a single point through which they can access information that will serve to increase the reach and effectiveness of their online marketing. I not only service some of the key Cape Town clients, but also need to push my team to reach our monthly and annual revenue targets, and satisfy our company’s business objectives.
Habari GroupKey Account Manager, Social & Lifestyle
Jul. 2011 - Jan. 2012Cape Town Area, South AfricaAs part Habari Media's award winning digital sales team, I am responsible for the sales and account management of our Social & Lifestyle silo. This includes Facebook, Linkedin, MTV, Autotrader and All4Women online.
Habari MediaKey Account Manager
Jul. 2007 - Jan. 2011I have a background in online campaign management, giving me a deep understanding of the Habari portfolio as well as the technical aspects of each campaign. This knowledge allows me to create impactful and creative solutions for my clients to help them achieve their objectives. I represent the entire Habari Media portfolio of sites, including Facebook, BBC, MTV, Linkedin, Career Junction, Business Day, Financial Mail, Summit TV, SA Rugby and Just Money.
Habari MediaCampaign Manager
Jul. 2007 - Jun. 2008
Eastern Goldfields LtdFreelance Marketing
Apr. 2007 - Jul. 2007Contracted to work on a Business Plan and Marketing Strategy for a satellite company called Caravell Cashew.
Jock AnimationWriter and Texture Artist
Feb. 2006 - Apr. 2007The first full length 3D animated feature film in SA...due for release in December 2010.
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