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Work Background
kate spade new yorkSales Associate
Jul. 2022 - Jun. 2023Mississauga, Ontario, Canada
Loadlink TechnologiesMarketing Coordinator
Jun. 2022Mississauga, Ontario, CanadaDigital Marketing: •Organize and execute multi-channel marketing campaigns, including email, content syndication, search, and social media.
•Oversee and manage social media accounts, creating engaging content, interacting with followers, and executing campaigns.
•Write, edit, and proofread promotional materials such as website content, blog posts, newsletters, and social media updates including website content using WordPress.
•Manage email list health, campaign scheduling, and email flows.
•Design, build, and test email campaign deliverables like web pages, landing pages, CTAs, and email layouts. Product Launches and Cross-Functional Collaboration: •Collaborate with cross-functional teams to coordinate and promote product launches, including timelines, collaterals, and key announcements.
•Organize, maintain, and communicate a comprehensive campaign calendar, outlining tactics and anticipated results.
•Work closely with marketing team members to develop digital campaigns, refine product positioning and messaging, and advise on content strategy.
•Drive customer retention and growth throughout the customer journey through relevant channels.
•Collaborate with cross-functional teams to improve campaign performance, velocity, and overall effectiveness. Analytics and Reporting: •Monitor and analyze campaign performance metrics from email campaigns, Salesforce Engagement Studio, and social media ads to identify best practices and to track ROI and apply refinements.
•Prepare or oversee the preparation of marketing/advertising reports. Creative and Technical Skills: •Produce graphics for internal and external, traditional and digital advertising.
•Create SEO-optimized content to enhance search engine visibility and improve rankings.
•Design ad graphics for subscription clients to be used on Loadlink's platform and Google Ads Manager. Event Planning and Execution: •Plan and execute both digital and in-person trade shows and events.
Mississauga Secondary AcademyMarketing Associate
Feb. 2022 - Jun. 2022MississaugaDevelopment of internal and external communications materials to promote and support MSA programs and other services by planning and implementing marketing and communication plans (print and digital platforms), Monitoring company website and social media platforms to address queries related to topics Create branded marketing campaigns to support the organizational business objectives and set up tracking systems for marketing campaigns and online activities Create a social media monthly calendar to plan ahead upcoming posts, ads, and campaigns for paid and organic digital setup by utilizing Facebook Ad Manager and other tools to maintain organized and easy-to-extract reports Design graphics for content and collaterals for campaigns and social media posts using Canva and Adobe Photoshop Build MSA Facebook Page from the ground up, promoted the page, and consistently of post engagements, resulting in achieving our expected number reach and engagement rate for the first week of the new Facebook page launch resulting in over 1.3k followers on 1st week of launching new Facebook page while simultaneously reducing cost for ads and boost post.
kate spade new yorkSenior Muse - Operations Supervisor
Jul. 2021 - Jul. 2022Mississauga, Ontario, CanadaLead operation standards, developing repeat business and maximizing sales through proactive clientele, achieving individual sales goals, prioritizing sales plan, store and individual performances, inventory control including POS transactions, loss prevention standards, business operational procedures, business statistics performance, and reports are up to date.
Nuts For CheeseMarketing Assistant
Jan. 2020 - Aug. 2020London, Canada AreaCreated social media planning for Facebook, Instagram, and LinkedIn, email marketing for newsletters and email campaigns, helped to re-organize the website through WordPress for positive analytic results and social media graphics for digital content; video ads, post engagement, campaign ads, placements ads to increase page followers and engagements for Facebook and Instagram; graphics for business collaterals such as info sheet, sell sheets, coupons, brand deck, GIFs. Coordinated and organized with marketing manager and CEO for upcoming events, trade shows, and collaboration with brands and other businesses for campaigns and promotion
Managed influencer marketing with the use of Shop and Shout influencer platform to build campaigns and giveaways to help the brand awareness and performance in digital presence. Collaborated with campaign management with external agencies to develop and deliver projects in both a timely and cost-effective manner. Managed influencer marketing with the use of Shop and Shout influencer platform to build campaigns and giveaways to help the brand awareness and performance in digital presence.
StarbucksBarista
Mar. 2019 - Apr. 2020London, OntarioProvides genuine connection of service for quality coffee to satisfy and value customer’s need. Create customize and handcrafted beverages for beloved customers and give them Starbucks as their third home.
SM RetailProcurement Supervisor
Oct. 2017 - Dec. 2018NCR - National Capital Region, PhilippinesApproved quotations, contracts, and purchase orders for marketing productions, social media budget, marketing layouts, public relations, print placements, influencer marketing, and celebrity contracts, execution of mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage under brands such as Uniqlo, Forever21, The Body Shop, Miniso, Innisfree, Crocs, and other business units of SM Retail. Worked in Service Order Department directly under the Vice President of Fix Assets and Supplies in SM Retail.
Primer Group of CompaniesMarketing & Visual Merchandiser
Nov. 2016 - Aug. 2017NCR - National Capital Region, PhilippinesManage and conducted in-store communication elements including point of purchase, collateral, digital signage, posters, banners, visual and merch planning. Social media management and content creation, social media ads and graphics for multiple brands to support business objectives and product initiatives across consumer and business segments.
Starbucks PhilippinesBarista
Apr. 2015 - Sep. 2016Philippines
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