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Work Background
TOMSenior Product Manager
Jul. 2024- Played a key role in the development and launch of the Hadi mobile app, achieving 8.5 million users within a year and driving high engagement across diverse demographics - Contributed to the management of payment, cash deposit, and withdrawal operations across 13,000 stores and 26,000 cash registers, ensuring seamless functionality and customer satisfaction - Designed and implemented a loyalty program that reached 2.4 million users, increasing user retention by 35%, and managed strategic partnerships throughout the process - Managed an in-house campaign infrastructure supporting 2 million transactions monthly with a total volume exceeding 2.8 million € - Participated in overseeing the migration of 8.5 million customers from T.O.M. Pay to T.O.M. Bank, successfully managing legal and technical processes with minimal disruptions - Establishment and management of the money transfer product infrastructure within the e-money application at TOM Digital - Establishment and management of the infrastructure for the money transfer products (FAST, EFT) at the digital bank TOM Bank - Establishment T.O.M. Bank's SME Online Banking platform, developing a scalable customer acquisition infrastructure and expanding its product range - Implemented a corporate salary payment system for SMEs, streamlining payroll operations - Identified customer and market needs, defined product requirements, and ensured alignment with broader business objectives - Managed product development processes from ideation to launch, collaborating with cross-functional teams of engineers, designers, and analysts - Monitored and analyzed product performance using KPIs and various tools, implementing enhancements to meet evolving user needs
T.O.M.Product Manager
May. 2023İstanbul, Türkiye
T.O.M.Growth Product Manager
Jan. 2023 - Apr. 2023
Techcareer.netSenior Growth Specialist
Jan. 2022 - Jan. 2023İstanbul, Türkiye- Led the development and setup of the Bootcamp organizing infrastructure and the Techcareer.net website, ensuring a seamless user experience and operational efficiency - Successfully recruited and onboarded 100 trainers within a year to provide Bootcamp training across 30+ technology domains, managing all contracting processes - Organized 50 Bootcamps in collaboration with Microsoft MENA, managing the end-to-end execution of associated campaigns - Organized 165 online and 35 in-person Bootcamps within a year, graduating over 5,000 technology professionals equipped with practical, job-ready skills - Facilitated the placement of 650 Bootcamp graduates into roles that best matched their skills and career aspirations - Partnered with 50+ technology companies to establish Bootcamp training agreements, showcasing their investments in talent development through targeted campaigns - Developed and managed both organic and paid growth channels, leveraging tools such as Google Analytics, Instagram, and Google Ads to drive platform visibility and engagement - Conducted regular benchmarking and market research to generate innovative campaign ideas, managing end-to-end execution of offline and online marketing initiatives - Designed and implemented comprehensive 360-degree communication plans for campaigns
ŞişecamProduct and Marketing Responsible
Dec. 2019 - Jan. 2022Şişecam Genel Merkezi- Managed the product portfolio of Şişecam Glass Packaging, focusing on key markets such as Turkey, Italy, France, Germany and Dubai -Played a role in the end-to-end management of more than 95 new products designed based on customer needs analysis, from idea to implementation - Successfully developed and launched more than 60 new standard products adapted to market demands, increasing market share and customer satisfaction - Coordinated cross-functional teams in the new product development process, developing and implementing detailed action plans to streamline operations - Managed standard product catalogs and ensured the corporate website was consistently updated to reflect the latest offerings - Defined go-to-market strategies for products, including target market identification, customer segmentation, value proposition development, pricing strategies, and channel selection - Developed and executed marketing communication plans for new product launches, ensuring alignment with overall brand and market objectives
Koç Holding A.Ş.Innovation and Project Management Assistant Specialist
Apr. 2019 - Dec. 2019Nakkaştepe, İstanbul- Assisted in the development, planning, management, and implementation of the Innovation Program, which involved Koç Holding's 10 largest companies - Supported all processes related to the spin-out of 12 projects within the scope of the Koç Holding Innovation Program. - Took part in the establishment and management of corporate entrepreneurship programs across 10 companies, including Tat, Aygaz, Opet, KoçSistem, Setur, Arçelik, and Ford - Contributed to the organization and management of quarterly meetings with innovation managers within Koç Holding - Responsible for preparing periodic commercial presentations and reports for projects after new products and services had been introduced to the market
İnventramBusiness Dev. & Corporate Sales / Assistant Specialist
Aug. 2018 - Jan. 2019Istanbul, Turkey- Managed the iPreferred Partners program, which supported technology-focused startups in selling their products or services to both local and international corporations - Assisted in matching the right startup with the right customer by creating successful technology projects based on focus areas, including robotic technologies, artificial intelligence, big data & cloud, IoT & sensors, fintech, and industry 4.0 - Responsible for executing technology-focused startup discoveries and creating a suitable startup pool consisting of 21 startups - Participated in the end-to-end project management of disruptive technology projects - Monitored and reported on the post-implementation results of projects - Assisted in managing and implementing Salesforce scenarios - Was responsible for managing and coordinating the company's website, social media platforms, and communication campaigns with agencies * iPreferred Partners Program -> Learn More ** Inventram -> Learn More
Yıldız HoldingJOB / Long Term Project Intern
May. 2018 - Jul. 2018
Özel Ders SepetimCo-Founder
Apr. 2018 - Mar. 2021İstanbul, Türkiye- Co-founded a start-up designed to connect parents seeking private tutoring for their children with university students offering tutoring services - Achieved 3,750 active users within the first year through strategic use of the website, Instagram, and YouTube channels, as well as distributing brochures at schools and tutoring centers - Successfully onboarded 14 tutors and facilitated over 150 hours of private lessons within the first year of operation - Developed a dedicated website for the platform, ensuring an intuitive user experience and seamless functionality - Managed all core business processes, including product development, sales, marketing, and customer acquisition, driving growth and platform visibility
TARSUS Inc.Business Development & Product Management Intern
Oct. 2017 - Apr. 2018Istanbul, Turkey
ITU Industrial Engineering SocietySponsorship Director
Nov. 2015 - Jun. 2017Istanbul, Turkey
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