TOMSenior Product Manager
Jul. 2024- Played a key role in the development and launch of the Hadi mobile app, achieving 8.5 million users within a year and driving high engagement across diverse demographics - Contributed to the management of payment, cash deposit, and withdrawal operations across 13,000 stores and 26,000 cash registers, ensuring seamless functionality and customer satisfaction - Designed and implemented a loyalty program that reached 2.4 million users, increasing user retention by 35%, and managed strategic partnerships throughout the process - Managed an in-house campaign infrastructure supporting 2 million transactions monthly with a total volume exceeding 2.8 million € - Participated in overseeing the migration of 8.5 million customers from T.O.M. Pay to T.O.M. Bank, successfully managing legal and technical processes with minimal disruptions - Establishment and management of the money transfer product infrastructure within the e-money application at TOM Digital - Establishment and management of the infrastructure for the money transfer products (FAST, EFT) at the digital bank TOM Bank - Establishment T.O.M. Bank's SME Online Banking platform, developing a scalable customer acquisition infrastructure and expanding its product range - Implemented a corporate salary payment system for SMEs, streamlining payroll operations - Identified customer and market needs, defined product requirements, and ensured alignment with broader business objectives - Managed product development processes from ideation to launch, collaborating with cross-functional teams of engineers, designers, and analysts - Monitored and analyzed product performance using KPIs and various tools, implementing enhancements to meet evolving user needs