The DMC CorporationProduct Development Manager
Apr. 2016 - Aug. 2017Edison, NJ• Led the full product life cycle, including development, costing, margin analysis, packaging, and quality approvals, ensuring timely execution and adherence to company objectives
• Developed a comprehensive product development calendar that maximized the $25,000 editorial budget, aligning product launches with market trends
• Rebranded product categories with innovative line extensions, updated packaging designs, and formulated strategic exit plans for underperforming SKUs
• Pitched a licensing program with five new SKUs as part of the Top This!® Yarn line extension, to enhance brand visibility and revenue. • Revitalized the Editorial Design program, fostering relationships with key industry editors to promote new products through strategic print and digital media campaigns
• Secured 15 editorial placements in the first year and doubled that figure in the second year, significantly increasing brand exposure
• Recruited a global network of 25+ freelance designers, ensuring alignment with brand standards and project goals