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Work Background
LATAM Acquisition POM Supervisor
Mercado LibreLATAM Acquisition POM Supervisor
Nov. 2022Argentina
CRM, Data & Content Manager - LUX Division
L'OréalCRM, Data & Content Manager - LUX Division
Aug. 2021 - Apr. 2023Greater Buenos AiresResponsible for: • Creating strategic audiences in SFMC. • Content behavior and data decision. • Leading Design and CRM agency team. • Generate valuable insights for conversions in ecommerce through content, designs and subjects. • Implementing audience strategy to achieve business objectives. • Creating and managing CRM journeys in SFMC to improve the relationship with the clients and KPI performance. • Cleaning data and creation of buying behavior audiences, • A-B testing to improve knowledge of data base. Brands: Lancome, Kiehl's, Ralph Lauren, Giorgio Armani, YSL.
Data & DMP Team Lead
MatterkindData & DMP Team Lead
Jul. 2019 - Jul. 2021Buenos Aires, City of Buenos Aires, ArgentinaLeading the data analysis and audience strategies to IPG clients and new business. Responsible for: • Planning strategic audience. • Data - driven decision. • Strategic analysis. • Developing data diagram and visualization. SQL queries • Leading DMP (Retargetly & Data Xpand) • Providing value insights to data analysis. • Coordinating integration with all IPG units. • Implementing audience strategy to achieve business objectives. • Leading communication and negotiation with different data providers. •Clients: Banco Itaú, American Express, Unilever, Toyota, Western Union, Supervielle.
Data Analytics & DMP Lead
CadreonData Analytics & DMP Lead
Jul. 2019 - Jan. 2021Greater Buenos Aires, ArgentinaResponsible for: • Planning strategic audience. • Data - driven decision. • Strategic analysis. • Developing data diagram and visualization. • Leading DMP (Retargetly). • Providing value insights to data analysis. • Coordinating integration with all IPG units. • Implementing audience strategy to achieve business objectives. • Leading communication and negotiation with different data providers. •Clients: Banco Itaú, American Express, Unilever, Toyota, Western Union, Supervielle.
Digital Data Analyst
MediaComDigital Data Analyst
Jul. 2018 - Jul. 2019Greater Buenos Aires, ArgentinaResponsible for: • Analyzing Data. Lead digital data platforms to optimize advertising investment and suppression of audiences in different media programs (Sales Force DMP). • Customizing dashboard developing coordinator (Datorama). • Transforming data in insights values to improve digital media results. Reporting and audience’s analysis. • Accomplishing Global objectives (personalization at scale). • Client: Ab-Inbev (exclusive resource). • The greatest achievement was creating a high value reporting to the client. This provided a multi channel view in real time connected by APIs.
Media Audiences Strategist
WiperMedia Audiences Strategist
Jul. 2017 - Jul. 2018Greater Buenos Aires, ArgentinaResponsible for: • Team working with Philips MX on the development of a fully digital campaign launch. The focus of this campaign was on the audience’s optimization by places and interests (Awareness / Performance) • Developing data reporting and visualization • The greatest achievement was to discover, through the results of the campaign, that the designs of the advertisements enhanced sales within the eCommerce.
Paid Media Planner Sr
WiperPaid Media Planner Sr
Dec. 2016 - Jul. 2017Buenos Aires CityResponsible for: • Designing, planning and optimization of digital campaigns on different platforms: Facebook, Instagram, YouTube, LinkedIn, Twitter and Google • Developing reporting and data results visualization • Clients: Natural Valley, Subway, Pepsi, Tarjeta Cencosud, Häagen-Dazs.
Social Media Strategist
Magma AGSocial Media Strategist
Aug. 2016 - Dec. 2016Buenos AiresResponsible for: • Designing and implementing digital content strategy for SMEs. • Developing advertising campaigns with SOI varied in different digital platforms with the purpose of generating greater reach at lower cost.
Planning Assistant - Trainee
TBWA Buenos AiresPlanning Assistant - Trainee
Jun. 2014 - Oct. 2014Buenos AiresResponsible for: • Conducting market research, brand survey and analysis of statistical data and metrics. • Developing competitive analysis and innovative presentations for Adidas.
Digital Content Manager
COFAVICDigital Content Manager
Apr. 2014 - Jul. 2015CaracasResponsible for: • Articulating the generation, healing and share digital content on different digital platforms of the organization. • The greatest achievement was to create and analyze statistical data for the Annual Report presented to the Inter-American Court of Human Rights.
Social Media Assistant
Transparencia Venezuela Social Media Assistant
May. 2012 - Jun. 2013CaracasResponsible for: • Coordinating and planning strategic communications issued by the organization. • Creating a data base for clipping press releases and relevant news. • Updating web content and newsletters.
Writer - Trainee
TalCual DebatesWriter - Trainee
Dec. 2010 - Jan. 2012CaracasResponsible for: • Assisting newspaper`s journalists from the city beat and news. • Writing press releases and creating infographics.

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