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Work Background
Self-employedFreelance Marketing Manager
Jan. 2025Remote
NovaMember
Aug. 2024Nova is the merit-based access network where the top 3% of talent connect, develop and accelerate their careers.
Avalia s.aMarketing Consultant
May. 2024- Growth Strategy: Launched an internal Learning Academy, increasing employee engagement by 65% and equipping teams with tools to improve client interactions.
- Collaboration & Lead Generation: Partnered with external marketing agencies to design and execute social media strategies aimed at generating qualified leads for insurance products, contributing to increased sales opportunities.
- Sales Process Development: Developed and implemented a scalable onboarding and training system for new insurance products, facilitating seamless knowledge transfer for sales teams and supporting quicker product rollouts. This project improved new product adoption and provided a standardized approach for sales readiness.
MacadamBrand Partnerships Account Manager
Jun. 2023 - Dec. 2023Barcelona, Catalonia, SpainAs Brand Partnerships Manager at Macadam, I drove strategic partnerships, leveraging sales techniques to achieve rapid affiliate expansion and build a robust partner ecosystem. My role focused on both lead generation and relationship management, working closely with affiliate brands to enhance marketing effectiveness. - Tripled the number of affiliate brands in Western Europe within 6 months, adding diverse retail, travel, services, and DTC partners.
- Negotiated and executed high-value promotional campaigns with top brands such as Nike, Zalando, and HelloFresh, driving engagement through effective partnerships and B2B negotiations.
- Constructed CRM automation workflows for a 3-million-user base, focusing on targeted user engagement, optimizing retention, and enhancing customer lifetime value.
- Led the launch of Macadam's e-commerce branch, from product design to Shopify setup, supporting growth strategies that aligned marketing initiatives with sales goals.
- Conducted A/B testing to optimize marketing campaigns, driving increased customer acquisition and engagement. Key Skills & Tools:
Lead Generation: Leveraged sales techniques to identify and onboard new affiliate partners.
Account Management & CRM: Extensive experience with CRM tools to enhance client engagement (Salesforce, HubSpot).
Tech Stack: Shopify, HubSpot, Google Analytics, Tableau, LinkedIn Sales Navigator, G-Suite.
Bambu B2B Robo AdvisorHead of Marketing
Dec. 2021 - Aug. 2022SingaporeBambu was a B2B Robo Advisory Platform providing white-label and SaaS products to financial institutions globally. As Head of Marketing, I led global marketing initiatives that supported product growth, sales enablement, and brand awareness across multiple regions. - Go-to-Market Strategy: Led global GTM campaigns for B2B finance products across APAC, EMEA, and North America, focusing on driving digital transformation for enterprise clients.
Client & Partner Relations: Managed relationships with key partners and clients, including AWS, Microsoft, and financial institutions, aligning marketing with business development to support sales growth.
- Account-Based Marketing (ABM): Developed marketing assets—case studies, product demos, whitepapers, and webinars—to drive brand awareness and generate sales-qualified leads.
- Brand Strategy: Oversaw brand communications, including CRM flows in HubSpot, newsletters, ad campaigns, and PR, enhancing product positioning for enterprise sales.
Bambu B2B Robo AdvisorDigital Marketing Manager
Feb. 2020 - Dec. 2021SingaporeAs Digital Marketing Manager, I was responsible for driving content strategy and lead generation initiatives, collaborating closely with sales and product teams. - Content Marketing: Directed and produced 100+ LinkedIn videos, resulting in 20K views; launched a 90-episode podcast series to build brand presence, accumulating 15K downloads.
- Cross-Functional Collaboration: Worked closely with sales, product, and design teams to develop and refine product proposals, aligning content with client needs and sales objectives.
- Lead Generation: Produced content to support the sales funnel across paid, earned, and owned channels, contributing to increased lead generation and brand visibility.
Bambu B2B Robo AdvisorDigital Marketing Assistant
Apr. 2019 - Jan. 2020Singapore
Bambu B2B Robo AdvisorTalent Acquisition Manager
Nov. 2018 - Jun. 2020SingaporeAs Talent Acquisition Manager, I led recruitment efforts to support Bambu's growth, ensuring that new hires aligned with the company’s growth. - Hiring Alignment: Managed the hiring of talent aligned with company tech needs, scaling the team to support growth initiatives.
- Process Improvement: Improved the efficiency of the hiring process, co-managed HR initiatives to streamline onboarding.
Expedia GroupPartner Success Manager
Dec. 2017 - May. 2018Austin, TexasAs a Customer Success Manager, I focused on maximizing partner satisfaction and portfolio performance for over property owners. - Account Management: Managed a portfolio of 1,200+ partner accounts, collaborating with property owners to enhance listings and boost performance.
- Sales Performance Strategy: Set performance goals and developed action plans to achieve target Net Book Value (NBV) of $5K to $100K annually, supporting property owners in optimizing their rental potential.
- Client Relationship Building: Built and maintained strong relationships with partners to ensure satisfaction, retention, and alignment with business objectives.
Expedia GroupInside Sales Representative
Jun. 2017 - Dec. 2017Austin, Texas AreaAs an Inside Sales Representative in the Acquisition team, I focused on onboarding and supporting new property owners to drive platform adoption and sales growth. - Client Onboarding & Sales Enablement: Onboarded 500+ new property owners, providing training and support to ensure successful platform adoption, driving increased engagement and optimal listing performance.
- Payment System Transition: Transitioned 100+ property owners to a new payment system, ensuring smooth integration and maintaining high client satisfaction.
- Lead Conversion & Customer Retention: Leveraged sales skills to convert new leads into active property owners, supporting revenue growth and retention through effective onboarding and ongoing support.
Lemonade DaySocial Media Manager
Apr. 2017 - Aug. 2022United States• Own national social media accounts (Facebook, Twitter, Instagram, and LinkedIn)
• Develop and execute campaigns, create daily content, and provide regular reports
• Establish content benchmark for 60+ sub-accounts under the brand, providing social media training and communication sharing
• Collaborate with national partners such as Nickelodeon and Raising Canes
Aj Travel IncTravel Sales Consultant
Aug. 2016 - Mar. 2017San Antonio, Texas Area
CodersLinkSales And Marketing Intern
Jun. 2016 - Sep. 2016San Antonio, Texas Area
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