MacadamBrand Partnerships Account Manager
Jun. 2023 - Dec. 2023Barcelona, Catalonia, SpainAs Brand Partnerships Manager at Macadam, I drove strategic partnerships, leveraging sales techniques to achieve rapid affiliate expansion and build a robust partner ecosystem. My role focused on both lead generation and relationship management, working closely with affiliate brands to enhance marketing effectiveness. - Tripled the number of affiliate brands in Western Europe within 6 months, adding diverse retail, travel, services, and DTC partners.
- Negotiated and executed high-value promotional campaigns with top brands such as Nike, Zalando, and HelloFresh, driving engagement through effective partnerships and B2B negotiations.
- Constructed CRM automation workflows for a 3-million-user base, focusing on targeted user engagement, optimizing retention, and enhancing customer lifetime value.
- Led the launch of Macadam's e-commerce branch, from product design to Shopify setup, supporting growth strategies that aligned marketing initiatives with sales goals.
- Conducted A/B testing to optimize marketing campaigns, driving increased customer acquisition and engagement. Key Skills & Tools:
Lead Generation: Leveraged sales techniques to identify and onboard new affiliate partners.
Account Management & CRM: Extensive experience with CRM tools to enhance client engagement (Salesforce, HubSpot).
Tech Stack: Shopify, HubSpot, Google Analytics, Tableau, LinkedIn Sales Navigator, G-Suite.