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Work Background
Freelance Marketing Manager
Self-employedFreelance Marketing Manager
Jan. 2025Remote
Member
NovaMember
Aug. 2024Nova is the merit-based access network where the top 3% of talent connect, develop and accelerate their careers.
Marketing Consultant
Avalia s.aMarketing Consultant
May. 2024- Growth Strategy: Launched an internal Learning Academy, increasing employee engagement by 65% and equipping teams with tools to improve client interactions. - Collaboration & Lead Generation: Partnered with external marketing agencies to design and execute social media strategies aimed at generating qualified leads for insurance products, contributing to increased sales opportunities. - Sales Process Development: Developed and implemented a scalable onboarding and training system for new insurance products, facilitating seamless knowledge transfer for sales teams and supporting quicker product rollouts. This project improved new product adoption and provided a standardized approach for sales readiness.
Brand Partnerships Account Manager
MacadamBrand Partnerships Account Manager
Jun. 2023 - Dec. 2023Barcelona, Catalonia, SpainAs Brand Partnerships Manager at Macadam, I drove strategic partnerships, leveraging sales techniques to achieve rapid affiliate expansion and build a robust partner ecosystem. My role focused on both lead generation and relationship management, working closely with affiliate brands to enhance marketing effectiveness. - Tripled the number of affiliate brands in Western Europe within 6 months, adding diverse retail, travel, services, and DTC partners. - Negotiated and executed high-value promotional campaigns with top brands such as Nike, Zalando, and HelloFresh, driving engagement through effective partnerships and B2B negotiations. - Constructed CRM automation workflows for a 3-million-user base, focusing on targeted user engagement, optimizing retention, and enhancing customer lifetime value. - Led the launch of Macadam's e-commerce branch, from product design to Shopify setup, supporting growth strategies that aligned marketing initiatives with sales goals. - Conducted A/B testing to optimize marketing campaigns, driving increased customer acquisition and engagement. Key Skills & Tools: Lead Generation: Leveraged sales techniques to identify and onboard new affiliate partners. Account Management & CRM: Extensive experience with CRM tools to enhance client engagement (Salesforce, HubSpot). Tech Stack: Shopify, HubSpot, Google Analytics, Tableau, LinkedIn Sales Navigator, G-Suite.
Head of Marketing
Bambu B2B Robo AdvisorHead of Marketing
Dec. 2021 - Aug. 2022SingaporeBambu was a B2B Robo Advisory Platform providing white-label and SaaS products to financial institutions globally. As Head of Marketing, I led global marketing initiatives that supported product growth, sales enablement, and brand awareness across multiple regions. - Go-to-Market Strategy: Led global GTM campaigns for B2B finance products across APAC, EMEA, and North America, focusing on driving digital transformation for enterprise clients. Client & Partner Relations: Managed relationships with key partners and clients, including AWS, Microsoft, and financial institutions, aligning marketing with business development to support sales growth. - Account-Based Marketing (ABM): Developed marketing assets—case studies, product demos, whitepapers, and webinars—to drive brand awareness and generate sales-qualified leads. - Brand Strategy: Oversaw brand communications, including CRM flows in HubSpot, newsletters, ad campaigns, and PR, enhancing product positioning for enterprise sales.
Digital Marketing Manager
Bambu B2B Robo AdvisorDigital Marketing Manager
Feb. 2020 - Dec. 2021SingaporeAs Digital Marketing Manager, I was responsible for driving content strategy and lead generation initiatives, collaborating closely with sales and product teams. - Content Marketing: Directed and produced 100+ LinkedIn videos, resulting in 20K views; launched a 90-episode podcast series to build brand presence, accumulating 15K downloads. - Cross-Functional Collaboration: Worked closely with sales, product, and design teams to develop and refine product proposals, aligning content with client needs and sales objectives. - Lead Generation: Produced content to support the sales funnel across paid, earned, and owned channels, contributing to increased lead generation and brand visibility.
Digital Marketing Assistant
Bambu B2B Robo AdvisorDigital Marketing Assistant
Apr. 2019 - Jan. 2020Singapore
Talent Acquisition Manager
Bambu B2B Robo AdvisorTalent Acquisition Manager
Nov. 2018 - Jun. 2020SingaporeAs Talent Acquisition Manager, I led recruitment efforts to support Bambu's growth, ensuring that new hires aligned with the company’s growth. - Hiring Alignment: Managed the hiring of talent aligned with company tech needs, scaling the team to support growth initiatives. - Process Improvement: Improved the efficiency of the hiring process, co-managed HR initiatives to streamline onboarding.
Partner Success Manager
Expedia GroupPartner Success Manager
Dec. 2017 - May. 2018Austin, TexasAs a Customer Success Manager, I focused on maximizing partner satisfaction and portfolio performance for over property owners. - Account Management: Managed a portfolio of 1,200+ partner accounts, collaborating with property owners to enhance listings and boost performance. - Sales Performance Strategy: Set performance goals and developed action plans to achieve target Net Book Value (NBV) of $5K to $100K annually, supporting property owners in optimizing their rental potential. - Client Relationship Building: Built and maintained strong relationships with partners to ensure satisfaction, retention, and alignment with business objectives.
Inside Sales Representative
Expedia GroupInside Sales Representative
Jun. 2017 - Dec. 2017Austin, Texas AreaAs an Inside Sales Representative in the Acquisition team, I focused on onboarding and supporting new property owners to drive platform adoption and sales growth. - Client Onboarding & Sales Enablement: Onboarded 500+ new property owners, providing training and support to ensure successful platform adoption, driving increased engagement and optimal listing performance. - Payment System Transition: Transitioned 100+ property owners to a new payment system, ensuring smooth integration and maintaining high client satisfaction. - Lead Conversion & Customer Retention: Leveraged sales skills to convert new leads into active property owners, supporting revenue growth and retention through effective onboarding and ongoing support.
Social Media Manager
Lemonade DaySocial Media Manager
Apr. 2017 - Aug. 2022United States• Own national social media accounts (Facebook, Twitter, Instagram, and LinkedIn) • Develop and execute campaigns, create daily content, and provide regular reports • Establish content benchmark for 60+ sub-accounts under the brand, providing social media training and communication sharing • Collaborate with national partners such as Nickelodeon and Raising Canes
Travel Sales Consultant
Aj Travel IncTravel Sales Consultant
Aug. 2016 - Mar. 2017San Antonio, Texas Area
Sales And Marketing Intern
CodersLinkSales And Marketing Intern
Jun. 2016 - Sep. 2016San Antonio, Texas Area

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