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Work Background
JSG StudioStrategic Marketing Consultant
Jan. 2024Contract | Freelance
Brand Strategy | Go-to-Market Strategies | Media & Advertising | Communications | Business Development CLIENTS
American Express, Time Inc., Teladoc, Cyrus, GuidED Consulting and various local + regional SMBs
Lothrop Associates ArchitectsMarketing | Business Development + Communications
Oct. 2023 - Dec. 2024New York City Metropolitan Area
PursuantVP, Marketing & Communications
Jul. 2021 - Dec. 2022United StatesPursuant is a leading marketing agency, delivering multichannel marketing, direct response, and analytics. Powered by the GivingDNA SaaS platform, hundreds of nonprofit organizations leverage data-driven insights and strategies that deepen relationships, impact mission, and raise more money.
MediaMax Network / Conde NastVice President, Marketing
Aug. 2016 - Mar. 2021Westchester, NYAs an exclusive local advertising partner of renown media publisher, Conde Nast, and provider of industry-leading digital media solutions, MediaMax provides clients with geo-targeted, multichannel solutions to reach their audience at every touch point.
Time Inc.Strategic Consultant - Corporate Marketing/Strategy & Insights
Dec. 2015 - Jun. 2016Greater New York City AreaAn American worldwide mass media company, including over 100 multichannel brands, including Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, among others.
WealthEngineMarketing Director
Mar. 2012 - Nov. 2015Named a “Cool Vendor in Data-Driven Marketing” by Gartner, WealthEngine is a data tech + analytics (SaaS) marketing company that uses actionable wealth and lifestyle insights to fuel highly-targeted campaigns. Powered by more than a half trillion data points, WE uses proprietary learning science to create unique profiles for more than 250M in the U.S.
American ExpressDirector & General Manager (Time Inc. Affluent Group)
Mar. 2010 - Mar. 2012New York, NYAmerican Express, the world's leading financial institution, developed the Survey of Affluence & Wealth to empower and educate luxury clients and wealth management companies about the ever-evolving mindset and shopping/investing behaviors of affluent consumers.
MediaMax Network//Conde NastVice President, Marketing
Jan. 2008 - Jan. 2010Greater New York City Area / Westchester
AARP MediaDirector of Sales Development
Nov. 2004 - Jan. 2008New York, NYCo-managed multi-million marketing budget to develop strategic initiatives for platform of integrated media opportunities, including AARP The Magazine, world’s largest circulation magazine. Responsible for articulating brand and category-specific unique selling propositions. Managed research team to leverage insights as a point of differentiation and cornerstone of sales development efforts. Developed integrated sales tools and collaborated on national advertising, PR, and event initiatives.
SourceMediaGroup Marketing Director
Nov. 2003 - Nov. 2004New York, NYManaged all strategic B2B marketing initiatives, including brand strategy, research (both syndicated and proprietary), events, PR, and communications for 13 financial and technology publications.
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