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Work Background
Inner CircleHead of Screening
Mar. 2024
MOJOMarketing Chief
Jan. 2024 - Jul. 2024- Define the overall marketing strategy and ensure its alignment with the company's objectives.
- Oversee the execution of marketing campaigns and ensure cohesion between the different areas.
- Manage the monthly budget and optimize available resources. Manage the media budget.
- Lead promotion, creativity, strategy, tactical plan for the diffusion of musical releases, content and shows in traditional and digital media.
- Manage official profiles in social networks and web with new options for the management of music releases, shows and content.
- Leading media relations to consolidate relationships.
- Manage annual budget and business plan development.
- Lead and manage a marketing plan for the area, with meetings with potential clients, with a media kit and tariff for marketing of audiovisual productions.
- Lead the execution of a seasonal internal and external institutional communication calendar 2024.
- Generate monthly reports with quantitative and qualitative results and weekly report for the General Manager.
Grupo RubaiyatHead of Marketing, Communications, PR and Events
Sep. 2023 - Mar. 2024ArgentinaDevelopment and execution of annual marketing plan for Cabaña Las Lilas, daily management and control of networks with agency, creation of digital content, management of social events, wine tastings and on site shows, collaboration and partnership with different brands, press management, team coordination, development of brand manual, generation of benchmarks, among others.
Profesional independienteMarketing, Communication, PR Services and Events Production
Apr. 2023- Strategic marketing planning: development of data-driven marketing strategies to achieve business objectives and growth goals in different areas.
- Content creation: development of engaging and relevant content for websites, blogs and social media platforms. Finance, Gastronomy, Hospitality, Music, among others
- Social Media Management: management and curation of social media profiles to improve brand visibility and engagement. - Email Marketing: creating and executing email campaigns that nurture leads and drive conversions.
- Analytics and reporting: monitoring campaign performance and providing actionable insights for continuous improvement. Crypto, Digital Events, Gastronomy
- Community building: fostering meaningful connections with audiences to generate loyalty and brand advocacy. Apps, Crypto, Gastronomy, among others
-Event development: managing and coordinating social and corporate events alone and with Camila Gastaldi Productions
Inner CircleCustomer Screening Specialist
Apr. 2023Screening of new registrations to ensure a safe community of high-quality profiles, so members can focus on a great match without endless swiping; it is a priority is to keep out the scammers, fakes and inappropriate profiles that compromise the safety or diminish the quality of the user experience. The main task of my role is to moderate registrations on Safety, Effort and Mindset so users don't have to deal with fakes, scammers and spammers and instead can match with like-minded, career-driven singles - from all walks of life - who put the effort into dating.
NSBBrand Project Manager - The Coca-Cola Company LATAM
Jan. 2023 - Apr. 2023Management of Internal Communication projects, strategies, plans and actions for Coca-Cola at regional level (all LATAM countries). -Direct reporting to PACS (Public Affairs, Communications & Sustainability) and support to other areas of the Company to streamline communications and unify strategies and tactics.
-Development of communications through Email Marketing and internal networks, generation of situation diagnostics, metrics and reports.
- Platforms Benchmarking, analysis of digital. opportunities, among others.
AB InBevGlobal Talent Attraction Branding, Social Media Strategy & Communication
Aug. 2021 - Dec. 2022Quilmes, ArgentinaSocial Media Content Creation, Design of digital platforms creativities, Survey of Company Networks, Updates from Career blog and web page, metrics analysis, coordination of multimedia creativities, coordination of remote video Interviews all around the world, provide support to the global brands, development of virtual and in person events, collaboration on the development of new EVP and EB, among others.
HolaHelloCampaign Ops Head
Apr. 2021 - Aug. 2021ArgentinaDigital opportunity analysis and media planning. Creation and implementation of campaigns in google ads and facebook. Optimization, report creation, communication with clients, account management support, participation in google shopping projects, process development and team support.
Intel CorporationMarketing Project Analyst
Sep. 2020 - May. 2021ArgentinaMembership & Points program Analyst (Points approval, periodically reports development, purchases research, among others); Participation on the development of new points program; Support for the Americas team in English, Spanish and Portuguese (from Canada to Argentina); testing of new web sites; among others.
CognizantData & Quality Analyst - Online Ads Analyst Optimizer - US Hispanics
Dec. 2018 - Aug. 2020ArgentinaOptimization of Google AdWords accounts for the Hispanic market in the United States (Account audits, data analysis, campaign creation, word listings, creation of advertisements, creation of extensions, translations, among others) improving Quality Score, Ad Rank, Impressions, Clicks, etc. Quality analysis (task monitoring, correction of final product, creation of SOPs, development of trainings, among others).
Autoridad Regulatoria Nuclear (ARN)G20 Press Link
Nov. 2018 - Dec. 2018ArgentinaPress link and contact link between participants, journalists and members of delegations in the different areas.
Autoridad Regulatoria Nuclear (ARN)Institutional Affairs Analyst
Nov. 2017 - Nov. 2018ciudad autonoma de Buenos AiresAdvice, organization and management of meetings, institutional activities.
Autoridad Regulatoria Nuclear (ARN)Purchasing and Contracting Analyst
Aug. 2014 - Nov. 2017Reception, analysis and monitoring of offers related to the needs of the organization and subsequent award.
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