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Work Background
QuartileCustomer Strategy Manager
Oct. 2023Nova York, Estados Unidos · Remote
SUNO PAIMBrand Strategist
May. 2022 - Oct. 2023Porto Alegre, Rio Grande do Sul, Brasil · RemoteAt Youthlab I was responsible for Youcom's brand strategy. Youcom is the GenZ-focused fashion brand from Renner SA.
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Youthlab is an internal Suno Paim ecosystem focused on lifestyle and the younger generations applied to brands operations.
Transa Inc.Project Manager
Sep. 2021 - Jun. 2022RemoteAs a Project Manager at Transa, specially assigned to the METCHA project, I had the opportunity to lead strategic partnership and collaboration opportunities with creative names and brands from all over the world. I was also fully responsible for maintaining the relationship with the client and partners. Moreover, I co-leaded a multidisciplinary team, accompanying and directing the micro and macro projects from concept to execution along with the creative team.
__ METCHA is a global initiative aimed at taking leather-oriented stories into the spotlight to reflect today's generation's view of design and culture. A branded content project that curates and shares fresh and original material for end consumers on a daily basis both on social media and proprietary channels. METCHA seeks to tell the most compelling stories within the worlds of design, art, mobility, sustainability, fashion, and lifestyle.
W3hausBrand Strategist
Dec. 2020 - Sep. 2021São Paulo, Brasil · RemoteAs a brand strategist at W3Haus Agency, I worked with O Boticário, one of the most renowned cosmetic brands in Brazil. I was responsible for developing its digital and content campaign strategies for product launches.
Moreover, I planned the digital content of Fundação Grupo Boticário – an environment protection non-profit foundation – and of @Clu_b – a content project aimed at men's well-being and self-care.
Grendene S/ACorporate Brand and Sustainability communications at Grendene SA
Mar. 2018 - Dec. 2020Farroupilha, Rio Grande do Sul, Brasil · On-siteAt Grendene SA, I developed and managed the corporate brand and strategically planned and executed the company's sustainability communications for its different stakeholders. In this role, I was responsible for maintaining relationships and developing partnerships with partners and social institutions, as well as hosting meetings with the corporate board and shareholders.
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Grendene SA is one of the largest shoe manufacturers in Brazil and comprises other globally renowned brands such as Melissa, Ipanema Sandals, and Rider.
Grendene S/ABrand and communication assistant at Ipanema Sandals
Nov. 2016 - Mar. 2018Farroupilha, Rio Grande do Sul, Brasil · On-siteAs a marketing assistant for Ipanema, I worked on the team responsible for planning and executing the brand's communications, managing its digital content and relationships with creators and influencers, and supporting launch campaigns, all while learning from inspiring leaders and colleagues.
Grendene S/ABrand and communication assistant at Grendene SA
Aug. 2014 - Oct. 2016Farroupilha, Rio Grande do Sul, Brasil · On-site
Lato Sensu Assessoria de ComunicaçãoInternship
Nov. 2011 - Apr. 2014Caxias do Sul, Rio Grande do Sul, Brasil · On-site
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