Zeinab karaki - Beauty and Retail Vertical Lead, Snapchat

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Work Background

Snap Inc.Senior Client Partner - Beauty and Retail

May. 2024Dubai, United Arab Emirates

GoogleGlobal Account Executive - Unilever

Mar. 2022 - Mar. 2023Dubai, United Arab EmiratesAs a Global Account Executive, I effectively coordinated with client CXOs to provide inclusive consultancy on the implementation of revenue-focused digital transformation. I efficiently retained consistent focus in weekly revenue calls with Health & Personal Care BU heads to ensure informed fulfillment of Unilever targets and added value to account through redevelopment efforts. Below are my notable accomplishments: • Finalized publication of Personalization at Scale (P@S) white paper in Think with Google (TWG) by Q1'23. • Achieved 4.8/5 success rate for the Global Unilever Offsite and Won Spot Bonus from Global Client/Agency Sales team. • Oversaw end-to-end aspects of Unilever Joint Business Plan (JBP) 2022 Data & Tech pillar through First Party Data (1PD) activation and scalability plan across Unilever's largest markets at Mindshare and UL. • Drove business reviews, strategic innovation, and measurement roadmaps through digital business transformation for 2023, leading to quick buy-in from Google's key accounts present at CES.

Google (Ireland) LtdDigital Transformation Lead

Jan. 2020 - Apr. 2024Dubai, United Arab EmiratesAs a Digital Transformation Lead, I have to administer and steer the transformation team to drive digital marketing maturity and elevate agency capabilities. I partnered with Big 6 agencies to design end-to-end custom solutions across platforms and internal client systems for ensuring positive customer experience. The following are my renowned contributions: • Led successful implementation of Digital Marketing Transformation (DMT) strategies and roadmaps for clients and assess the impact for 2020. • Contributed to Advertiser and Agency JBPs for incorporating transformation and Data maturity projects into plans. • Incorporated DMT value adds and deliverables into clients' joint business plans for 2021, estimated to deliver incremental revenue of over $10M.

GoogleGlobal GCAS CPG Display Account Executive

Jan. 2020 - Mar. 2020New York, United StatesDuring my tenure in this job role, I drafted narrative strategy and impacts alongside Display SWAT Team members. I was responsible to ran measurement conversation streams along with the Unskippable team to attain 3P proof points and insights on Display; via running global MMM meta-analysis with Nielsen to assess R.O.A.S of Display vs other media platforms, second, obtain Unskippable Video + Display Study initial results to understand impact of Display/Display+ YouTube on brand equity metrics covering Global CPG portfolio ( P&G, Unilever, PEPSI, Coca Cola, Haleon, Nestle, L'Oreal etc...) My signature achievements were the following: • Accelerated display growth by identifying three main opportunities to bring back up to 400M$ for Google. • Gained more SOV by reducing offline spending from OOH, Print, and Radio; capturing addressable media happening directly on display outside Google. • Researched and identifies biggest opportunity lies for tackling offline mediums of up to $300M focusing on three main pillars: reach, personalization at scale, and creative efficiency.

GoogleHead of DV360 Programmatic Supply Manager -MENA & Turkey

Apr. 2018 - Dec. 2019Dubai, United Arab EmiratesIn this job position, I led go-to-market strategy and commercialization for strategizing branding and performance solutions in MENA & Turkey. Furthermore, I have to perform detailed analysis of MENA & Turkey programmatic inventory landscape for identifying financially accessible opportunities in contrast to competitors (Meta, Snapchat, Instagram, and other publishers). My signature achievements were the following: • Managed portfolio of top branding clients across auto (Daimler, FCA), CPG (Nestle, JNJ, Mondelez, Unilever) and travel/tourism boards (Emirates, Dubai & Abu Dhabi Tourisms) to grow merchandising spend by 20%+ YoY. • Boosted Media Consolidation in partnership with Google Marketing Platform (GMP) tech and Partnership team. • Collaborated with GMP Tech and Partnership team to drive Media Consolidation and capture untapped revenue opportunities within MENA & TR region.

GoogleHead of Google AdManager Programmatic Supply - MENA & Turkey

Jun. 2016 - Apr. 2018Dubai, United Arab EmiratesWithin this job role, I oversaw campaigns for Google's biggest DV360 and nonDV360 clients in MENA and Turkey by revamping the go-to-market strategy for display advertising. I established strategic business partnerships and delivered thought leadership with high-profile clients, media agencies, and trading. I planned and orchestrated several successful internal/external events by leveraging growth market expertise. My key successes during this role were: • Surpassed established quarterly targets across MENA and TR. • Optimised growth of the beauty sector by over 43% YOY with the introduction of JBP across the portfolio and stabilization of quarterly revenue.

GoogleSenior Brand Manager FMCG

Jan. 2013 - Jun. 2016IrelandAs a Senior Branding Manager FMCG, I developed a thorough understanding of individual business challenges. Established JBP (Joint Business Plans) Value Adds tracker for CPG to track implementation of key-value adds (discounts, lighthouse projects, brand challenges, quarterly business reviews, and training). Some of my key accomplishments associated with this job role include: * Handling a portfolio of ∼$15M / year, consistently meeting quarterly revenue and product adoption targets *Building and managing our sales pipeline to ensure our quarterly targets and adoption metrics are met * Cultivated and maintained positive relationships with top 5 key clients, including Reckitt, P&G, Unilever, Haleon, and Johnson & Johnson • Amplified growth of beauty sector at more than 43% YOY with the introduction of JBP( Joint Business Plans) across portfolio and stabilization of quarterly revenue. • Nurturing strategic B & C-Level relationships with brands and agencies by integrating their CBOs & MOs in our planning * Discovery Lead for CPG MENA, working with Global & Local Product Leads on local insights and narratives *Trained and mentored two new team members for F&B and Beauty/Luxury account

GoogleSenior Account Manager FMCG

Jan. 2009 - Dec. 2015IrelandAs a Senior Account Manager, I delivered extensive support to clients for driving business growth pertaining to AdWords and improving clients' campaign performance on boosting CPG/HPC MENA Google Business in 2015. I streamlined approach to global launches for Unilever, P&G and J&J, namely, global launch of Project Vegas for Unilever on search and liaising with Unilever GCAS team on tracking, optimisation, and analysis. The following were my key contributions: *Handling a portfolio of ∼$10M / year, consistently meeting quarterly revenue and product adoption targets • Enhanced growth of HPC pod in 2015 at +100 % YoY; CPG/HPC generated over 45% of total CPG pod quarterly target; CPG makes up around 40% of MFB revenue and 50% of YT revenue in H1 2015. *Provided consultancy and strategic media plans to CPG clients, Media & Creative Agencies to help them grow with YouTube *Brand Specialist Lead for CPG MENA, developing scalable mitigation plans with support to minimize campaign under-deliveries *YT Masthead and Sponsorship Creative Lead for our CPG teams, helping my peer AMs with pitching, optimization and measurement • Orchestrated 20+ meetings and 3 Sales Events with top key clients during country trips to foster collaboration and locate smarter processes for campaigns' implementation. • Trained over 15 P&G media planners at Starcom premises on reservation and auction buys, bidding and pricing strategies, and measurement metrics Awards: Platinum Award for Google Agencies EMEA

IMPACT BBDOAccount Manager - PEPSI Levant

Oct. 2007 - Jul. 2009Beirut, Beirut Governorate, Lebanon

J. Walter Thompson WorldwideNetwork Creative Coordinator / Account Exc.

Jan. 2005 - Dec. 2007Beirut, Beirut Governorate, Lebanon