Zeinab karaki - Beauty and Retail Vertical Lead, Snapchat

Feedback from Zeinab’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Snap Inc.Senior Client Partner - Beauty and Retail

May. 2024Dubai, United Arab Emirates

GoogleGlobal Account Executive - Unilever

Feb. 2022 - Feb. 2023Dubai, United Arab EmiratesAs a Global Account Executive, I effectively coordinated with client CXOs to provide inclusive consultancy on the implementation of revenue-focused digital transformation. I efficiently retained consistent focus in weekly revenue calls with Health & Personal Care BU heads to ensure informed fulfillment of Unilever targets and added value to account through redevelopment efforts. Below are my notable accomplishments: • Finalized publication of Personalization at Scale (P@S) white paper in Think with Google (TWG) by Q1'23. • Achieved 4.8/5 success rate for the Global Unilever Offsite and Won Spot Bonus from Global Client/Agency Sales team. • Oversaw end-to-end aspects of Unilever Joint Business Plan (JBP) 2022 Data & Tech pillar through First Party Data (1PD) activation and scalability plan across Unilever's largest markets at Mindshare and UL. • Drove business reviews, strategic innovation, and measurement roadmaps through digital business transformation for 2023, leading to quick buy-in from Google's key accounts present at CES.

Google (Ireland) LtdDigital Transformation Lead

Jan. 2020 - Apr. 2024Dubai, United Arab EmiratesAs a Digital Transformation Lead, I have to administer and steer the transformation team to drive digital marketing maturity and elevate agency capabilities. I partnered with Big 6 agencies to design end-to-end custom solutions across platforms and internal client systems for ensuring positive customer experience. The following are my renowned contributions: • Led successful implementation of Digital Marketing Transformation (DMT) strategies and roadmaps for clients and assess the impact for 2020. • Contributed to Advertiser and Agency JBPs for incorporating transformation and Data maturity projects into plans. • Incorporated DMT value adds and deliverables into clients' joint business plans for 2021, estimated to deliver incremental revenue of over $10M.

GoogleGlobal GCAS CPG Display Account Executive

Jan. 2020 - Mar. 2020New York, United StatesDuring my tenure in this job role, I drafted narrative strategy and impacts alongside Display SWAT Team members. I was responsible to ran measurement conversation streams along with the Unskippable team to attain 3P proof points and insights on Display; via running global MMM meta-analysis with Nielsen to assess R.O.A.S of Display vs other media platforms, second, obtain Unskippable Video + Display Study initial results to understand impact of Display/Display+ YouTube on brand equity metrics covering Global CPG portfolio ( P&G, Unilever, PEPSI, Coca Cola, Haleon, Nestle, L'Oreal etc...) My signature achievements were the following: • Accelerated display growth by identifying three main opportunities to bring back up to 400M$ for Google. • Gained more SOV by reducing offline spending from OOH, Print, and Radio; capturing addressable media happening directly on display outside Google. • Researched and identifies biggest opportunity lies for tackling offline mediums of up to $300M focusing on three main pillars: reach, personalization at scale, and creative efficiency.

GoogleHead of DV360 Programmatic Supply Manager -MENA & Turkey

Apr. 2018 - Dec. 2019Dubai, United Arab EmiratesIn this job position, I led go-to-market strategy and commercialization for strategizing branding and performance solutions in MENA & Turkey. Furthermore, I have to perform detailed analysis of MENA & Turkey programmatic inventory landscape for identifying financially accessible opportunities in contrast to competitors (Meta, Snapchat, Instagram, and other publishers). My signature achievements were the following: • Managed portfolio of top branding clients across auto (Daimler, FCA), CPG (Nestle, JNJ, Mondelez, Unilever) and travel/tourism boards (Emirates, Dubai & Abu Dhabi Tourisms) to grow merchandising spend by 20%+ YoY. • Boosted Media Consolidation in partnership with Google Marketing Platform (GMP) tech and Partnership team. • Collaborated with GMP Tech and Partnership team to drive Media Consolidation and capture untapped revenue opportunities within MENA & TR region.

GoogleHead of Google AdManager Programmatic Supply - MENA & Turkey

Jun. 2016 - Apr. 2018Dubai, United Arab EmiratesWithin this job role, I oversaw campaigns for Google's biggest DV360 and nonDV360 clients in MENA and Turkey by revamping the go-to-market strategy for display advertising. I established strategic business partnerships and delivered thought leadership with high-profile clients, media agencies, and trading. I planned and orchestrated several successful internal/external events by leveraging growth market expertise. My key successes during this role were: • Surpassed established quarterly targets across MENA and TR. • Optimised growth of the beauty sector by over 43% YOY with the introduction of JBP across the portfolio and stabilization of quarterly revenue.

GoogleSenior Brand Manager FMCG

Jan. 2013 - Jun. 2016IrelandAs a Senior Branding Manager FMCG, I developed a thorough understanding of individual business challenges. Established JBP (Joint Business Plans) Value Adds tracker for CPG to track implementation of key-value adds (discounts, lighthouse projects, brand challenges, quarterly business reviews, and training). Some of my key accomplishments associated with this job role include: * Handling a portfolio of ∼$15M / year, consistently meeting quarterly revenue and product adoption targets *Building and managing our sales pipeline to ensure our quarterly targets and adoption metrics are met * Cultivated and maintained positive relationships with top 5 key clients, including Reckitt, P&G, Unilever, Haleon, and Johnson & Johnson • Amplified growth of beauty sector at more than 43% YOY with the introduction of JBP( Joint Business Plans) across portfolio and stabilization of quarterly revenue. • Nurturing strategic B & C-Level relationships with brands and agencies by integrating their CBOs & MOs in our planning * Discovery Lead for CPG MENA, working with Global & Local Product Leads on local insights and narratives *Trained and mentored two new team members for F&B and Beauty/Luxury account

GoogleSenior Account Manager FMCG

Jan. 2009 - Dec. 2015IrelandAs a Senior Account Manager, I delivered extensive support to clients for driving business growth pertaining to AdWords and improving clients' campaign performance on boosting CPG/HPC MENA Google Business in 2015. I streamlined approach to global launches for Unilever, P&G and J&J, namely, global launch of Project Vegas for Unilever on search and liaising with Unilever GCAS team on tracking, optimisation, and analysis. The following were my key contributions: *Handling a portfolio of ∼$10M / year, consistently meeting quarterly revenue and product adoption targets • Enhanced growth of HPC pod in 2015 at +100 % YoY; CPG/HPC generated over 45% of total CPG pod quarterly target; CPG makes up around 40% of MFB revenue and 50% of YT revenue in H1 2015. *Provided consultancy and strategic media plans to CPG clients, Media & Creative Agencies to help them grow with YouTube *Brand Specialist Lead for CPG MENA, developing scalable mitigation plans with support to minimize campaign under-deliveries *YT Masthead and Sponsorship Creative Lead for our CPG teams, helping my peer AMs with pitching, optimization and measurement • Orchestrated 20+ meetings and 3 Sales Events with top key clients during country trips to foster collaboration and locate smarter processes for campaigns' implementation. • Trained over 15 P&G media planners at Starcom premises on reservation and auction buys, bidding and pricing strategies, and measurement metrics Awards: Platinum Award for Google Agencies EMEA

IMPACT BBDOAccount Manager - PEPSI Levant

Oct. 2007 - Jul. 2009Beirut, Beirut Governorate, Lebanon

J. Walter Thompson WorldwideNetwork Creative Coordinator / Account Exc.

Jan. 2005 - Dec. 2007Beirut, Beirut Governorate, Lebanon