Royal Horticultural SocietySenior Campaigns Executive
Jul. 2008 - Apr. 2012London, United KingdomPlan, implement and review integrated ATL, BTL, online and social media campaigns that meet visitor targets of 450,000 visitors for the RHS Flower Shows Cardiff, Chelsea, Hampton, Tatton and London shows
• Manage leading media and creative agencies daily and produce creative briefs, compelling copy and guide tone of voice
• Review and analyse campaigns periodically; identify and implement any useful insight
• Work with the Society Senior Management Team to ensure campaigns work with RHS strategies
• Design creative using Adobe Photoshop, Indesign and Dreamweaver
• Work with headline sponsors, promotional partners and show exhibitors to ensure marketing obligations are met and to maximise on potential opportunities to support the show and increase ticket sales
• Prepare and distribute weekly ticket sale reports and analysis on all marketing activity.
• Manage RHS shows marketing budgets, a combined £1000,000