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Work Background
Make A NoiseDirector
Sep. 2020London, England, United KingdomMake a Noise is an innovative and agile full-service agency specialising in the arts, cultural and heritage sectors. We were founded in 2020 by an experienced team of former colleagues and culture obsessives, all with a shared desire to create a bespoke agency offering designed to service clients of any scale and budget across our sector.
Havas Media GroupClient Services Director - Target Entertainment
Jan. 2020 - Aug. 2020London, England, United KingdomTarget is a specialist full-service agency, trusted with the industry’s biggest global launches in music, film, tv, publishing, gaming, festivals and the live arts. We create heightened experiences for the entertainment sector and their audiences using in-house strategy, creative, media and PR. Owned by Havas and part of Vivendi.
Havas Media GroupHead Of Media - Target Live
Jun. 2018 - Jan. 2020London, United KingdomTARGET LIVE is an international full-service advertising, marketing and communications agency for the entertainment, arts, culture and leisure industries. Leading an innovative team of media buying and planning specialists to deliver integrated, performance-driven campaigns to promote a an impressive portfolio of leading cultural organisations, music festivals, arts events and exhibitions in London and across the United Kingdom.
Royal Academy of ArtsSenior Marketing Manager
Jan. 2014 - Jun. 2018London, United KingdomDeveloping and implementing effective marketing strategies for RA’s commercial activities including Publications, eCommerce, RA Retail and RA Art Sales to enhance market position, profile and revenue. Research, develop and implement evidence-based marketing and press strategies for each of the business units - eCommerce, RA Retail, RA Publications. RA Art Sales to drive growth in sales and brand profile, taking into account both online and offline opportunities. Work closely with the rest of the RA Communications team to maximise coverage across current communication channels. Exploit analytics to maximise the effectiveness of the user journey online with the E-Commerce Manager and Head of Digital Develop and maintain email databases, adopting appropriate segmentation, data quality and CRM with colleagues. Regular analysis and reporting on sales and marketing activity across all business units to refine marketing activity and sales performance. Utilise insight from the audience research held within the Marketing department Provide market insight and benchmarking on pricing decision making Set and monitor multiple budgets and expenditure; report regularly on financial aspects of the marketing team’s activity including performance to agreed targets, liaise with colleagues as necessary.
TateMarketing Manager
May. 2012 - Jan. 2014London, United KingdomPlan and implement effective marketing campaigns to recruit new Tate Members, reporting on ROI and campaign successes.
• Oversee the implementation of the Tate Members’ CRM strategy; to increase Member retention, engagement and secondary spend, including building on existing propensity and segmentation modelling.
• Devise and implement a digital marketing strategy for Tate Members
• Working closely with Tate curators, select and manage the Tate Members’ artist commission for 2013-15
• Manage and report on Tate Members’ market research projects through external research agencies.
• Manage the Tate Members’ Marketing Executive to ensure all retention marketing activity is managed efficiently and on time.
• Work closely with Tate Online and digital marketing colleagues to maximise membership messages and advertising on Tate website in respect of recruitment and retention.
• Manage the Tate Members’ marketing budget.
• Work closely with the editor of Tate Members’ listings Guide on content (copywriting and proofreading as required).
Royal Horticultural SocietySenior Campaigns Executive
Jul. 2008 - Apr. 2012London, United KingdomPlan, implement and review integrated ATL, BTL, online and social media campaigns that meet visitor targets of 450,000 visitors for the RHS Flower Shows Cardiff, Chelsea, Hampton, Tatton and London shows
• Manage leading media and creative agencies daily and produce creative briefs, compelling copy and guide tone of voice
• Review and analyse campaigns periodically; identify and implement any useful insight
• Work with the Society Senior Management Team to ensure campaigns work with RHS strategies
• Design creative using Adobe Photoshop, Indesign and Dreamweaver
• Work with headline sponsors, promotional partners and show exhibitors to ensure marketing obligations are met and to maximise on potential opportunities to support the show and increase ticket sales
• Prepare and distribute weekly ticket sale reports and analysis on all marketing activity.
• Manage RHS shows marketing budgets, a combined £1000,000
Royal Horticultural SocietyBrand Marketing Executive
Aug. 2007 - Apr. 2011London, United KingdomPlan, develop and implement all ATL and BLT marketing materials both on and offline for all RHS brand campaigns.
• Assist with all brand development activity to re-position and develop the RHS brand to the widest possible audience.
• Update, maintain and publish RHS brand guidelines to ensure consistency and understanding of RHS brand values across the organisation.
• Briefing and liaison with creative and media agencies, designers, copywriters and photographers to implement strategic marketing and media campaigns to raise RHS brand awareness.
• To be available to all employees for input and sign off of RHS wide communications to ensure brand consistency and appropriate communication of brand values.
• Commission and develop quality marketing photo shoots to ensure wide appeal to diverse RHS target markets as well as manage the departments imagery and video footage.
• Line manage the Brand Marketing Assistant
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