Richelle Cross

Head Of Media Relations @Class and Sass Promotions, Inc

WriterConsultingEntertainmentVideo ProducerMarketingC-level ExecutiveCEOBusiness OwnerCommunications Manager

As Head of Media Relations at Class and Sass Promotions, Inc, I've established strong relationships with key media outlets, securing high-profile coverage for our clients. I've also led successful PR campaigns that have significantly increased brand awareness and customer engagement. Furthermore, I've effectively managed crisis communications, protecting and maintaining our clients' reputations in challenging situations.

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Work Background

Head of Media Relations

Class & Sass Promotions, Inc.Head of Media Relations

Jan. 1992Develop and execute multiple visual media campaigns for top entertainment industry talent and corporate clients, boosting streaming numbers and revenue by 38% on average. Current and former clients include Lil Wayne, Nicki Minaj, Drake, DJ Khaled, Usher, Mary J Blige, October London, Eric Bellinger and Jacquees to name a few. *Book talent for tentpole events such as the MTV VMA Awards, BET Awards, Grammys, NBA All Star Weekend, Kids Choice Awards and People’s Choice Awards *Pitch media stories to national, regional and local outlets, resulting in increased brand awareness *Compose press releases, bios and blog posts *Create sizzle reels for brand partnerships *Arrange interviews for C-Suite executives *Structure and oversee quarterly budgets *Provide media training *Oversee red carpet appearances *Increase client visibility and outreach with appearances on non-music centric programming such as 60 Minutes, Inside The NBA, The Springhill Company, Tubi, Bravo and ESPN *Oversee video production and editing *Develop digital marketing campaigns for corporate clients

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