Class & Sass Promotions, Inc.Head of Media Relations
Jan. 1992Develop and execute multiple visual media campaigns for top entertainment industry talent and corporate clients, boosting streaming numbers and revenue by 38% on average. Current and former clients include Lil Wayne, Nicki Minaj, Drake, DJ Khaled, Usher, Mary J Blige, October London, Eric Bellinger and Jacquees to name a few. *Book talent for tentpole events such as the MTV VMA Awards, BET Awards, Grammys, NBA All Star Weekend, Kids Choice Awards and People’s Choice Awards
*Pitch media stories to national, regional and local outlets, resulting in increased brand awareness
*Compose press releases, bios and blog posts
*Create sizzle reels for brand partnerships
*Arrange interviews for C-Suite executives
*Structure and oversee quarterly budgets
*Provide media training *Oversee red carpet appearances
*Increase client visibility and outreach with appearances on non-music centric programming such as 60 Minutes, Inside The NBA, The Springhill Company, Tubi, Bravo and ESPN
*Oversee video production and editing *Develop digital marketing campaigns for corporate clients
