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Work Background
Zayed National Museum | متحف زايد الوطنيDigital Marketing Lead at Zayed National Museum
Jun. 2023Abu Dhabi Emirate, United Arab EmiratesAs of June 2023, I became the Digital Marketing Lead at Zayed National Museum. Ramping up to the museum openings my responsibilities included: - Ensure digital marketing activities are in line with the museum’s business plan. - Ensure that all project charters are complete and within timelines. - Ensure budgets fulfil the requirements of the planned digital media activities. - Lead on the development of the museum’s upcoming website and app.
- Work closely with specialised teams on the development of the CRM. - Develop the social media strategy, and manage the appointed social media agency. - Campaign planning & tracking. - Tool onboarding & implementation. (Social Media Governance, Digital Listening)
- Working closely with different departments such as procurement and finance to ensure RFPs are conducted as per policy and on time. - Research and benchmarking the digital-sphere.
- Collaborate across Zayed National Museum and the Department of Culture and Tourism to ensure business requirements are aligned and met.
Zayed National Museum | متحف زايد الوطنيSr. Social Media Specialist at Zayed National Museum
Aug. 2021 - Jun. 2023Abu Dhabi, United Arab Emirates- Research and benchmarking the digital-sphere. - Strategy creation & implementation.
- Ensure assets and resources are allocated. - Working and coordinating with different agencies, software providers and channel managers to ensure social media playbook creation include all best practices. - Working closely with different departments such as procurement and finance to ensure RFPs are conducted as per policy and on time. - Support in website and app development.
Department of Culture and TourismSr. Social Media Professional at Destination Marketing (Tourism)
Jan. 2019 - Mar. 2022Abu Dhabi - Led & oversaw the social media operations for Destination Marketing.
- Designed, created & implemented social media strategies and ensures alignment with overall mission and vision. - Designed, created & implemented social media performance reports.
- Created & introduced guidelines and policies documents to ensure successful social media implementation and governance. - Oversaw and approved social media content and performance reporting. - Led and oversaw the social media moderation team. - Managed relationship with internal and external departments and stakeholders. - Managed and recommend social media tools & platforms. - Promoted and develop working relationships over different social media platforms.
ELEPHANT NATIONHead of Social Media
Feb. 2018 - Jan. 2019Dubai, United Arab EmiratesThe role included; re-structuring the team and department, ensure that the team is performing optimally, team is constantly up to date with media trends, and intact with the social in them, creative content writing, tactical content writing, creatives, pitching, creative proposals, setting brand and team KPIs and ensuring that all channels are in good brand health. In addition to optimizing and selecting the Social Media tools used. Clients spectrum included but not limited to; Emaar Entertainment, Nakheel Malls, Dubai Festival City, Jumeirah Gulf Estates, Barilla, Marina Home Interiors.
Abu Dhabi Media (ADM)Digital Project Manager @ Zahrat Al Khaleej & anaZahra
May. 2017 - Feb. 2018Abu DhabiWorked as a Digital Project Manager for Zahrat Al Khaleej, where I was placed as a member of the kick off team for Snapchat Discover; my daily tasks included: managing and strategizing for Snapchat Discover, in addition to setting the KPIs and created a reporting system, and placed recommendations on trending content. In addition, I work on special digital projects that include website and micro-site launches.
iJordanSocial Media Consultant
Mar. 2017 - Feb. 2018Abu Dhabi / Dubai / AmmanConsultant on social media organic and paid strategy, planning and optimizing creative briefs. Additionally, set up individual and team trainings, and created and setup templates for strategies, reports and campaigns.
Abu Dhabi Media (ADM)Social Media Lead @ Advance Digital Media (Subsidiary of ADM)
Dec. 2016 - May. 2017Abu Dhabi, United Arab EmiratesLed the Social Media team at Advance, where my duties included the following: - Oversee all accounts - Ensure high levels of brand health for the clients - Manage the off-shore Moderation Team, that works 24/7
- Create pitches and proposals
- Analyze and create Social Media reports with the Team - Coordinate between different departments to ensure smooth flow of work - Engage in bringing new clients to Advance - Hire talents and new addition to the team when required - Keeping current with the social - sphere - Ensuring KPIs are met - Ensure that the Team is in high spirits! Clients:
- Mubadala; Al Maryah Island and Weyana
- Abu Dhabi Media (anaZahra & Zahrat Al Khaleej) - National Geographic Abu Dhabi Channel
- Abu Dhabi Sports Council - Al Jalila Foundation
- Baynounah TV - FMCGs
- TVAE
Abu Dhabi Media (ADM)Account Manager @ Advance Digital Media (Subsidiary of ADM)
Jun. 2015 - Jan. 2017Abu DhabiCatered for clients in the following industries: Media both print and digital, FMCGs, a Youth platform, a Luxury and Lifestyle hub and a Medical Conference. Brands that I have managed include: Weyana (Mubadala Intiative), Al Maryah Island, Jalila Foundation, Baynounah TV, anaZahra, Zahrat Al Khaleej, Dione (FMCG)... Responsibilities include: - Client Servicing - Account management - Create pitches in addition to creating technical and creative proposals and responses to RFPs
- Create and analyse reports - Build and execute Social Media strategies
- Create editorial calendars in English - Visual intelligence - Manage, edit and publish content on different networks, including; Facebook, Twitter, Instagram, YouTube and LinkedIn
- Collaborate with key departments in the company
Haykal MediaDigital & Social Project Manager
Apr. 2015 - Jun. 2015Abu Dhabi- Manage the social media and digital presence of Haykal Media's clients. - Manage all digital and social media client accounts. - Create creative proposals and pitches for current and prospect clients. - Create creative social media reports. -Assist with the company's digital strategies and implementation. - Monitor global digital trends and keep all accounts up to date. - Reported to to the GM. Industries Serviced: Online Portal, Print Magazine, Restaurants, Catering Compay
Social Media StrategistSocial Media Freelance Strategist
Sep. 2014 - Apr. 2015Abu Dhabi, UAE, Amman, Jordan- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic.
- Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.
- Define key performance indicators [KPIs] and implement enterprise level measurement, analytics, and reporting methods to gauge success
- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks
- Apply market research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
- Work with various brands and services to explore and identify ways to integrate social media into business strategies and marketing campaigns, both online and offline.
iJordanAccount Manager & Social Media Lead
Feb. 2012 - Apr. 2014Amman, JordanWorking at iJordan is both very diverse and dynamic. I currently specialize in Special Events, however not limited to the department. I have experience in Concerts & Festivals, M.I.C.E and special private function events, such as Weddings. My general job description includes:
- Working on day to day activities that are both for the department and for various projects
- Creating leads to new business development
- Supporting organizational initiatives - Implement strategies
- Insure client satisfaction at all times
- Manage all other necessary parties and transactions to deliver flawless event production
- Create Social Media strategies, sensitive and tailored to each event. - Create event sensitive media plans Some of the more recent events I have managed since working at iJordan are:
- Breitling Boutique Launch
- Twice Shy book Launch - Amman Chamber of Commerce's 90th Anniversary
- The Dome venue Launch - Amman Baccalaureate School Graduation (2012, 2013)
- Can You Beat This! [Beat FM]
- Amman Chamber of Industry's 50th Anniversary
- SOFEX 2014 Key skills developed: Creative proposal writing, Event sensitive media plans, both traditional and digital media, Event implementation, F & B knowledge, AV knowledge, Time management, Resourcefulness, Creatively solve live problems, Stay calm during high risk and stressful times, Strong attention to detail, Registration processes and an Intricate approach to work.
The Online ProjectProject Manager
Apr. 2011 - Feb. 2012Amman, JordanWorked on a number of Social Media accounts at TOP, including Nescafe Arabia, Wamda, Abraaj Capital and The Walk - JBR. Working at TOP, I achieved strong, visible social media presence and developed concepts with viral potential, whilst continuously monitoring online portals and ensuring the success of the client’s campaigns and strategies. Key platforms and tools: Facebook, Facebook Analytics, Facebook ads, [PPC, PPI] EdgeRank Checker, Twitter, Twitter ads, TweetDeck, TwitterShowDown, KLOUT, Google Ad Words, [SEO, SEM] Google Analytics, YouTube, WordPress, Hootsuite, SproutSocial, SocialMention.
iRelationsBusiness Development Officer
Sep. 2010 - Apr. 2011Amman, JordanWorked on creating and establishing new relationships with the different media outlets and vehicles across Amman, Jordan and the region. Key skills developed: Press clippings, Media Research, Establishing connections with media outlets and individuals, Market research.
iJordanEvents Executive
Aug. 2007 - Aug. 2008Amman, JordanI worked at iJordan during my "Year Off" from University. During that year, I tremendously learnt more about the corporate world in general, as well as the sector I am passionate about, Event Management. During that year, i worked on various projects, created a number of proposals, and assisted in a number of events.
USAIDIntern
Jun. 2002 - Oct. 2002Amman, JordanInterned at JPAP's Advisory Unit, Office of the Minister of Labour. Where I assisted the advisor to the Minister of Labour in organizing and conducting the Women in the Workforce Workshop.
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