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Work Background
Fresenius Medical Care North AmericaDirector of Patient & Digital Marketing, NxStage Home Therapies at Fresenius Medical Care
Mar. 2020Lead all marketing strategy for the patient segment for Fresenius Medical Care Home Therapies business.
• Manage multi-million dollar budget to drive marketing initiatives, including all Digital Marketing efforts for the division
• Develop and execute on annual patient marketing plan to drive business goals for NxStage products
• Drive field and marketing alignment on programs to accelerate patient conversions to Home hemodialysis (HHD)
• Lead and develop 8 person patient marketing team, including a team of patient consultants
• Grow the contribution rate of HHD patient starts significantly YoY through omni-channel demand generation and nurture marketing programs
• Lead brand transition for the NxStage Home Products division, including an entire website re-design
• Reignite and drive Public Relations campaign for the Home Products division
GE HealthcareSegment Marketing Director, National & Academic Accounts
Jan. 2017 - Mar. 2020Boston, MassachusettsLead the marketing strategy and tactics for the National and Academic market segments, including account targeting; delivering differentiated value propositions responsive to client needs; win/loss analysis; and leveraging digital marketing to grow funnel, leads and share. - Develop and lead execution of annual strategic marketing plan for National and Academic market segments, partnering with Executive Leadership and Sales Directors to define marketing priorities, programs, campaigns and budgets.
- Drive sales and marketing demand generation efforts, mentor and coach sales and marketing teams on best practices, and ensure accountability of all lead-generation activities, including $200M in opportunity creation in 2018 and National orders up 9% and SOW up 2.3 points YOY
- Champion innovative customer advocacy initiatives, including the industry’s first Leading, Empowering and Disrupting Women in Leadership (LEAD) program and industry-leading affinity groups, which drive quantifiable commercial outcomes such as helping to influence multiple multi-million dollar deals for top healthcare systems to a successful outcome.
GE HealthcareChannel & Field Services Marketing Manager
Jan. 2015 - Dec. 2017Greater Boston AreaLed all marketing planning and execution for GE Healthcare IT value-added resellers of ambulatory practice and radiology solutions. - Developed strategic relationships and programs with reseller partners, enabling them to grow their businesses and directly contributing to improved revenue. - Created and executed lead generation programs that increased the funnel by 150% for value-add resellers.
- Developed the Partner Portal - a "one-stop-shop" for all partner needs
GE HealthcareMarketing Leader
Jan. 2012 - Dec. 2015Boston, MAOversaw all lead generation, funnel acceleration and demand generation programs for GE Healthcare’s Financial Management solutions. - Developed and executed lead generation programs to drive demand from large hospitals and ambulatory healthcare providers, delivering 185% YOY growth in opportunity funnel. - Ensured all demand-generation programs delivered on time, on budget and to a high quality, enabling Sales teams to grow their pipelines.
- Prioritized executing with excellence, resulting in 2014 CEO Award for Marketing.
Bottomline TechnologiesHealthcare Marketing Manager
Jan. 2010 - Dec. 2012Portsmouth, NHDeveloped and managed all world-wide strategic healthcare marketing programs for the company, including multi-tiered communications, conferences and webinars. - Collaborated with sales, product, development and services team to drive revenue and achieve a 5X return-on-investment. - Demonstrated strong knowledge of target audience for campaigns, improving prospect and customer communications and resulting in five-fold year-over-year increase in qualified leads .
- Managed relationships with healthcare information technology associations (HIMSS, AHIMA, HFMA, NAHAM)
Bottomline TechnologiesHealthcare Marketing Consultant
Jan. 2010 - Dec. 2010
Boston ScientificGlobal Organization Leadership Development Intern
Jan. 2009 - Dec. 2009Natick, MAProject managed the creation of the healthcare company’s global employee development guide and website for 29,000 employees. - Cross-teamed with departments across the company to create employee guide, ensuring cultural fit of guide and maximizing success.
Simmons School of ManagementMBA Graduate
Jan. 2008 - Dec. 2009
MicrosoftMarketing Specialist
Jan. 2005 - Dec. 2008Greater Boston AreaCoordinated product launches and managed marketing programs for regional small business and partner marketing. - Ensured 10X positive return on investment for $500k regional marketing budget.
- Held the position as the lead marketing specialist in the United States. - Cross-collaborated with internal and external teams to drive improved revenue results through flawless marketing execution.
The Ariel GroupMarketing Coordinator
Jan. 2002 - Dec. 2005Greater Boston AreaInternational training and consulting firm that uses techniques developed and honed in the performing arts to help business leaders develop leadership presence. Contributed to Leadership Presence book written by co-founders. Worked with concepts related to motivating the workforce, building credibility, and connecting authentically with teams. Managed all marketing initiatives and organizes special events with planned timelines. This includes e-marketing campaigns, executive forums, open-enrollment programs, and lead generation, as well as internal company retreats. Successfully planned and managed all marketing and special event logistics. Supported the two co-founders, the Chief Executive Officer, and three Account Managers. Controlled and updated website.
Gomez, Inc.Web Development Intern
Jan. 2000 - Dec. 2001Researched websites for scorecard analysis as an assistant research analyst. Trained in various aspects of the company, and was flexible in the opportunities that arose. Consulted with the international division of the company researching different countries that Gomez was interested in entering.
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