Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Laguna ToolsMarketing Director
Apr. 2024Dallas-Fort Worth MetroplexDynamic marketing leader with expertise in multi-channel campaigns, SEO, SEM, paid advertising, and CRM optimization for enhanced B2B lead generation. Proven track record in leading cross-functional teams, executing high-impact branding initiatives, and driving measurable growth across marketing channels. Key Accomplishments and Responsibilities: Strategic Branding & Channel Growth: Led data-driven branding, SEO, SEM, and paid advertising strategies focused on B2B lead-gen, achieving significant improvements in lead volume, quality, and funnel performance. Team Leadership & Performance Optimization: Successfully managed and developed a team of 7 marketing professionals and multiple strategic agency support roles in executing multi-channel campaigns and brand events that strengthened the sales pipeline and improved lead quality. CRM Transformation & Cost Savings: Conducted a comprehensive CRM audit in HubSpot, optimizing lead stages and source attribution for a clearer customer journey, funnel opportunities, and content strategy. Six-figure savings through readjusting account terms to suit business needs. Channel Revitalization: Revamped underperforming channels, resulting in a 5x increase in email-driven lead generation and deal pipeline. Optimized Google PPC spend, cutting costs by 16% while increasing the deals pipeline by 5x and driving channel to 8x ROAS. Piloted company first evergreen Meta brand campaigns for top-funnel growth and 30x ROAS Conversion Rate Optimization & UX Overhaul: Directed a full-site rebuild including CRO and UX audit with a planned front-end completion in Q4 2024 and full-site migration and development for Q1 2025, aimed at enhancing user experience, increased conversion and entry to sales funnel, and increased direct purchases . Integrated a new prospecting channel, expanding the lead-gen strategy for stronger market reach.
FerryIntlDirector of Marketing Project Management
Jan. 2023 - Jan. 2024Dallas, Texas, United StatesProven track record in directing cross-functional teams, optimizing operations, and driving strategic initiatives for high-impact results. Skilled in Agile and Waterfall methodologies, platform optimization, and AI integration to support scalable, long-term campaign success. Key Accomplishments and Responsibilities: Strategic Operational Efficiency: Directed knowledge-sharing sessions and enhanced marketing strategies, prioritizing operational efficiency and platform optimization for streamlined execution across teams. Cross-Functional Project Leadership: Led cross-functional teams in developing advanced marketing plans, successfully integrating Agile and Waterfall methodologies to achieve alignment with diverse project scopes and timelines. Process Optimization & Automation: Developed SOPs and established marketing governance, incorporating AI to automate workflows and ensure scalability for sustainable campaign planning. Executive-Level Team Management: Led a 12-member team during a 5-month executive vacancy, maintaining departmental performance and high-level project management. Successfully managed tier-one Go-to-Market strategies and allocated six-figure paid media budgets to maximize campaign impact. Core Competencies:
Change Management | Cross-functional Leadership | Paid Media Strategy | Training & Development | Agile Methodologies | Project Management | Salesforce Administration | Budgeting & Forecasting | Marketing Strategy
Texas InstrumentsDigital Marketing Creative Project Manager
Jun. 2022 - Dec. 2022Dallas, Texas, United StatesExperienced marketing leader with a proven track record of launching digital campaigns across diverse verticals, ensuring strategic alignment with business goals. Skilled in Agile methodologies, cross-functional teamwork, and executive-level reporting to deliver measurable results in emerging technology sectors. Key Accomplishments and Responsibilities: Strategic Digital Launches: Led digital marketing campaigns across multiple business verticals, driving alignment with business objectives through collaborative and creative leadership. Agile Project Execution: Applied Agile methodologies to ensure timely project delivery, spearheading initiatives for emerging semiconductor technology campaigns with precision and efficiency. Executive Reporting & Strategy Insights: Provided high-level reporting to senior leadership, distilling complex marketing strategies and outcomes into actionable insights to support informed decision-making. Core Competencies:
Team Leadership | Project Planning | Jira | Agile Methodologies | Cross-functional Collaboration | Budgeting & Forecasting | Marketing Strategy | Strategic Reporting
LM Flooring, Tmbr Flooring, & American OEM BrandsMarketing Director
Apr. 2020 - May. 2022Dallas-Fort Worth MetroplexResults-oriented marketing leader with a track record of driving substantial revenue growth through strategic product launches and omni-channel marketing. Expertise in developing integrated B2B, B2C, and DTC strategies, with a focus on maximizing brand visibility, customer engagement, and database value. Key Accomplishments and Responsibilities: Revenue-Generating Product Launches: Directed national product launches across multiple brands, executing omni-channel campaigns that generated $20M in new revenue. Integrated Growth Strategies: Led a team in developing comprehensive B2B, B2C, and DTC marketing strategies in collaboration with sales leadership, driving unified efforts toward growth objectives. Marketing Automation & Lead Generation: Designed innovative marketing automation flows and a high-efficiency lead generation funnel, significantly enhancing customer engagement and database utilization. Go-to-Market Expertise: Developed go-to-market strategies that strengthened brand visibility and sales enablement, empowering sales teams with tools for long-term success. Core Competencies:
Team Leadership | Paid Media Strategy | Agile Methodologies | Salesforce Administration | Budgeting & Forecasting | Marketing Strategy | Sales Enablement
International News Media Association (INMA)Marketing & Creative Services Manager
Nov. 2018 - Apr. 2020Dallas/Fort Worth AreaBrand Leadership | Event Marketing | Strategic Partnerships Accomplished marketing professional with expertise in brand leadership, event marketing, and strategic partnerships. Proven ability to elevate brand presence at global events and foster impactful industry collaborations. Key Accomplishments and Responsibilities: Global Event Branding & Creative Direction: Spearheaded branding and creative direction for international events and industry summits, collaborating with global thought leaders to enhance brand visibility and credibility. High-Impact Strategic Partnerships: Built and maintained partnerships with top-tier media firms, overseeing the delivery of essential reports and content to align with executive priorities. Industry Intelligence & Executive Reporting: Directed the creation of comprehensive industry reports, providing valuable insights for strategic decision-making at the executive level. Core Competencies:
Marketing Strategy | Brand Development | Event Management | Strategic Partnerships | Executive Reporting | Content Strategy
GSG - Graphic Solutions Group Inc.Senior Designer and Digital Marketing Specialist
Jun. 2016 - Nov. 2018Dallas, TexasMarketing Project Lead | Strategic Project Management | Brand & Digital Marketing Experienced marketing professional skilled in managing large-scale creative and digital initiatives for extensive product portfolios, executing high-impact branding strategies, and enhancing digital presence. Key Accomplishments and Responsibilities: Project Management for Extensive Portfolio: Directed creative and digital marketing efforts for over 15,000 SKUs, leveraging strategic project management to optimize large-scale product lines. Corporate Rebranding & Brand Identity: Led a comprehensive rebranding initiative, ensuring consistent brand adherence across all platforms, strengthening market positioning. Successful Product Launches: Spearheaded branding, packaging design, and marketing collateral for multiple launches, reinforcing brand identity across channels. Event Marketing Leadership: Coordinated national and regional events (15+ annually), enhancing brand engagement and visibility in key markets. Comprehensive Catalog Creation: Developed a full-range catalog for 15,000 SKUs, aligning product presentation with strategic marketing goals. Digital Advertising Optimization: Managed high-impact Google Ads campaigns, achieving high ROI in alignment with strategic marketing objectives. Website Redesign & E-commerce Focus: Contributed to e-commerce transition and site optimization, driving improved visibility and customer conversions. Core Competencies:
Project Management | Brand Development | Digital Advertising | Event Planning | Product Marketing | E-commerce Strategy | Google Ads | SEO
Self employedFreelance Designer
Jan. 2010 - Oct. 2022Dallas/Fort Worth AreaWorking from client briefs or starting from scratch over a beer for inspiration I have successfully helped clients launch brands, improve SEO, update corporate branding and and increase visibility both digitally and in customer facing markets. Key attention to detail and prompt delivery of all mechanicals and assets has allowed my clients to launch with confidence.
Intch is a Professional Networking App for the Future of WorkSee more people like Jamie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
88291 people
18
Owner @ Douglas Fisher Creative
15
Chief Digital Officer @ Gray Dot Co
15
Chief Marketing Officer @ Kahana