Jill Truscott - Director of Marketing, CarbonCure

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Work Background

CarbonCure TechnologiesSenior Director of Global Marketing

May. 2024As owner of marketing for this disruptive organization, I lead product strategy and marketing from developing market insights through to GTM launches. My team and I establish target customer segments, brand identity initiatives, event participation, conversion goals, and tailored, localized strategy for key markets and regions. My role interfaces directly with cross-functional teams and includes budget management and strategic operations upgrades to maximize our success. Key achievements include: * Created and implemented customized joint business planning strategy, tailored to each of 100+ existing customers * Expanded market research function including target account segmentation, survey design, review and data assessment * Designed and implemented go to market strategy for CarbonCure’s EPD offering, a first among competitors and existing market players * Led a diverse team of employees and contractors to produce impactful content enhancing brand trust and engagement in both growth and non-growth markets through region-specific messaging and localization

CarbonCure TechnologiesDirector of Product Marketing

Apr. 2022 - Apr. 2023Calgary, Alberta, Canada* Spearheaded product marketing team, enhancing CCT's market presence by creating content that underscored unique value propositions * Created an industry-first children’s storybook and subsequent collateral package to use as disruptive sales enablement pieces at industry events and meetings * Achieved budget reduction of 33% thanks to operational review and efficiency measures * Maximized sales enablement processes teams in EMEA, LATAM, NAM, and APAC, including objections handling guidance and technical research campaign launch and implementation

Lafarge CanadaManager, Communications - Western Canada

Sep. 2019 - Apr. 2022Calgary, Canada AreaReporting to the CEO of Lafarge Canada, I am responsible for implementing and facilitating executive committee and market objectives both internally and externally. I consult with leadership and teams to develop communications strategies that drive and support public affairs strategy, stakeholder relationship building, and employee engagement. My approach includes a desire to connect emotionally whilst maximizing digitization and virtual opportunities to engage directly with both B2B decision makers and emerging leaders across all industries. Alongside, I develop and execute long-term marketing strategies and plans to further establish brand awareness and stimulate opportunities for growth and differentiation. My scope also includes media relations, press release development and strategy, and crisis communications. My region includes all operations across Western Canada and the Pacific NW states, supported by a collaborative communications team that draws on professionals across Holcim's global network. I am also the Holcim country security representative for risk and security mitigation and management in Canada - monitoring national activities for risks including natural disasters, civil and/or social unrest, and epidemic and/or health crises. I am responsible for the monitoring and tracking of business resiliency planning and response in all market regions, with continual review and improvement of sustainable and long term tactics that help to support the health and maintain the integrity of our operations and our people.

Lafarge CanadaSenior Proposal Coordinator

Aug. 2018 - Sep. 2019Calgary, Canada AreaWorking in conjunction with the Regional Director of Construction, I quarterback the collection and transformation of project experience, corporate qualifications and identity into a meaningful and cohesive story for highly complex and large scale infrastructure projects ranging in value from $50M to $5B. My scope ranges from project management, scheduling, and leadership through to copywriting, graphic conceptualization, and guiding a team of subject matter experts through highly demanding and detailed submission guidelines. Concurrently, I lead and execute a long-term business business development plan through indirect and direct marketing tactics to further establish brand awareness and identify our industry differentiators to clients, partners, and potential subcontractors. I identify and maximize value propositions in meaningful real life situations and storytelling. Our metrics tracking and market research continually identify new channels and potential. My initiatives drive internal and external awareness of Lafarge Canada's presence and contributions across Canadian construction scopes, from materials supply through to complete DBFOM services.

Lafarge CanadaMarketing Specialist - Buildings

Oct. 2017 - Jul. 2018Calgary, Canada AreaWorking within a prescribed portfolio of Western Canadian segments and unique construction products, my role is to combine technical expertise from European R&D with local blue skying to conceptualize, design, implement and manage campaigns and initiatives to increase volumes and opportunities for LafargeHolcim’s sales professionals. My scopes include business intelligence, industry research, project management, team leadership and guiding the collaboration of various skill sets within the organization to define and promote specific value propositions to identified channels. Specific undertakings focus on ready mix and custom concretes in residential construction across Western Canada, design and implementation of sustainable construction messaging and promotion, and providing ongoing support to established product line campaigns. I have also implemented a full scope marketing plan for disruptive products targeted to Western Canadian residential and commercial construction from brand messaging through to operational research.

Wolf Custom Homes Ltd.Manager, Sales & Marketing

Apr. 2014 - Oct. 2017Calgary, Canada AreaI have developed a cohesive and consistent brand identity via a company mission statement, solidified and budgeted ongoing marketing plans, conducted market research and demographic analysis, and negotiated with luxury products and brands for long term cross marketing relationships. As sales manager at Wolf, my responsibilities include assisting in the custom design with clients, site assessments, and finance negotiations. I provide high-level budget estimations, establish all custom building specifications with clients, conduct RFQ and budget development, and provide value engineering throughout the estimation and quoting process to ensure that budget is aligned with client expectations and design goals. Projects quoted range anywhere from $50,000 through $3M+. In addition to a full sales and marketing scope, I implemented a company-wide software upgrade shifting operations from typical desktop applications to a custom built estimating database, involving pricing, client communication, and budgeting.

EditariansManager, Customer Relationships & Marketing

Oct. 2012 - Nov. 2014Calgary, Canada AreaDeveloping and brainstorming marketing strategies to build on our relationships both with existing clients and with potential ones, I am responsible for streamlining interactions with academic and professional editing clients. I generate buzz in social media, help define our public persona, and provide creative avenues for contact to increase overall sales.

Town & Country Fencing Inc.Director, Sales & Marketing

Mar. 2009 - Apr. 2014High River, ABAs Director of Sales & Marketing I use a creative approach to generate sales through various outlets. I manage all aspects of increasing visibility in community activities, generate and maintain our online presence, track sales generated, operating expense, and human resources processes.

Rollover Premium Pet Food Ltd.Sales & Marketing Assistant

Aug. 2007 - Mar. 2008High River, ABWhile providing support to Director of Sales & Marketing as needed, I create marketing and advertising documentation, including trade show presentations, product catalogues, new product marketing materials, seasonal promotional materials, and website content using graphic design programs. I also organize and register the company for nation-wide trade shows including all signage/presentation materials, product orders from manufacturing plant, travel and accommodations, and organizing staff to attend each show. I am also responsible for maintaining monthly sales reports and records from nationwide sales programs.

Western Financial GroupPay Plan Supervisor

Jan. 2006 - Dec. 2008