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Work Background
YassirSenior Product Manager
Nov. 2023Berlin, Germany
DastgyrSenior Product Manager
Dec. 2022 - Jul. 2023Karāchi, Sindh, Pakistan
DastgyrProduct Manager
Dec. 2021 - Dec. 2022Karāchi, Sindh, PakistanLead Product Manager for the following streams at Dastgyr 1. Capital a. Laid down the foundation of Dastgyr's digital payments infrastructure by introducing state-of-the art payment collection options, including the integration with Cash Deposit Machines and contactless payment instrument (QR) interacting with Mastercard and Visa payment schemes. This thoroughly helped the cash managers with instant settlement and reconciliation and eliminating the chances of cash mishandling, theft and fraud b. Spearheaded the launch of Buy-Now-Pay-Later (BNPL) feature in an effort to promote and boost the financial inclusivity in the country. We are also the first in the B2B space to carry out the credit scoring in real-time so that the retailers can get instant results without waiting for their applications to go under a long duration of approval process. This saw an 100% increase in the average order value and 33% increase in month-on-month retention of our customers 2. Marketplace a. Spearheaded the launch of Pakistan's first B2B marketplace (seller) application, enabling 200+ wholesalers across the country to boost revenue by more than 200% b. Actively working on improving the application and user experience of both our sellers and retailers by introducing new features and fresh updates incorporating quick fixes and bugs resolution 3. Analytics a. Led the initiative in setting up the very first foundation of product analytics at Dastgyr by integrating Moengage within the retailer and seller applications, bringing the product growth function to inception to target customer acquisition, engagement and retention Also led crucial partnerships with Banks and FinTechs to work with Dastgyr on new initiatives
Telenor Microfinance Bank LimitedAssistant Manager Product Development - Technology Easypaisa
Jan. 2021 - Dec. 2021Islāmābād, PakistanLead the product development of Easypaisa's Acquisition tribe, comprising of Mobile Apps, USSD and Core Wallet Platform. Responsible for; 1. Subscriber Channel (Easypaisa Mobile Application) a. Ensuring quality product development by managing projects through below phases before they go-live:
- Requirement scoping
- Technical solution designing
- System integration & user acceptance testing
- Planning production movement b. Achieved the feat of eight million MAU with the development of various acquisition projects targeting to have a seamless digital onboarding journey c. Worked on the major key-battle project of transforming the Easypaisa's closed-loop wallet into an open-loop which saw an outstanding increase in user acquisition and retention 2. Retailer/Agent Channel (Eagent Mobile Application) a. Major efforts were deployed in releasing the first retailer/eagent mobile application for Easypaisa's astounding retailer base placed all over the country, achieving the feat of six thousand DAU with high portfolios b. Introduced new features such as cash deposits & withdrawals, money transfer, bill payments etc, which helped Easypaisa see a significant up tick in transaction count and throughput
United Bank LimitedProduct Owner - Digital Channels
Oct. 2019 - Nov. 2020Cllifton, Karachia. Managed day-to-day operational challenges, issues and bugs by engaging with field and support teams b. Engaged in technical documentation, test cases development and user-acceptance-testing (UAT) during releases to ensure the stability of the product c. Worked on in close collaboration with other product team members to deliver some notable projects helping UBL to reach the landmark of 1 million active users. These projects are; Self Serve Digital Onboarding, Schedule Payments, Roshan Digital Account (RDA), Tezraftaar (International Remittance - UBL Qatar/UAE Apps) and Anti-Fraud Rules Implementation
Engro CorpControls and Instrumentation Intern
Jul. 2018 - Aug. 2018Daharki, Sindh
Pakistan Petroleum LimitedElectrical Engineering Intern
Jun. 2018 - Jul. 2018Karāchi, Sindh, Pakistan
Habib UniversityTeacher Assistant - Engineering Mathematics
Aug. 2017 - Apr. 2018
Stanford UniversityDrone Research Study
Jul. 2017 - Aug. 2017Stanford, California
Stanford UniversityExchange Program Student
Jun. 2017 - Sep. 2017Stanford, CA
MaplesoftResearch Intern
May. 2017 - Sep. 2017Sydney, New South Wales, Australia
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