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Work Background
Digital Marketing Manager
Foragers GroupDigital Marketing Manager
Aug. 2020 - May. 2025Singapore, SingaporeBuilt and led the marketing team from scratch across a portfolio of hospitality brands (Aniba, North Miznon, Miznon, Carrotsticks & Cravings & more). Drove creative strategy and execution across Instagram, TikTok, Google Listings, and websites—launching accounts from zero to thriving communities and bringing new brands to market with a distinct voice and identity. From crafting scroll-stopping content to designing campaigns that converted followers into reservations and event sign-ups, I blended creativity with data to deliver real results. I also managed digital ads (Meta & Google), PR, SEO copywriting, and partnerships—translating business goals into engaging, actionable experiences online.
Senior Marketing Executive
Times Distribution (Previously known as Penguin Random House)Senior Marketing Executive
Oct. 2018 - Feb. 2020Singapore, SingaporeChampioned the shift to digital marketing for the publishing division, developing strategic campaigns and boosting online presence. - Grew Instagram following 5x in one year (2k → 10k) through creative content and partnerships - Created year-long marketing pipelines and managed the campaign calendar - Collaborated with a diverse range of micro-influencers to target niche literary audiences - Led event and brand campaign planning including author sessions, in-store promotions, and social content - Set up company website; collaborated with UX designers and IT team for content alignment
Marketing Executive
Penguin Random HouseMarketing Executive
Jun. 2014 - Oct. 2018
Design Coordinator (Marketing)
Johnson & JohnsonDesign Coordinator (Marketing)
Nov. 2010 - May. 2013Neutrogena, Clean & Clear, Aveeno

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