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Work Background
SunSwept ResortsGlobal Director of Sales & Marketing
Nov. 2018 - May. 2022Saint LuciaAs a key member of the corporate Executive Team, responsible for all elements of sales and marketing (including branding, PR, Digital, social, loyalty etc) and global commercial strategy (revenue management, reservations, market segmentation etc), for 5* flagship hotel BodyHoliday, 5* Rendezvous Resort and SunSwept Resorts corporate development. Projects also included management of suppliers and tendering of new partners, as well as spearheading key technology enhancement projects ranging from PMS, booking engine, channel manager through to the development of a bespoke pre-arrival planning software.
The St. Regis DohaDirector of Marketing
Jul. 2017 - Jan. 2018Doha, QatarAs part of the Executive Committee, responsible for all areas of both online and offline marketing & PR with management for the sales team of the 360 rooms, 12 F&B outlets, M&E and leisure facilities of this 5* luxury hotel.
Shangri-La Hotels and ResortsDirector of Marketing & Communications
May. 2014 - Oct. 2016Muscat, OmanThis luxury resort comprised of 3 hotels with a total of 640 rooms, 22 F&B outlets, extensive recreation and leisure facilities and the largest C&E facilities in Muscat and was at the forefront of tourism in Oman. Responsible for complete brand repositioning of all hotels, group branding and all elements of Sales, Marketing, PR and Digital strategy.
Hummingbird ConsultancyOwner / Specialist Hospitality Consultant
Aug. 2013Saint LuciaStrategic sales, marketing and operational consultancy to hospitality clients worldwide. Expertise in providing support in all areas of sales and marketing (Branding | PR | Creative Design | Sales Strategy and much more) business support (sales and marketing assessment, operational business review and recommendations etc) through to full service representation services to selected clients globally. Committee member and global ambassador for the Wellness Tourism Association, panelist at industry forums and expert judge for the World Spa & Wellness Awards.
Marco Pierre White Hotel GroupHead of Sales & Marketing
Jul. 2012 - Aug. 2013Transfer of position following Marco Pierre White’s acquisition of properties from Bespoke Hotels. Responsible for the management of all marketing activity for Marco Pierre White’s portfolio of hotels, Inns and restaurants (total of 22).
Bespoke HotelsHead of Sales & Marketing
Sep. 2008 - Jul. 2012SurreyResponsible for the development of Sales & Marketing activity and revenue generation for the Bespoke Hotels portfolio (52 hotels) while overseeing sales & marketing strategy, both strategically and tactically.
BDL Management LimitedGroup Marketing Manager
Jul. 2007 - Sep. 2008Reporting directly to the Board of Directors responsible for the creation and management of a central marketing function, consisting of 17 operational hotels and the pre-opening activity of the portfolio over a variety of properties under the Intercontinental Hotel Group and Wyndham brands.
CreDes Solutions LimitedManaging Director
Jun. 2003 - Jul. 2007Company management of a full service, design, marketing and PR agency, specialising in the hospitality industry. Winner of the Shell UK Young Entrepreneur of the Year Award 2004.
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