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Work Background
Lindt & Sprüngli (USA) Inc.Brand Manager Innovation
Oct. 2023
Ocean Spray CranberriesBrand Manager
May. 2022 - Aug. 2023Boston, Massachusetts, United States-Lead-in-Training for Ocean Spray Women's Coalition -Prepare monthly business reporting for the Beverage Unit to determine what is driving Ocean Spray & Category business to be shared with leadership and critical cross-functional team members
-Lead Brand Manager on Holiday FY23 program, working cross-functionally to ensure brand objectives were met through media plans, creative development, and shopper tactics, as well as developed program summaries to educate internal teams
-Contributor through research and content preparation to FY24 planning key milestone presentations
-Serve as Brand Team cross-functional lead for critical strategic projects, which requires establishing the business case for the project, working with internal partners to ensure timelines are met, providing brand guidance on project decisions, and developing forecast and P&L with the finance team
Personal Organization MethodPassionate Planner
Feb. 2022The goal of POM is to help you organize the things you NEED so you can do the things you WANT to do! POM is NOT a program or a class to sign up for, we will go at your pace and structure the time together based on what YOU need. I want you to feel in control of your life so you can achieve your goals! We will utilize the L-E-G-S method to help you plan out the things you have to get done so you can start identifying the opportunities available to do the things you want. By mapping out your calendar and reviewing resources, you will see how it is all possible!
HP Hood LLCBrand Manager
Apr. 2021 - May. 2022Lynnfield, Massachusetts, United StatesBranded Ice Cream Business
-Main point of contact for the organization on Branded & Licensed Ice Cream, including pricing, volume
building, product development, marketing programming, and strategic brand planning
-Responsible for preparing annual brand plans that included developing brand goals to strategically drive the
business forward through reviewing IRI data on current brand performance and assessing market trends
-Led partnership projects for the Ice Cream team, including establishing a licensed brand partnership and
utilizing a third-party shipping agency to create a direct-to-consumer model, which included product,
packaging, forecast, and P&L development as well as working with legal on contract reviews
-Prepared sales presentations and materials by organizing information from IRI, Mintel, and consumer research to tell the story of the product launch
-Managed a $3 million annual marketing budget that included spending in TV, Digital, Social, Innovation,
Packaging, and Retail Activation
-Developed 5-year strategy for Ice Cream business to grow through identifying consumer trends within the
category and built concept screeners for new products to be tested via BASES for viability
-Managed associate who was responsible for business reporting, leading cross-functional team calls, maintaining the brands online presence, and developing sales materials
HP Hood LLCSenior Associate Brand Manager
Feb. 2020 - Apr. 2021Almond Breeze Team
-Led long and short-term product innovation by managing cross-functional teams that included Consumer
Research, R&D, Regulatory, Design, Procurement, and Legal to hit timeline deadlines for the launch date
-Prepared P&Ls for each innovation project by working with internal teams to determine the viability of new product launches
-Responsible for the monthly report that included IRI and shipment data to help track Almond Breeze
performance vs competitors
-Coordinated promotional activities for Almond Breeze Yogurt and Creamers with the sales organization
-Prepared sales presentation and materials by organizing information from IRI, Mintel and consumer research to tell the story of product launch
Vermont Cider CompanyBrand Director
Oct. 2018 - Feb. 2020Middlebury, Vermont•Manage Social Media Specialist who is responsible for the execution of the Woodchuck Hard Cider Social Channels and consumer relations.
•Coordinate the point of sale everyday catalog and program pieces ordering across all brands within our portfolio by working with Boelter Company.
•Direct the development and implementation of all the coupons and rebates by working with Inmar.
•Coordinate all interactions across multiple agencies: Social/Digital, Creative, Sweepstakes and Brand Influencers/Advocates.
Vermont Cider CompanyBrand Manager
Apr. 2018 - Sep. 2018Middlebury, Vermont•Responsible for all brands within our portfolio: Woodchuck Hard Cider, Magners Irish Cider, Wyder’s Cider, Newton’s Folly (CoPack for Trader Joe’s) and Blackthorn Cider.
•Develop brand personality, positioning and target consumer overviews to help drive our programming and marketing tactics for each brand across our portfolio. •Manage a yearly marketing budget by strategically investing in the mediums that will most effectively drive brand messaging.
•Create 360-degree annual programming on a quarterly basis to give the field sales team the tools they need as well as communicate brand messaging to all levels of consumers. •Direct packaging and product innovation through initial development, packaging creation, legal registration and bringing the product to market for all brands in our portfolio and co packing partners. • Responsible for the strategic investment in all print, social and digital media across the portfolio brands.
Pabst Brewing CompanyBrand Manager-Magners Irish Cider, Wyder's Cider & Blackthorn Cider
May. 2016 - Mar. 2018•Responsible for three brands within our portfolio: Magners Irish Cider, Wyder’s Cider and Blackthorn Cider.
•Developed brand personality, positioning and target consumer overviews to help drive our programming and marketing tactics for each brand across our portfolio. •Managed a yearly marketing budget by strategically investing in the mediums that will most effectively drive brand messaging.
•Created 360-degree annual programming on a quarterly basis to give the field sales team the tools they need as well as communicate brand messaging to all levels of consumers. •Directed packaging and product innovation through initial development, packaging creation, legal registration and bringing the product to market for all brands in our portfolio and co packing partners.
Pabst Brewing CompanyRegional Manager-Small Town Brewery
Sep. 2015 - May. 2016Greater Boston Area•Developed localized marketing programs and activation plans to gain brand awareness, communicate brand personality and enable sales teams to execute at retail.
•Managed distributor relationships to ensure sales goals are being met and budgets are being utilized effectively.
•Created sales and marketing presentations to convey program goals and objectives to external and internal teams.
GMR MarketingRegional Account Manager, MillerCoors
Feb. 2015 - Sep. 2015Boston, MA•In addition to Account Manager responsibilities, managed Account Manager in Metro New York and worked with Northeast Field Marketing Director for MillerCoors on region wide initiatives.
GMR MarketingAccount Manager, MillerCoors-Northeast
Oct. 2011 - Jan. 2015Greater Boston Area•Develop marketing programs based on brand strategy in conjunction with contractual assets with over 20 major sports and entertainment alliances in New England, Metro New York and Upstate New York market units. •Work with alliance partners like the New York Giants, Buffalo Sabres and Governor’s Ball Music Festival to ensure all assets contained in the contract with MillerCoors are executed throughout the year.
•Assist in the negotiation of contracts with alliance partners by providing insights on the most effective and valuable assets based on consumer and industry preference and response. •Identify new opportunities for partnerships for MillerCoors in the Northeast Region based on changing consumer trends and brand priorities.
•Participate in yearly planning and brainstorming meetings for brands like Miller Lite, Coors Light and Blue Moon where localized strategies for the brands are constructed by understanding budget available and the brands’ goals and objectives.
•Plan, execute and manage budgets for large scale events that are used to entertain the key demographic and customers as part of major region wide programs including programming around 2014 Super Bowl in New York City and NHL Stadium Series games at Yankee Stadium.
•Aid in yearly media planning for my market units by providing insight on how to best use media budgets based on rankings with key consumers and added value provided.
•Create playbooks and program overviews for every program or event that highlight the key information to be shared as best practices and program results across the MillerCoors national network.
Digital Influence GroupMBA Intern, Marketing and Media
Jun. 2011 - Aug. 2011Waltham, MA•Delivered recommendations on a potential sponsorship which integrated a larger brand initiative.
•Collaborated with media team members on tasks including influencer identification and success tracking metrics to campaigns.
•Participated and contributed as an active member in creative brainstorm meetings.
•Monitored competitive landscape and identified key opportunities for multiple brands.
•Authored Facebook and Twitter posts and managed Google analytics reporting for Harvard Pilgrim.
•Participated in the digital eminence program resulting in the creation of my partnership marketing blog: www.broughttoyoubuy.blogspot.com and Twitter handle: @MeganMainer.
Boston CollegeCandidate for MBA
Sep. 2010 - Dec. 2013
New England PatriotsMarketing Coordinator
Jul. 2008 - May. 2011•Served as account manager for Entercom / Sports Radio 850 AM WEEI, 98.5 FM The SportsHub, and AAA to ensure these companies used their assets with the Kraft Sports Group in the most beneficial way. •Worked with corporate sponsors, like Gillette, Verizon, Bank of America and Pepsi, to develop strategic plans on how to effectively utilize their game and event day activations such as promotions and on site set ups at New England Patriots and New England Revolution games as well as large stadium events.
•Managed the development and logistics of all team related special events by preparing budgets and working with internal departments to meet the needs of the attendees and sponsors involved. Consistently and successfully improved events to provide an enhanced experience for fans. Events included: NFL Draft Party and New England Patriots Training Camp.
•Planned and executed all corporate sponsor team trips by engaging with clients to meet their needs and the needs of their guests, and effectively communicated those needs to external parties to ensure a VIP experience. Trips included: Patriots and Revolution regular season away games, the 2009 International Series and annual Super Bowl trips.
•Managed the implementation of fan experience areas by creating layouts, working with external and internal parties for set up requirements, and organizing required items for the area with a goal of creating an environment for fans to connect with the Patriots and Revolution brands.
•Worked with corporate sponsors to develop and meet the objectives of their events surrounding the Patriots and Revolution by conducting site visits, reviewing budgets, and establishing goals. Sponsors included: Fidelity Investments, USI Insurance and Vertex Pharmaceuticals.
•Assisted with the training and hiring of the Kraft Sports Group Marketing and Sales Internship and Event Volunteer programs.
New England PatriotsSpecial Events and Partnership Marketing Intern
May. 2007 - Jul. 2008•Assisted with the preparation and execution of all New England Patriot and New England Revolution team events.
•Distributed information to all marketing interns about schedule and event preparation assignments.
•Assisted with all game day Marketing Department operations for New England Revolution and New England Patriots home games including: hospitality, promotions, sponsor activations, fan zones, premium seating and customer service.
•Prepared all traveler information and amenities for corporate partners traveling to Patriots away.
Lowell DevilsCorporate Sponsorship Intern
Sep. 2006 - Apr. 2007
Hannaford Bros. Co.Merchandising Intern
May. 2006 - Aug. 2006
Hannaford Supermarkets
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