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Work Background
Chief Executive Officer
DePascale ConsultingChief Executive Officer
Aug. 2023White Plains, New York, United StatesAdvertising and media technology consultant providing expert product development insights, design and project management.
Chief Strategy Officer
PremiumMedia360Chief Strategy Officer
Sep. 2019 - Aug. 2023New York, New York
Senior Vice President, Product Management
MediaoceanSenior Vice President, Product Management
Jun. 2017 - Sep. 201945 West 18th Street, New York, NY 10011I have the unique ability to hang with the techies and hang with the salespeople. Holdcos and Media Suppliers rely on me for my extensive knowledge of the market, all of our products, and my ability to build valuable solutions.
Senior Vice President, Partner Management
MediaoceanSenior Vice President, Partner Management
Mar. 2012 - Jun. 2017Greater New York City Area
Senior Vice President, Product Management & QA
Mediaocean (formerly Mediabank)Senior Vice President, Product Management & QA
Jul. 2007 - Mar. 2012New York City Metropolitan Area
Vice President, Business Analysis and Project Management
COREMedia Systems.comVice President, Business Analysis and Project Management
Jun. 2001 - Jul. 2007
Product Marketing Manager
Solbright Inc.Product Marketing Manager
Nov. 2000 - May. 2001
Senior Project Manager
iXL Enterprises Inc.Senior Project Manager
May. 2000 - Nov. 2000New York City Metropolitan AreaSenior Project Manager (Financial Services) responsible for TD Waterhouse website production. Manage the nationally advertised “TD Waterhouse Virtual Retirement Advisor” product launch. Marketing strategy expert advisor across all iXL engagements. Responsible for reshaping project management, finance and revenue processes. Develop iXL extranet methodology, implementation, and workshops for iXL internal resources. Author iXL’s "Revenue Recognition Process and Tools" a white paper for project and account managers. Present revenue management workshops to educate iXL Project Managers.
Director of Data Technology
Media Direct Partners, Inc.Director of Data Technology
Apr. 1998 - May. 2000
Manager of Media Operations
JWT DirectManager of Media Operations
Jan. 1995 - Jan. 1998

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