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Work Background
LineageGroup Account Director
Jun. 2022Lead client engagement partner aligning strategic and creative elements across digital, social, and traditional channels to drive results and build Lineage's reputation as a trusted partner.
• Translated client goals into actionable, multi-disciplinary marketing strategies that integrate branding, channel planning, paid media, and digital experiences to drive growth and cultural relevance
• Accountable for overseeing scope and investment, forecasting, and resource allocation to maximize agency and client efficiency and ensure campaign profitability
• Mentored cross functional team members, fostering a collaborative, performance-driven culture and preparing more junior team members for leadership roles Key client verticals included Entertainment, Gaming, Retail, Spirits, Sports, and Personal Finance (traditional and Cryptocurrencies), and Automotive
The Content CollectiveSr. Director, Branded Content
Jan. 2021 - Jun. 2022Los Angeles, California, United StatesLed creative development of culture partnerships and business innovation ventures for Fortune 500 clients, from insights and strategy through final execution - across talent, paid/media, original content creation, PR and events • Drove multi-channel marketing campaigns aligned with business objectives and cultural trends, delivering measurable results
• Led scope of work negotiations and optimized resources to exceed client expectations and deliver innovative marketing solutions
• Developed learning agendas and strategic measurement frameworks to assess impact of partnership efforts, leveraging insights to drive improvement and maximize client returns Focus Clients included Frito-Lay North America (Portfolio lead), Reckitt North America (Nutrition Portfolio Lead), and Intuit QuickBooks
Uproxx MediaBrand Partnerships lead
Oct. 2018 - Jan. 2021Greater Los Angeles AreaDelivered best-in-class programming opportunities by identifying consumer trends and cultural truths, to develop storytelling and experiences that reflect audiences and behaviors, driving impact and qualified action for brand clients • Led the process from strategic and creative development, to deal framework and negotiations, through final execution, distribution, and measurement
• Served as key client and leadership level contact, providing actionable insights on program status and success
• Collaborated with cross functional internal and client teams to develop and implement experimentation frameworks, driving results of key business hypotheses against qualified audiences Key Clients included American Honda Motors, Toyota (GM + MC divisions) Doritos/FLNA, Starbucks, Guitar Center, and Live Nation
RPADirector, Branded Content
Feb. 2017 - Sep. 2018Greater Los Angeles AreaPartnered closely with American Honda Motors clients, media partners and agency teams to develop and guide programs; ensuring campaigns complemented the brand communication strategy, represented shared equity and elevated total marketplace presence • Led full process from strategic and creative development, to deal framework and negotiations, through final execution, distribution, integrated marketing strategy, and measurement and evaluation
Liquid ThreadDirector, Brand Content
Apr. 2013 - Feb. 2017Greater Los Angeles Area;Led the development and production of innovative, custom, business-building content partnerships, across a variety of media channels, to connect brands in the portfolio with key audience targets • Development and activation of multi-platform partnerships, including meaningful integrations, short form and social-first storytelling, innovative media and distribution strategies, event activations and PR efforts with an eye towards driving business results Roles held: Associate Director, Branded Content and Director, Branded Content Key client included Mondelez Portfolio (Global), American Honda Motors and Starbucks
Specific MediaManager of Original Programming
Aug. 2011 - Apr. 2013Greater New York City Area• Supported sales and leadership teams on Custom partnership and Content offering
• Developed brand and audience strategy for online and social executions
• Managed program development and select live event activations
Macys.comMerchant Assistant
Feb. 2010 - Jul. 2011Greater New York City Area• Managed workflow and merchandising process for Women's luxury and designer fragrances at Macys.com
• Oversaw high priority launches, promotions, and maintained vendor relationships
• Aligned with social and shopping trends to optimize user experience in the cosmetics department
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