Pack Up + GoMarketing Partnerships Manager
Sep. 2021 - Dec. 2024As the Marketing Partnerships Manager for Pack Up + Go, I oversaw the strategy and execution of both brand partnerships as well as the influencer ambassador program. Both high-level and day-to-day responsibilities included:
● Managed and oversee the marketing partnerships vertical, which consists of B2B sales, co-branded marketing campaigns with external partner brands, and influencer partnerships
● Responsible for creating and diversifying additional revenue streams and new business development for the company through both outbound sales and inbound lead nurturing, while consistently hitting and exceeding sales and revenue goals, including benchmarks for cold outreach, discovery calls, and closing deals
● Manage a partnerships team that works cross-functionally with internal teams such as digital marketing, creative, and planning/operations, as well as C-Suite executives to develop and launch partnerships and campaigns in order to align on overall strategy, projects and assets
● Execute and manage partnerships throughout the full lifecycle with strong project management skills, from lead nurturing to discovery calls, to pitch deck creation, to contract negotiation, to project management of campaign assets and deliverables with internal cross-functional team members, to execution of campaign
● Utilize analytical tools and data visualization software to track towards campaign goals, understand the impact of each co-branded campaign, and create recap decks to outline KPIs, key learnings and takeaways
● Continually grow a portfolio of client partners that spans agencies, brands, and Fortune 500 companies
● Developed and launched Pack Up + Go’s influencer program and strategy in 2021, and since launching the program, have on-boarded over 30 creators, garnered over 6.3M impressions across content, and cultivated a total media value of over $214K, all while building a roster of over 100+ influencers, agencies, and creators
● Responsible for developing internal engagement parameters that are used as benchmarks when researching and vetting influencer partners in order to determine the strongest pitch and scope
● Handled agent and individual communication with influencers, contract negotiation, brief creation, and internal project management through influencer management platforms such as Aspire, Klear, and Upfluence
● Worked cross-functionally with internal teams such as digital marketing to outline upcoming campaigns and social strategy in order to align influencer content and repurpose content across paid and organic channels
● Managed all influencer partnerships in project management platforms such as Jira or Asana in order to assign out relevant tasks to each cross-functional team member to ensure timelines and deliverables are being met
● Developed influencer share out decks with influencer selects for different campaigns to align with internal content calendar, as well as recap decks with engagement metrics, referral and conversion metrics, and TMV in order to measure the success of each influencer partnership