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Work Background
Pack Up + GoMarketing Partnerships Manager
Sep. 2021 - Dec. 2024As the Marketing Partnerships Manager for Pack Up + Go, I oversaw the strategy and execution of both brand partnerships as well as the influencer ambassador program. Both high-level and day-to-day responsibilities included:
● Managed and oversee the marketing partnerships vertical, which consists of B2B sales, co-branded marketing campaigns with external partner brands, and influencer partnerships
● Responsible for creating and diversifying additional revenue streams and new business development for the company through both outbound sales and inbound lead nurturing, while consistently hitting and exceeding sales and revenue goals, including benchmarks for cold outreach, discovery calls, and closing deals
● Manage a partnerships team that works cross-functionally with internal teams such as digital marketing, creative, and planning/operations, as well as C-Suite executives to develop and launch partnerships and campaigns in order to align on overall strategy, projects and assets
● Execute and manage partnerships throughout the full lifecycle with strong project management skills, from lead nurturing to discovery calls, to pitch deck creation, to contract negotiation, to project management of campaign assets and deliverables with internal cross-functional team members, to execution of campaign
● Utilize analytical tools and data visualization software to track towards campaign goals, understand the impact of each co-branded campaign, and create recap decks to outline KPIs, key learnings and takeaways
● Continually grow a portfolio of client partners that spans agencies, brands, and Fortune 500 companies
● Developed and launched Pack Up + Go’s influencer program and strategy in 2021, and since launching the program, have on-boarded over 30 creators, garnered over 6.3M impressions across content, and cultivated a total media value of over $214K, all while building a roster of over 100+ influencers, agencies, and creators
● Responsible for developing internal engagement parameters that are used as benchmarks when researching and vetting influencer partners in order to determine the strongest pitch and scope
● Handled agent and individual communication with influencers, contract negotiation, brief creation, and internal project management through influencer management platforms such as Aspire, Klear, and Upfluence
● Worked cross-functionally with internal teams such as digital marketing to outline upcoming campaigns and social strategy in order to align influencer content and repurpose content across paid and organic channels
● Managed all influencer partnerships in project management platforms such as Jira or Asana in order to assign out relevant tasks to each cross-functional team member to ensure timelines and deliverables are being met
● Developed influencer share out decks with influencer selects for different campaigns to align with internal content calendar, as well as recap decks with engagement metrics, referral and conversion metrics, and TMV in order to measure the success of each influencer partnership
rue21Associate Manager of Paid Social Media
Jun. 2021 - Sep. 2021While attending graduate school in Ireland to obtain my MSc in Digital Marketing, I was brought back on by rue21 in a contract role to help spearhead their paid social media strategy, oversee influencer partnerships, and liaison between merchandise, ecomm and social to align on campaign and content calendar planning.
Digital For YouthModule Instructor - TikTok
Feb. 2021 - May. 2021I partnered with Digital For Youth and Enactus UCD to educate students about branding and advertising on TikTok. Objective of Module: This module was intended to educate students on the fundamentals of TikTok from a marketing and branding perspective. Students came out of the course with a deep understanding of both organic and paid marketing on TikTok, as well as individual vs. branded content. By understanding strategy and tactics that brands implement on TikTok, they will be able to utilize their knowledge in the professional world. Finally, this module will facilitate both creative as well as analytical skills that students will need to stand out in a professional environment.
rue21Social Media and Brand Partnership Specialist
Apr. 2018 - Jul. 2020Greater Pittsburgh AreaAs the Social Media and Brand Partnership Specialist for rue21, I performed both high-level and day-to-day responsibilities that contributed toward creating a strong brand image for rue21. My responsibilities were comprised of:
• Managed the day-to-day creation, execution, and tracking of rue21's Paid Social Media strategy
• Utilized Facebook Business Manager, Google Analytics, and Hootsuite Analytics daily in order to monitor, analyze, and report on revenue and KPIs driven by rue21 social channels
• Owned the rue21 blog and blog strategy, which included planning out content calendar and writing various blog posts based on both lifestyle and trend topics
• Created, scheduled, and posted content to rue21 social platforms (i.e. Instagram, Facebook, Twitter).
• Researched, established, collaborated, and maintained various brand partnerships to help further enrich and grow the rue21 brand
DDI | Development Dimensions InternationalSocial Media Specialist
Jun. 2016 - Sep. 2016Pittsburgh, Pennsylvania, USAI assisted DDI with various aspects of social media, such as internal training on social media platforms, development and implementation of social media strategy, as well as analysis of growth, demand, and sales generated by the content present on our social media channels.
Peregrinator's ParadiseFounder
Jan. 2016 - Jan. 2018Pittsburgh, PennsylvaniaPeregrinator's Paradise is an idea stage start about based around solving the problem of expensive vacation lodging through the use of tiny homes.
shtrands.comSocial Media and Digital Marketing Intern
Jan. 2016 - May. 2016Pittsburgh, PA• Conducted market research for potential penetration of new market segments
• Created, outlined, and maintained weekly social media target goals across various social media platforms
EaselySocial Media and Business Development Intern
Aug. 2015 - Dec. 2015Pittsburgh, Pennsylvania• Created and pushed content onto social media platforms such as Twitter, Facebook, Pinterest, and Instagram, along with editing blog posts for Easely’s blog
• Operated Easely’s HubSpot account in order to track social media and website hits, KPI’s, and generate leads for inbound marketing efforts • Artist sourcing and outreach, consisting of emailing potential artists and extending an invitation to apply to be an artist for Easely
DrizlyBrand Ambassador Intern
Jun. 2015 - Aug. 2015Washington D.C. Metro Area• Grassroots marketing, establishing relationships with consumers, and raising brand awareness
• Event planning and assistance for Beerfests, Nationals Baseball games, and various other events in the D.C. Metro area. • Corporate outreach in regards to planning corporate happy hour events, bringing awareness of Drizly to D.C. businesses, and establishing business contacts
Elizabeth H. Hinkle, LMFTBusiness Operations and Marketing Intern
May. 2015 - Aug. 2015Fairfax, Virginia• Assisted with the closing of "Partnerships for Growth, LLC" in Maryland and the creation of "Elizabeth H. Hinkle, LMFT, LLC" in Virginia
• Marketing and advertising, including updating website and social media platforms
• Raising capital for new LLC venture
• Collected, organized, and contacted appropriate business colleagues
Free PeopleAssistant Store Manager
Jan. 2015 - Mar. 2018Bakery Square, Pittsburgh, PAHaving been with Free People for over three years, I was able to grow and flourish with this brand and the entire URBN community. Originally applying and being accepted as a Stylist, my responsibilities included styling and shopping for new, repeat, and loyal customers, while providing high-quality customer service and satisfaction. Through the encouragement and support of my coworkers, I was able to cultivate my creative soul and develop my leadership skills, and was promoted to the position of Assistant Store Manager. In this position I was responsible for store operations including opening and closing procedures, handling large cash transactions and deposits, delegation of tasks, training of new hires, as well as operating the store's MailChimp email marketing account.
Edward Marc BrandsTalent Management Intern
Oct. 2014 - Dec. 2014Trafford, Pennsylvania• Oversaw and organized the execution of a company-wide event including delegating tasks, managing resources within an outlined budget, and planned around production and employee schedules
• Assisted with tasks such as recruitment, documentation, requisition drafting, and personnel management
• Leveraged cloud-based recruiting platform, Jobvite, to organize and evaluate applicant information
Tommy BahamaSales Associate
May. 2014 - Aug. 2014• Helped to generate large sales and purchases, along with handling returns, exchanges, and online orders
• Enhanced customer shopping experience through impeccable customer satisfaction and brand knowledge
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