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Work Background
M&T BankSenior Digital Marketing Specialist
May. 2024Austin, Texas Metropolitan AreaResponsible for digital marketing activities for assigned departments and lines of business. Support the development, execution and evaluation of digital marketing and communication programs designed to meet business objectives of M&T Bank business unit managers, while reinforcing the Bank's brand identity.
FedWritersSocial Media Manager
Jun. 2023 - Sep. 2024Texas, United StatesDeveloping social media content plans that are consistent with the company's brand
identity
• Creating consistent, meaningful content on all social media platforms, including writing
and editing social media posts; improving customer engagement; and promoting social
media campaigns
• Managing a high volume of daily social media posts and communicating with social
media followers
• Responding to queries in a timely manner
• Using analytical tools such as Sprinklr, Google Analytics, Hootsuite Pro, and Facebook
Insights to monitor and evaluate the company's social media presence and
performance
• Preparing daily social media insight reports
Preparing monthly reports on social media marketing efforts
• Providing a weekly social media assessment, leveraging analytical tools to annotate
current efforts, trends, and recommending engagement strategies
• Suggesting adjustments to the overall social media marketing strategy
• Staying up to date on best practices and emerging trends in social media
IdeaScaleProduct Marketing Manager
Mar. 2023 - Jul. 2023
CORD Financial Services, LLCSenior Marketing Manager
Jun. 2022 - Mar. 2023Texas, United States
PorticosMarketing Director
May. 2021 - Jun. 2022Morrisville, North Carolina, United States
LumagenicsMarketing Manager
Dec. 2019 - Mar. 2020Cary, North CarolinaLumagenics is a privately held, technology platform company located near the Research Triangle Park in North Carolina. Our mission is to transform today’s current disinfection approaches by harnessing UV light to combat pathogens. Through decades of research and development, we have engineered our photonic system to generate an intense, precisely-controlled spectrum of UV light. We do this without generating excess heat—a technology we call “Cool UV”. Applications include air, water and surface sterilization.
Barber D.M.E. Supply GroupGraphic Design Specialist
Sep. 2019 - Dec. 2019
Barber D.M.E. Supply GroupSocial Media Lead
Apr. 2018 - Dec. 2019Washington D.C. Metro Area
Grace CovenantLead Digital Content Designer
Aug. 2009 - Jun. 2017Washington D.C. Metro AreaLead the design, development, and implementation of the graphic, layout, and production communication materials while helping clients cut their costs by an average of 25% YoY. Collaborate with creative team to design and produce computer-generated artwork for marketing and promotional materials. Spearhead the development of a website redesign and responsive mobile apps, providing customers with the ability to complete fast, secure transactions (e.g., donations, data gathering, and event management). Deliver proposal layout and design for corporate contracts under intense deadline-driven timelines. Supervise the assessment of all graphic materials to ensure both quality and accuracy. Oversee the efficient use of production project budgets ranging from $5,000 - $50,000. Over a two year period I worked closely with a agency (me) to produce digital content and digital assets to establish and strengthen the brand awareness and share of voice for a large nonprofit in the Northern Virginia Area. From web development, to video production we saw a two year increase in the following areas: Website (redesigned): 2015 2016
New & Returning Users 99,566 106,710
New People (est) 36,118 36,019
Page Views 737,290 602,701
AppleCreative Trainer
Oct. 2007 - Jan. 2008Washington D.C. Metro AreaShared skills and inspired creativity in every Apple Store visitor. As a Creative, I served as the foundation of the Apple Store’s uniquely welcoming environment. Provided customer training and taught customers how to bring their projects to life. Trained clients with skill levels from Novice to Creative & Business Professional how to maximize upon their new Mac investment.
Ellis Design & Media, LLCFounder | Principle Graphic Design Specialist
Apr. 2007Belton, Texas, United StatesDeliver customized marketing programs for a wide-range of clientele within the DC Metro region. Design client logos, brochures, newsletters, infographics, presentations, and advertisement upon fully capturing client’s needs, goals, and targets. Successfully manage up to five concurrent, deadline-driven projects while meeting weekly deadlines and alleviating external pressures to the client. Actively consult with clients on the most effective and appropriate graphic design options based on overall marketing goals. Create 4+ design presentations and proposals a month for clients and account managers.
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