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Work Background
COLLECTIVE Culture + CommunicationCommunications Consultant
Sep. 2024Calgary, Alberta, Canada
Self-employedCommunications Consultant
Aug. 2024
Animal Rescue Foundation (ARF) of AlbertaFundrasing Coordinator (Volunteer)
May. 2024Calgary, Alberta, CanadaBuild and implement diverse engagement strategies that extend beyond monetary support, offering accessible and meaningful ways for the community to contribute, including social media advocacy, skill-based volunteering, and in-kind donations. These approaches strengthen ARF’s community presence, cultivate lasting relationships, and create additional avenues for support. In partnership with the executive director, developed additional revenue streams and opportunities to grow the scope of the organization to further support philanthropic efforts and promote ARF’s mission including partnerships with area pet stores through the donation of out-of -season and overstock merchandise. Organize and execute fundraising events focused on online and activity-based giving, surpassing objectives and previous year results.
Identify new and manage existing partnerships with local businesses, sports teams, community organizations, and leaders to support outreach, fundraising events, and funding initiatives.
ATB FinancialDirector, Strategic Communication
Feb. 2022 - Jan. 2024Calgary, Alberta, CanadaProvided guidance and mentorship to a dynamic team of five strategic communication professionals, each with unique communication skills and capabilities, as they supported various business sectors. Ensured adherence to best practices while formulating and implementing strategies for effective strategic communications. Communication advisor for the Senior Executive Vice President of Business, Group Head of ATB Business, and CEO of ATB Capital Markets, as well as an active member of the ATB Business senior leadership team. Identified top drivers of Business strategy and areas where Strategic Communication can drive value through partnership.
ATB FinancialSenior Communication Manager
Sep. 2021 - Feb. 2022Calgary, Alberta, CanadaProvided strategic communication expertise and counsel on the development and implementation of enterprise-wide communication strategies and plans that drove team members’ understanding of ATB’s priorities and key initiatives and engaged and aligned them with ATB’s vision and strategy. Awarded Gold Quill Award of Excellence from International Association of Business Communicators (IABC) for my internal communication approach supporting the launch of the ATB Personal app.
ATB FinancialCommunication Manager
Apr. 2020 - Sep. 2021Calgary, Alberta, CanadaImplemented communications strategies and tactics that introduced new products, tools, and services to team members, effectively enabling their performance and driving project results. Awarded Silver Leaf Award of Merit from International Association of Business Communicators (IABC) for my internal communication approach supporting the launch of the ATB Personal app.
ATB FinancialCommunications Specialist
Apr. 2018 - Apr. 2020Calgary, AB, CanadaCollaborated with partners across ATB’s retail banking division to deliver communications strategies that connect with the target audience through simple and straightforward messages.
ATB FinancialProject Assistant
Apr. 2015 - Apr. 2018Calgary, Alberta, CanadaPartnered cross functionally to build strategies and tactics to introduce new products, tools, processes and policies and drive understanding with team members. Contributed subject matter expertise to drive consistency and elevate team member and client experience.
Key projects: - Virtual (verbal) contracts
- Click to Chat
- Online Shopping (hybris) - eSignature (eSignLive/DocuSign)
ATB FinancialExperience Support Specialist
Oct. 2012 - Apr. 2015Calgary, Alberta, Canada
ATB FinancialCustomer Service Representative
Apr. 2012 - Oct. 2012Calgary, Alberta, Canada
ALDO GroupStore Manager
Dec. 2007 - Jan. 2012Calgary, Alberta, Canada
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