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Work Background
DogTown Valley Strength and ConditioningOwner
Jun. 2018 - Feb. 2020Van Nuys, California
Strength Farm LLCOwner
Apr. 2010 - Oct. 2022Los Angeles, California, United StatesOwned and operated a small boutique strength and conditioning gym, developing and implementing a comprehensive business strategy to drive growth. Led and inspired a team of coaches and staff, fostering a positive and empowering work environment. Designed and contracted the construction of the physical gym facility. Maintained C.S.C.S. credential from the NSCA while providing expert coaching and training in strength and conditioning and delivering exceptional results for clients. Developed and customized training programs tailored to individual needs and goals. Managed daily operations, including scheduling, facility maintenance, and equipment procurement. Implemented marketing and promotional strategies to increase brand awareness and attract new clients. Managed bookkeeping and cashflow, ensuring financial stability of the business. Implemented client tracking software to efficiently monitor and manage client progress. Provided direct training and education to new employees, establishing the DT coaches training program. Coached an athlete to the title of world's 3rd fittest woman twice. Created a charity workout for cancer research that raised a million dollars for cancer research. Led the company to routinely make the lists of best small gyms.
IMA DEE INCOwner
Oct. 2002Los Angeles, California, United StatesSpearhead all aspects of the business, directing daily logistics to ensure operations run smoothly. Develop and execute short- and long-term business plans to drive company growth and enhance profitability. Implement effective sales strategies, resulting in consistent revenue increases year over year. Build and maintain strong relationships with clients, vendors, and key stakeholders, fostering long-term partnerships. Oversee HR functions, including recruitment, training, and performance management, ensuring a skilled and motivated workforce. Ensure compliance with industry regulations and standards, maintaining a strong focus on regulatory compliance. Manage payroll processes and maintain accurate financial records to support financial analysis and decision-making. Successfully guided the company through COVID-19, weathering a 15-month shutdown and emerging as a still profitable company. Established efficient inventory management practices, optimizing stock levels and reducing costs. Proactively identified market trends and consumer demands, adapting business strategies accordingly to capitalize on opportunities. Designed and executed innovative marketing and branding strategies to enhance company visibility and market penetration and drive new customers.
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