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Work Background
Emprendedores ÑAM ÑAMFounder - Marketing Advisor
Feb. 2020 - Apr. 2021¡ÑAM ÑAM! is a media platform for and by Latin American gastronomic entrepreneur. A virtual space to connect and exchange experiences, learn, inspire & celebrate. We bring the insider secrets from successful entrepreneurs so that you can grow your business faster, with less trial-error, and with the support of your peers.
Bridge2MoreMarketing Consultant | Marketing for Small Business
May. 2011Global and Netherlands𝙏𝙖𝙠𝙚 𝙩𝙝𝙚 𝙜𝙪𝙚𝙨𝙨𝙬𝙤𝙧𝙠 𝙤𝙪𝙩 𝙤𝙛 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙨𝙝𝙤𝙧𝙩𝙚𝙣 𝙮𝙤𝙪𝙧 𝙥𝙖𝙩𝙝 𝙩𝙤 𝙧𝙚𝙨𝙪𝙡𝙩𝙨
When you have questions like, “There is traffic to my site, but then nothing happens” , “I attract prospects but they are not the right fit for my product or service” or “I have valuable content I want to exponentially increase its reach”, you are doing something right, and it is delivering you results. But you want more and better outcomes from your marketing efforts. And very rightfully so! Together we create a tailored strategy connecting the different marketing elements with your style and business goals, addressing the existing challenges and taking advantage of opportunities to reach your goals. 𝙏𝙖𝙞𝙡𝙤𝙧𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙚𝙧𝙫𝙞𝙘𝙚𝙨 𝙪𝙣𝙙𝙚𝙧 𝙤𝙣𝙚 𝙧𝙤𝙤𝙛
Find step-by-step support attracting the right clients for your business, spreading your message, be found by your potential customers or staying in touch with them, all under one roof. No more shopping around for different freelancers to complete each part of the package. 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙩𝙝𝙖𝙩 𝙬𝙤𝙧𝙠 𝙛𝙤𝙧 𝙮𝙤𝙪, 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 & 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨
The real problem is that we are carrying many worn-out assumptions about what marketing should be like (you need to be present in all social media platforms, you need to blog, secure speaking gigs, etc.) The result? You can’t bring yourself to do it consistently. In consequence, your business suffers, and your wallet too. We will work with your goals in mind, respecting your style and what you have done so far to show you exactly where the opportunities and gaps are, and the next best and most immediate actions you need to take to achieve results. ➢There is no more need to do marketing by trial-. it's time to get it right!Get marketing guidance that is tailor-made for YOUR business and YOU. Contact me at info@bridge2more.com
Bridge2MoreUnderstanding Your Customer (Facilitator)
May. 2011GlobalAt the very core of your small business marketing is your customer. Understanding Your Customer is a 1-on-1 or group training to get clear on who your is customer is, and shortcuts the path to more and better clients. ▸Ideal for starting entrepreneurs (even if you do not have clients yet), small business that want to grow and seek more ideal clients, and small teams that work as innovation start-ups within organizations. Understanding Your Customer is critical as it:
✔Helps you to get extremely clear on exactly who your target customer – a.k.a avatar/ Buyer Persona – is and more importantly: what they do and where to find them, both online and offline. ✔Gets you in a better position to decide how to use your resources and get an improved ROI
✔Based on the insights you will be able to easily craft your messaging for ALL your communications as if you’re having a 1-on-1 conversation.
✔You will have results more quickly because you will know what to say, how to link it to your solution, and your potential customer will have the certainty that you understand the problem at hand.
✔You will generate high quality leads when you implement this knowledge. ➤ Ready to spearhead your growth and work with your ideal clients? Contact me today. Email: info@bridge2more.com
Bridge2MoreMarketing Breakthrough: Take the guesswork out of your marketing (Facilitator)
May. 2011GlobalSpecially for entrepreneurs who have been in business for 2-5 years that want simple, bite-sized and actionable answers, the Marketing breakthrough is a live 1-on-1 session to figure out why their business marketing is not delivering results and get a clear plan of action. Coming from the Oil & Gas industry and having worked for so long in events & PR I am trained to quickly identify what is causing (or can become) a problem and take measures to course correct on the spot and quickly see results. The Marketing Breakthrough session benefits from this approach & expertise. 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀
✔ You’ll get clear on where you are now and what’s standing in the way to the results you are aiming at
✔ Learn the immediate next step you need to take to move your business forward. ✔ You'll be back on track to achieve your business goals in no time
Along the way, I’ll share several powerful strategies to get unstuck in your business marketing. ➢Ready to take the guesswork out of your marketing and get back on track to achieve your business goals? Contact me: info@bridge2more.com
BiD Network FoundationGlobal Marketing Communications Manager
Apr. 2008 - Apr. 2011Amsterdam, The NetherlandsAfter three years at Nabuur I was ready to return to my communication & marketing roots. BiD Network, another foundation carrying out activities in developing countries, was looking for a Marketing expert. This position encompassed all my areas of knowledge and expertise: Multicultural marketing, branding, multilingual editing, international network, specially in Latin America. My main task was that of carrying out an extensive overhaul of corporate communications, branding, house style and media outreach, enhancing name recognition and visibility of BiD Network, locally and internationally with private and public entities and partners. This helped to secure funding and increase attendance to their main event the SME Marketplace from 350 to 650 people within a 2 year period.
NABUURLocal Community Officer
Nov. 2004 - Mar. 2008Amersfoort, The NetherlandsWhile in Italy I joined this Dutch initiative as a volunteer and then moved to the Netherlands to join them formally whilst being close to my elderly parents. Nabuur helped organised communities in developing countries to find answers to their local problems that did not involve receiving financial resources as part of the solutions. This meant the communities had to be very clear what request for assistance they would put out there for the volunteers to help. My role was to help these communities to shift from asking for funds, to making better use of the knowledge and expertise available online and within their own resources, as well as supporting them in communicating the results to their respective communities. This was in the early stages of mobile development, and internet coverage in those countries was scarce and expensive. Nevertheless I managed to organise 145 communities, train the representatives to train new community leaders. And today I have the same approach with the clients I work with: What is the best we can do with what you have, and how can we do better.
SorrentourManager International Marketing & Promotions
Sep. 2002 - Jan. 2005Sorrento, ItalyItaly has always found a way to disrupt my life. First when I won the scholarship to study Marketing for SMEs. Later when through my international connections I was asked if I was willing to move to Italy and join this Event & Congress organiser located in the lovely Gulf of Naples. They were looking to boost their international clientele and needed somebody with expertise in events and marketing, who was multilingual, organised and who loved coffee. Needless to say it was the coffee what made me say YES!
Dix & EatonAccount Executive Global Media Relations
Oct. 1999 - Oct. 2001Cleveland, Ohio, USAThe largest PR agency between New York and Chicago had a visionary in the person of Gary Wells, head of media relations. Back in 1999 people were busy with the Y2K virus and not with a world where technology rendered frontiers futile. Gary was an early adopter of globalisation and always promoted this thought among the agency’s clients. Not an easy thing. One of their clients had an important event in Caracas, and Gary reached out to Estima for support. The rest is history. They were happy with my ability to seamlessly jump from Spanish to English and back to Spanish, not to forget Italian and Dutch. They appreciated my organizational and planning skills and the fact that I was able to communicate throughout the world without causing major cultural incidents. And so I became an Account Executive Global Relations. 9/11 put an end to my tenure in the USA as companies turned inward instead of global and I moved to the Netherlands where most of my family had relocated as result of the political restlessness in Venezuela (my parents were Dutch and had migrated to Venezuela in 1956).
EstimaSr Account Executive
Jun. 1997 - Oct. 1999Caracas, VenezuelaBeginning 1997 I returned to Venezuela as my residence permit in Curacao expired. The experience of account executive in my last position left me wanting for more. I craved for opportunities to continue identifying the real needs clients have and how to best address these needs in respect of their way of thinking, their budgets and corporate programs. Estima, then the only pure PR boutique in Venezuela (PR was mainly done by advertising agencies), had an opening for a Senior Consultant with expertise in Branding and Marketing. My biggest gain here was acquiring experience in go-to-market strategies for audiences that are difficult to reach (as in they-dunno -wanna-hear-what-you-have-to-say difficult).
Horvers, Dubislav & PartnersSenior Communication and Marketing Consultant
Mar. 1995 - Mar. 1997Curacao, Netherlands AntillesThe refinery stopped hiring expatriates so I was looking for my next challenge. HD&P was the first agency in Curacao that offered a full range of communication services: Marketing, PR, Design, Advertising, and was recruiting Senior Account Executives. My original objective after completing my studies was entering the world of advertising. HD&P was my dream come true. Here I learned crisis communications as I was sent to St Maarten in the aftermath of Hurricane Luis in 1995. On Curacao I took part in a large branding project for the recently privatised garbage collecting company. Both projects meant working in changing (corporate) environments with audiences remarkable for their cultural diversity, high level of distrust and different languages.
Refineria I.S.L.A. CuracaoPublic Relations
Dec. 1992 - Dec. 1994Curacao, Netherlands AntillesWhilst at Nestlé I became aware of an opening with Refinery Isla. At that time my passion lay with working in the oil industry, combine this with living on Curaçao - otherwise known as the place where the Dutch are relaxed - and I was living the dream. As the liaison officer I worked with a diverse range of stakeholders. Diverse in cultural aspects and in the level of distrust that - at times - needed to be overcome. This is taught me how to define the problems and solutions in their words.
NestléInstitutional Relations Coordinator
Mar. 1991 - Nov. 1992Caracas, VenezuelaAfter my first job I landed a scholarship to study a Masters Degree in Italy. As I ‘only’ spoke three languages at the time, I loved the challenge to study in Italy. On my return to Venezuela I wanted to stay in an international environment, I was lucky to see Nestlé had an opening where my skills and experience were a great fit. One of the best lessons learned during my time here, was that my interest lies in communication with external clients. When put in charge of finding the next venue for a touring exhibition, I put all my networking skills into practice resulting in finding the right facility and sponsors for the interactive exhibition.
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