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Work Background
Qiddiya | القديةDirector of Development
Mar. 2020 - Apr. 2023Riyadh, Saudi ArabiaProviding project development direction for multiple assets within Qiddiya a new resort city just west of Riyadh. A city based on entertainment, sports, arts & culture for 600,000 residents. Focused on the Resort Core and its multiple theme parks, Six Flags Qiddiya, Music Park, and other Intellectual Property based themed parks, water park, F-1 Track & facilities along with the RD&E the Retail, Dining, and Entertainment integrator of the project. Providing vision and development direction for the Upper Plateau’s E-Games Precinct, 300,000 square meter part of the city for 2,000 residents, with Offices, 4 hotels, Retail Dining and Entertainment venues including 6 e-games arenas of various sizes from 21,000 seats to 30, integrated into multiple worlds based on market research. Collaboration with other development partners such as Misk Foundation, SAVVY, and their teams.
AdvisoryCloudAdvisor
Jan. 2020
Krent Studio Collection, LLCCEO & Managing Director
Jan. 2018Fashion Collection focused on Design Excellence and inspiring others to THINK about how they craft their world.
Meraas Holding | Leisure & EntertainmentHead Design Management
Jun. 2013 - Oct. 2015Dubai, UAEProviding Design Leadership on Leisure & Entertainment developments for the Emirate of Dubai and generating destination attractions such as Dubai Parks & Resorts, The Dubai I, and it’s related attractions, City Walk Attractions including a rain forest within a building science experience, innovative immersive exhibits, cinemas and attractions. Generating new and innovative destinations for Dubai, the UAE and the region. Responsible for preparation of RFPs, procurement reviews, budgets, managing consultants, internal design teams, operational & creative think-tanks, reviews, and compliance with international standards, has lead to our success.
Abu Dhabi City MunicipalitySenior Consultant Design / Office of The General Manager
Aug. 2010 - Jun. 2013MUNICIPALITY OF ABU DHABI CITY, Abu Dhabi, United Arab EmiratesAs a strategic advisor providing development direction, design and planning insights for Abu Dhabi Municipality projects and initiatives. Provides hands on design solutions for Investment Division projects, strategic, design and regulatory advice and collaboration with the Strategic Design Team, in the review and rewrite of development codes for projects and the City as a whole. Developing alternative solutions for the various Master Planned projects addressing market conditions and business focused solutions. Working on special projects for leadership and for the benefit of the Abu Dhabi community.
Limitless LLCSenior Design Manager
Oct. 2008 - Aug. 2010Provide development direction, design and planning oversight for Limitless projects worldwide. Our goal is to develop new communities which focus on distinctive designs that are based on human interface and meet specific needs for a more sustainable way of life. I lead an in-house team to design mixed-use residential/commercial developments for communities in Russia, Vietnam, China, Saudi Arabia, Jordan, Africa and the UAE. Leading teams of professionals in think tanks, design, and design reviews for the creative development of Master Planned Communities and their Development Codes.
City of OrlandoCity Architect
Sep. 2004 - Oct. 2008As City Architect, I acted as mentor for the design of over 3 billion dollars in new urban development in downtown Orlando. My responsibilities included heading the Architecture & Design Studio for the City and with my team of professionals’ and their staff we covered Urban Design issues such as Historic Preservation and Downtown Maintenance Operations. Working collaboratively with Planning, the Downtown Development Board and the Community Redevelopment Agency, I provided leadership in maintaining and visioning design standards for the City of Orlando, FL.
KRENT STUDIO, INC.Founding Principal / President
Oct. 2001Orlando, Florida Area
Universal StudiosCreative Director
Jan. 1996 - Dec. 2001Directed the development of Universal Studios, Inc. Properties in Florida and consulted worldwide for Universal Studios Inc. Developed vision statement, strategic plan for operation, budget, staff, and performance reviews for the Creative Studio. Project Architect/ Director Retail Development (1996 -1999) Directed the development of Universal Studios, Inc. Retail properties within Universal Studios Islands of Adventure, part of a $1.3 billion dollar expansion to Universal Studios Florida, creating Universal Orlando, a world class destination resort. Providing leadership for my direct reports and their staff. Advised on strategic planning and design direction for other developments for Universal, including; Universal Studios Florida, Hollywood, Japan, Spain and CityWalk projects. Worked with corporate sponsors and negotiated funding contributions.
Landmark Entertainment LlcProducer
Jan. 1991 - Dec. 1992
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