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Work Background
MonksCreative Director
Mar. 2022 - Oct. 2024San Francisco Bay Area* Guided the creative vision and strategy for delivering campaigns and marketing communications for our Google Cloud clients; established standards of quality and prioritized attention to detail for creating compelling, on-brand messages across all touchpoints, including email, social, video, events, and more. * Developed and mentored a team of 6–10 copywriters, designers, and art directors, acting as champion and guide to push for excellence, job satisfaction, collaboration, and continuous improvement. * Provided creative direction and oversight across copy, art direction, and design for global enterprise campaigns, such as a competitive campaign for Google for Education partners, their most downloaded campaign to date across the partner network. * Crafted a framework and best practices for developing brand and product messaging for Google for Education, helping to ensure consistency and authenticity of the brand tone and voice across all channels, while also making it faster and easier to develop brand content. * Created training modules to improve the skills of my team, such as one focused on presenting creative work more effectively by explaining the creative vision, strategy, and approach; word got around and I ended up presenting the module upon request to several other creative teams. * Directed the creative vision for high profile video projects for enterprise clients, including SentinelOne and The Home Depot; I contributed creatively end-to-end, including concept pitching, script writing, storyboarding, set design, talent selection, costuming, and final effects. Brands: Google Cloud, Google for Education, Google Shopping, Google Ads, Google Travel, Sentinel One, The Home Depot, Nike, Aveda
Media.MonksAssociate Creative Director
Sep. 2019 - Mar. 2022San Francisco Bay Area* Led our copy team to create a full range of deliverables, including core product messaging, video and animation scripts and storyboards, email campaigns, direct-mailers, and event communications * Worked closely with strategists to define and track performance marketing metrics and apply learnings, including optimizing SEO, A/B testing, and template testing.
Media.MonksSenior Technical Copywriter
Jul. 2017 - Sep. 2019San Francisco Bay Area* Crafted customer-facing copy across multiple platforms for brands such as Airbnb, Google Play, and Google Cloud. * Aligned to brand strategy and vision, wrote in multiple voices and tones, and collaborated with clients to refine messaging and deliverables toward marketing and business goals.
Tendo CommunicationsSenior Editor
Jul. 2015 - Apr. 2017San Francisco* Built out event marketing practice from a single engagement providing email support to a full-fledged program that included social, banner ads, and email acquisition and nurture. * Provided leadership in applying social media best practices to grow audience and engagement; we grew our events channel by nearly 300% by using the latest strategies.
Tendo CommunicationsManaging Editor
Oct. 2009 - Jul. 2015San Francisco Bay Area* Developed and executed multiple projects simultaneously, including end-to-end content marketing programs across a variety of media platforms. * Managed a project team of cross-disciplinary roles, including a social specialist and analyst, copywriter, designer, and an account lead.
Tendo CommunicationsAssociate Managing Editor
Jul. 2007 - Oct. 2009* Provided project support and content development, including writing, editing, and research.
WetFeetSenior Editor
Dec. 2005 - Nov. 2006Managed list of 45 print book titles, annual review/update/reprint cycle, and consumer-facing website.
WetFeetEditor
Aug. 2003 - Dec. 2005Managed consumer content for extensive library of online career resources. Wrote advice columns, articles, and industry and company profiles.
WetFeetAssistant Editor
Jun. 2002 - Aug. 2003Assisted executive editor in overhauling the entire book list, including realigning marketing strategy, clarifying audience, and repackaging for brick-and-mortar retail placement.
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