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Work Background
WFLA-TV News Channel 8 / WTTA-TV The CW Tampa BayExecutive Content Manager, News & Digital
Aug. 2025
University of South FloridaAdjunct Professor, The Zimmerman School of Advertising and Mass Communications
Aug. 2024
WTSP-TVAssistant News Director
Sep. 2021 - Jun. 2025Greater Tampa Bay Area-Former Senior Executive Producer, oversee content selection, showcasing and writing of newscasts -Lead team of producers, associate producers, editors and on-air personalities in coverage execution -Edit/approve broadcast scripts and assets, work closely with reporters on deliverables and story angles -Use consumer analytics in determining content, approve marketing copy for on-air topicals -Mentor and train team members, give regular feedback, write and deliver annual performance reviews -Work closely with desk/digital team on story development/logistics, identify multiplatform elements -Manage content and coverage calendar for station franchise, approve scripts and final product before air
WPEC-TV CBS12 NewsDigital News and Content Center Director
Oct. 2015 - Aug. 2021West Palm Beach, Florida Area-Oversaw editorial coverage and logistics on digital and broadcast platforms, ensuring quality on deadline -Lead strategy meetings, managed calendar, approved pitches, Emmy winner: Parkland Strong WPEC-TV -Produced and analyzed daily data metrics to ensure strategies exceed key performance indicators -Developed and managed original content: news, specials, features, podcasts and web/social elements -Designed collateral/assets for digital platforms, wrote/edited scripts, took photos, shot/edited videos -Managed multi-department content needs between news, promotions & sales, Innovation Team leader -Created content/marketing strategies to boost brand visibility, engage audiences and generate revenue -Identified/presented short/long term audience expansion goals and strategies for English/Spanish DMA -2019: CBS station page views up more than 90% year over year, Azteca page views up 168% -2020: CBS station page views up nearly 40%, year over year Azteca page views up 145% Executive Producer of AM Programming CBS12 -Managed a multiplatform team of producers, field crews, production personnel, digital and news talent -Oversaw breaking news protocol, approved rundown and scripts, managed control room operations -Achieved early AM boost in viewership from 3rd to 2nd, launched interactive 9a news/lifestyle program
WOAI-TV NBC 4/KABB FOX 29 Executive Producer
Jun. 2010 - Oct. 2015San Antonio, Texas-Oversaw content and production for live one-hour TV lifestyle program and supporting digital elements -Managed planning calendar, produced client-based segments and content, booked compelling guests -Supervised control room operations, produced destination specials and field events within budget -Coordinated shoots, created graphics, shot/edited video, wrote/approved TV and web scripts -Collaborated with sales and promotions on securing clients, creating content deliverables and campaigns Senior Producer, WOAI-TV NBC 4, News 4 WOAI Today -Produced 2 ½ hours of fresh, up-to-the-minute, forward-thinking AM news for dual anchor team
Public Relations: Orca Communications/City of Chandler AZPublicist/Marketing
Oct. 2006 - Feb. 2010Phoenix, Arizona Area-Managed concurrent campaigns securing national and regional media coverage for multiple clients -Wrote pitches, press releases and worked closely with print, radio, web and TV media outlets -Publicity for Chandler Parks and Recreation; press needs/outreach; produced quarterly magazine
KPNX 12 News NBC (Gannett Broadcasting)Lifestyle/Community Relations Producer
Sep. 2003 - Oct. 2006Phoenix, Arizona-Planned segments including shoots and sponsored elements for live lifestyle show, line producer -Booked guests, produced rundowns and content, consulted clients, on-air product specialist -Managed large-scale station initiatives and events, field producer, anchor ghost writer
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