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Work Background
Woodard & CurranSenior Communications Strategist and Associate Principal
Jan. 2022Phoenix, Arizona, United StatesIn this role, I head the public outreach and support strategy on behalf of Woodard & Curran clients. I also steer communications for crises and public relations in addition to representing agencies' water-related issues and government needs. Currently, I’m building the organization’s Communication Services Department. ✓ Overturned public opinion on a multimillion-dollar design-build project to bring drinking water up to code; created a plan encompassing workshops, a presentation, and a social media campaign. ✓ Established an environment suitable for San Diego County decision-makers to hold unbiased discussions on the allocation of millions of dollars in funding to improve the water supply and quality. ✓ Added a projected $1M+ in annual revenue by overseeing education and launch of an in-house PR firm that positioned Woodard & Curran as a reliable PR resource for its clients.
Coachella Valley Water DistrictDirector of Communications and Conservation
Nov. 2017 - Jan. 2022Palm Desert, CaliforniaI partnered with district and department heads on strategic planning and presented ideas to the Board of Directors. Additionally, I oversaw large-scale, multiyear, complex programs and initiatives that spanned all internal and external communications, legislative advocacy, district policy objectives, and compliance. ✓ Integrated technology into a 20-year-old communications strategy after building consensus and creating interest in connecting with customers for less cost via social media and video. ✓ Managed strategic crisis communications that enabled CVWD to maintain a positive image despite public doubt during fires, water quality issues, a severe drought, and two trespasser drownings.
Coachella Valley Water DistrictConservation Manager
Aug. 2015 - Jan. 2022Palm Desert, California, United StatesI steered the rollout of district-wide and departmental strategic planning initiatives. I also represented district leadership at regulation meetings with the State Water Resources Control Board and the California Department of Water Resources. Additionally, I engaged with government and business entities and community members. ✓ Served as an integral member of a six-agency team that advocated for long-term policy change that persuaded California to alter its method of calculating mandated conservation.
Desert Water AgencyPublic Information Officer
Apr. 2008 - Aug. 2015Palm Springs, California, United StatesDuring this time, I directed all internal and external communications, legislative affairs, and programs. I headed the Public Information Department by managing strategic planning, budget, and the staff. Another crucial aspect of the role involved developing valuable relationships with media, community agencies, and government officials. ✓ Launched and led the company’s first communications and conservation department that still thrives today; laid the foundation for strategic partnerships, campaigns, and programs. ✓ Architected outreach/conservation campaign that the team executed and a mitigation program that involved storing extra water to offset the water used by a new power plant.
The Desert SunReporter
Mar. 2007 - Mar. 2008Palm Springs, California, United StatesAt this time, I collected and analyzed facts about newsworthy events. This work required in-depth interviews, thorough investigations, and close observation of related surroundings. Once I gathered all pertinent data, I created written articles that conveyed a clear mental picture of the sights, sounds, atmosphere, and nuances of the story and people involved.
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