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Work Background
GoldBrokerProduct Owner
Jan. 2023London, England, United KingdomI collaborate closely with the Director of Product to manage various product verticals including UI/UX, eCommerce, CRM & CMS, Marketing & SEO, and compliance areas like KYC, KYB, AML. I also work closely with stakeholders at all levels, including the C-suite, to align product features with business strategy. 🏆 Achievements: • Messaging tool: built an in-house messaging tool, enabling GDPR-compliant user segmentation without relying on external email providers.
• KYCB integration: led the integration of a third-party KYCB API to streamline customer onboarding and compliance.
• E-commerce: implemented an Amazon-style delivery system for quick and reliable shipping of precious metals to customers. 📋 Other responsibilities: • Product roadmap & backlog management: ensure features are aligned with business goals.
• User testing (UAT): ran UAT sessions to ensure new features met user needs
• Requirements gathering: led requirements gathering sessions to create clear, actionable tickets and epics.
• Agile ceremonies: led Agile ceremonies like sprint planning, retrospectives and reviews to keep the team focused and aligned.
• Stakeholder demos: organised demos with stakeholders and the wider team, ensuring transparency and gathering feedback for improvements. I also helped grow the development team from 2 to 6 engineers.
ITSP Services GmbHSenior Product Owner
May. 2022 - Jan. 2023Salzburg, AustriaI led a cross-functional Scrum Team, bridging the gap between product management, IT, and Marketing/Sales departments. My approach revolved around maximizing product value through proactive problem identification, innovative solution ideation, rigorous experimentation, and iterative improvement cycles. 🏆 Achievements:
• Initiated 100+ experiments that supported our product discovery initiatives.
• Boosted product retention rates by 90% by launching 10+ features and improving existing ones.
• Achieved 95% of sprint-defined goals consistently.
• Gathered user feedback for qualitative insights and research
• Streamlined internal solutions across departments. 💻 Responsibilities:
• Define product vision and communicate it to stakeholders.
• Act as a liaison between stakeholders and the Scrum Team.
• Coordinate requirements and priorities.
• Own Jira Product Backlog prioritization.
• Refine backlog for clarity and alignment.
• Advocate for Agile/Scrum practices.
• Produce product documentation and training materials on Confluence.
ITSP Services GmbHProduct Manager
Nov. 2018 - Jun. 2022Salzburg, AustriaI developed and managed a million-dollar online gambling product. My responsibilities encompassed developing a comprehensive product roadmap and marketing strategy across various platforms. I coordinated with developpement teams and fostered collaboration among UI/UX designers, marketing and sales teams to capitalize on customer acquisition, conversion, retention, and referrals. 🏆 Achievements: • Successfully launched over 350 slots and casino games, enhancing the product's offerings.
• Played a pivotal role in co-developing innovative features such as live tournaments, internal jackpots, chatbots, and referral schemes, enriching user experience.
• Maintained a remarkable monthly customer retention rate exceeding 95%, showcasing dedication to customer satisfaction.
• Achieved a consistent 85% customer satisfaction score each month, reflecting sustained quality and user engagement.
• Significantly augmented yearly revenue by 30%, demonstrating a strategic approach to business growth.
Mothership Group LtdDigital Marketing Manager
Oct. 2015 - Sep. 2018London, United KingdomMothership is a venue and events group that offers a culturally relevant programme of events ranging from exhibitions, pop-ups, festivals, concerts, film screenings, debates and music events. Mothership currently has 4 sites (The Book Club, Queen of Hoxton, Colours (former Hoxton Square Bar & Kitchen) and Patterns). I led the digital marketing strategy and execution for all Mothership venues and events and coordinated the overall execution of all digital campaigns. My goal focused on project managing all digital campaigns, ensuring efficient delivery revenue KPIs, budgeting, paid social, SEO, PPC and partnerships. ✓ Achievements: - Increased social media reach by 200% and increased the overall social media audience by 40%;
- Implemented a successful digital marketing strategy for the group and each venue that led to consecutive sold-out shows;
- Influencer Marketing: established partnerships with 100+ influencers, content creators and digital platforms;
- Introduced new marketing tools to track all public activity on social media
- Reviewed and implemented new marketing budgets to maximise exposure Responsibilities:
- Management of all digital platforms and channels to drive traffic and increase revenue
- Manage social media channels across the group (Twitter, Facebook and Instagram).
- Production of weekly and monthly digital reports for the Executive Board
- Design and implement new Email Marketing campaigns.
- Coordinate with the PR team for partnerships, digital content, reviews and coverage, and influencer campaigns.
- Coordinate with external service providers (website improvements, social media freelancers, IT companies, photographers, and graphic designers).
- Connect with social media influencers for content creation and partnerships.
- Content production for websites, blogs, email marketing & social media platforms.
ZooppaCommunity Manager (Europe & LATAM)
Mar. 2014 - Oct. 2015London, United KingdomZooppa is a global social network for creative people and the world's largest source of user-generated advertising, committed to the vision of real people and leading brands working together. Zooppa partners with leading brands and provides their community members opportunities to create great ads for TV, social media, websites, and radio spots. ✓ Achievements
- Implemented an acquisition strategy that led to 10K new users
- Added over 15K new Twitter followers
- Established partnerships with 20+ creative organisations - Reached 98% satisfaction rate from our clients ✓ Responsibilities
- Find exciting local and international talent to build a community of filmmakers and graphic designers.
- Give individual feedback and encouragement to creatives on their submissions.
- Identify and cultivate relationships with creative communities such as film schools, professional organisations and independent filmmakers.
- Provide community support by engaging and responding to members, and taking appropriate steps to ensure a positive experience for the community.
- Write compelling and inspiring blog posts, community guidelines and press releases.
- Plan, design and distribute high-quality content across Zooppa's social media channels.
- Work with the global operations team to grow and manage blog and social media channels with relevant content and dialogue with fans/users/creatives.
- Support, liaise and manage online partnerships for the European platform and to link the aims and interests of partners with Zooppa’s community and activities.
- Develop weekly reports that summarize activity in the community, provide meaningful analysis, and show progress against goals.
- Supervise, train and guide two assistants. Implement team goals and provide effective feedback.
AudioPlusDigital Marketing Consultant
Feb. 2014 - Oct. 2015London, United KingdomAudioPlus (former Mapp Media) is an advertising agency focused on the mobile market. My role focused essentially on creating outstanding content for the agency channels. From blog articles about mobile marketing trends and best practices to press releases, case studies, surveys and social media copy (Twitter and LinkedIn). I also created and delivered press releases and connected with key contacts in the mobile industry. Other tasks included: maintenance and creation of media lists, database management, sending and creating a bi-monthly newsletter and management of incoming PR requests.
RSVP (Media Response) LtdCustomer Support Specialist
May. 2013 - Aug. 2013London, United KingdomRSVP is a sales and service agency specialising in campaign creation and consultancy. I was in charge of supporting and delivering customer support over the telephone, social media and email as well as following up on marketing and sales campaigns. I helped and guided customers with any queries and made outbound calls to clients to maintain relationships and increase sales.
Nudo Ltd.Marketing Assistant
Jan. 2013 - May. 2013London, United KingdomNudo Ltd. is an Italian artisanal produce company that brings the best organic food products from the Italian Le Marche region to the doorsteps of European and North American consumers. I assisted the Head of Marketing in all marketing tasks such as social media community management, email marketing, and content management. I also provided direct customer service via phone, email and social media channels and liaised with Nudo's PR companies for content and marketing collateral. I also managed B2C customer databases and conducted basic market research and customer surveys.
We Love GreenMarketing Assistant & Photographer
Jun. 2012 - Sep. 2012Paris Area, FranceWe Love Green is an eco-friendly music and arts festival created by We Love Art, an events agency based in Paris. I was in charge of building a street marketing strategy for the festival as well as establishing direct contact with customers to attract them to discover the festival.
Les Nuits CapitalesDigital Marketing Assistant
Sep. 2011 - Nov. 2011Paris, FranceLes Nuits Capitales is the live music week in Paris. I was responsible for developing a digital strategy across social media, email marketing, influencer recruitment (bloggers and photographers) and through digital partnerships with more than 80 online publications such as Time Out, WAD Magazine, Megalopolis, Le Cool, Gouru, Parislanuit, Pleaz, Overbooke and Cityvox.
La BellevilloiseSocial Media Community Manager
Mar. 2011 - Dec. 2012Paris Area, FranceLa Bellevilloise is one of the most important cultural venues in the East side of Paris founded in 1877. I developed and grew the digital presence of the venue across all digital platforms including social media, email marketing and websites. I created and implemented a social media strategy that generated 20k followers on Twitter and 60k likes on Facebook within the first year. I also designed all email marketing communications and managed a database of 100k email contacts. I supported the Head of Marketing with all incoming PR requests and built partnerships with other publications, event creators and cultural venues.
PAPERBLOGDigital Content Editor
Jun. 2010 - Mar. 2011Paris Area, FrancePaperblog is a multilingual participatory media site available in French, Spanish, English, Italian, Russian and Portuguese. I was responsible for the creation and management of the Portuguese version of Paperblog. Main tasks included: - Creation and implementation of a digital marketing strategy
- Build a community of bloggers and writers willing to contribute to the platform-
- Develop a social media strategy
- Community Management
- Content curation and website management
- Create an SEO plan
- Write press releases and customer service guidelines.
Rádio ZeroRadio Host and Marketing Assistant
Feb. 2009 - Jan. 2010Lisbon Area, PortugalFor one year I had the pleasure to develop a cover-based radio show called Euphonia with Vanessa Augusto. I was responsible for the research and selection of content and tracks for the show. I also organised interviews and supported the marketing team with events, email marketing content and interviews.
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