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Work Background
Mr Perfect - Men's Health NFPMarketing & Strategy Advisor
Jul. 2024Greater Sydney Area
giro+partnersMarketing Advisor | Director
Apr. 2011Sydney, AustraliaResults driven brand, marketing and communications strategy and implementation for clients on project, retainer and consulting basis. Working with clients, giro+partners has developed a strong knowledge of the education, food and digital markets, acting as a virtual marketing director for our clients. We love creating new brands and rebranding clients including empire careers, LearningField, Pukara Estate, YPO - Young Presidents Organisation, St Maur Wines, Hunter Valley Olive Company and Ku-ring-gai Philharmonic Orchestra.
Ku-ring-gai Philharmonic OrchestraMember Executive & Marketing Advisor
Apr. 2011 - Jun. 2014Sydney, AustraliaStrategic and tactical marketing direction and member of the KPO Executive.
CareerOne.com.au (News Limited & Monster Worldwide JV)Marketing and Communications Director
Apr. 2010 - Mar. 2011Sydney, AustraliaResponsibilities as position below expanded to include alliances, content and social media. Reduced costs with key alliance partners by 50%. Launched facebook page for CareerOne.com.au and facebook applications and functionality. Set up in house Video production for online content.
CareerOne.com.au (News Digital Media)Marketing Director
Oct. 2006 - Apr. 2010Sydney, AustraliaResponsible for the stewardship, strategy development and tactical execution for the CareerOne.com.au brand. Managed a team of 7 staff - including Online, Brand & Trade, Search, Analyst, Executive. Managed multi million dollar marketing budget. Grew audience from 0.6 mil to 1.7 million browsers per month. Increased efficiency of marketing activities by reducing cost per browser by 50% and reducing cost of acquisition. Raised brand awareness to record levels. Managed agency relationships and negotiated creative and media agency remuneration agreements. Negotiated affiliate deals with eBay, My Space and other leading online portals.
TelstraMarketing Manager - fetchmemovies/Bigpond Movies
Jan. 2005 - Dec. 2005Sydney, AustraliaLaunched fetchmemovies.com.au. Successfully developed and implemented communications and marketing plans to achieve subscriber base targets. Managed rebranding of fetchmemovies.com.au to BigPond Movies.
giro+partnersMarketing Advisor | Director
Oct. 2001 - Sep. 2006Sydney, AustraliaMarketing & communications agency servicing clients including: Active Medical Australia, Adecco, B33hive, e-life, Hunter Valley Olive Company, Pukara Estate, Omake Interactive, St Maur Wines, Shakespeare Australia, Viva Olive Oil and Wiseman Laboratories.
GreenGrocer.com.au Pty. Ltd.Chief Marketing Officer
Jul. 1999 - Sep. 2001Sydney, AustraliaA foundation e-tailer in Australia, GreenGrocer.com.au became the leading online retailer in 2000. In September 2001, Woolworths Limited, purchased the company. Responsible for the development and execution of brand, communications and marketing plans and management of marketing team. Achieved key acquisition and traffic targets with a grass roots strategy and controlled marketing spend.
Clemenger BBDO SydneySenior Account Director
Jan. 1995 - Jun. 1999Sydney, Australia
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