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Work Background
KILLEARFounder
Jan. 2023Join us to safeguard the future: Together, we can help prevent the next pandemic. Healthcare-associated infections (HAIs) cost US hospitals $30B annually. KILLEAR’s the first ever Antimicrobial Manufacture to help reduce contamination saving millions for hospitals. With 59 million healthcare workers, $47 Billion industry and align with safety guidelines (CDC). Let’s transform healthcare together! KILLEAR is an innovative healthcare apparel and accessories brand that blends style, functionality, and sustainability. We leverage advanced fabric technology—antimicrobial, moisture-wicking, and machine-washable—to meet the specific needs of healthcare professionals. Our direct-to-consumer (DTC) model drives loyalty and maximizes margins, while our commitment to corporate social responsibility and sustainable practices sets us apart in the market. With opportunities for global expansion and product diversification, KILLEAR is poised for rapid growth in a stable, recession-resistant industry. Email: hello@killear.com
J Beverly Beverly Hills Director
Mar. 2022 - Sep. 2023Production Development & Research, Marketing, Retail Sales, Sourcing, Project Management- Worldwide J Beverly Hills was created by Juan Juan, celebrity stylist and founder of the Juan Juan salon – a Beverly Hills landmark. J Beverly Hills is a premier producer of non-diverted hair and colour products that are available only through the finest professional salons. The J Beverly Hills mission is to offer a professional salon product concept that best reflects Juan's desire to promote his industry, rise above the ordinary and help salons obtain their true potential both artistically and financially. For more information, please visit www.jbeverlyhills.com.
KILLEARCompany Owner
Jan. 2020
Marina VapeBrand Director
Jan. 2019 - Nov. 2019Wide range of CBD and Vape products worldwide
JimEilaFounder & CEO
Jan. 2018 - Jan. 2022Santa Monica, CAJimEila means beautiful and this is what my bags resemble. What does beauty mean to you? To me it’s simplicity, lightweight durability and chic. I develop purses for women that need them to be used from day to night through simple materials, chic designs and lightweight durable neoprene products so you can spread more beauty to the world.
The CaseryExecutive Director
Jan. 2017 - Jan. 2019SALES
*Lead sales function for a current business and future.
* Reestablished the company’s B2B sales team, function, goals and standard operating procedures; built the entire sales/operations/marketing/warehouse/design departments.
* Team leadership and hired the national team from the ground up, establish strategy and lead the team in executing this vision
* Broke the $1,000,000 per month sales
* Landing Key Accounts (Macy's, Nordstrom's, etc) in the USA
* Established sales in South America, Canada, UK, France & Australia
PRODUCT DEVELOPMENT * Developed new products and categories within the company
* Part of rebranding
* Traveled to China for development
BRANDING & MARKETING
* social media content
* sponsorship with companies
* product and model photo shoot
* global branding campaign
* product launch
* fast moving industry
SphynxSales
Jan. 2017 - Jan. 2018Greater Los Angeles AreaBalance of sales, management, operations, and analytical thinking
SALES:
-create seasonal wholesale promotions to drive new and recurring orders
-create all marketing and sales collateral needed for successful email campaigns and promotions
-outbound sales to new and existing retailers -create training programs and collateral to train-in-store sales staff on the product(s)
-responsibility of owning the data in sales database as well as entering and tracking new leads
MANAGE REPS:
-manage and provide support to outside reps
-train and onboard new sales rep and rep groups
-manage all sales communications with sales reps
-ensure merchandise is displayed correctly
EVENTS & TRADESHOWS:
-B2B tradeshows
-research and coordinate scheduling of all tradeshows
DATA & REPORTS: -run sales reports to analyze and review sell-through and reorders, track and forecast sales, and foresee inventory needs
-maintain a data-driven approach to tracking results and success, finding missing opportunities, and maximizing wholesale revenues
-present weekly sales reports to the marketing and executive team to collaborate on -run ad hoc sales and data reports
Cherokee Global BrandsGlobal Marketing & Brand Director
Mar. 2015 - Jan. 2017Burbank• Key business leader, inspiring the team and driving innovative products and marketing strategies • Lead Global Brand Strategy development outlining business plans and strategic priorities, as well as forecasting and global performance targets
• Develop annual category plans such as partnerships with Cobian and Quiksilver on designs, ensuring the brand has a meaningful long-term consumer positioning and achieves maximum volume profit/growth
• Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities such as partnerships with Marvels. • Develop creative marketing plans with multi-layered programs that drive sales growth for the brand
• Work with creative agency and internal teams to deliver content across varies channels
• Partner closely with franchises to ensure alignment with marketing plans
• Provide timely and consistent communication of brand activity and key information to franchises
Metamorph ConsultingConsultant
Jan. 2015- Provide industry expertise on brand management, manufacturing, marketing, sales and hiring for all divisions within a company. Work closely with business owners to establish their goals and identify strategies for improved business operations
- Provide industry-specific coaching and training to clientele
- Brainstorm strategies for growth, positive change and improvement
- Assist with marketing campaigns and brand development and review data.
- Give presentations and organize team meetings
- Dedicate time to generating new business and pitching clients
- Meet with existing clients to perform an initial assessment, discuss goals and strategize methods for improvement
- Solve problems through helpful recommendations and practical suggestions
- Collect data on clients and the business through interviews, workplace shadowing and researching documents
A & E BrothersDirector of Sales/Operation & Marketin
Jan. 2014 - Mar. 2015Huntington Beach, CA• Oversee the entire sales operations process from order entry & allocations to shipping & invoicing for wholesale accounts for US and 7 other countries while managering 20 sales assicoates and 5 sales mangers • Responsible for managing multiple mediums, communication platforms and both offline and & online Wholesale Accounts including marketing but not limited to, events, retail promotions, social media, sales support and marketing support, media relations and brand/vendor relations, and provide local shop marketing leadership and support to our shop owners. • Day to day lead for the Sales/Marketing Team and interface and help manage relationships with key brand partners. Lead meetings brainstorming to organize strategies to how to increase sales and exposure. Develop and execute compelling and competitive messaging strategies in order to drive traffic, conversion and sales. Develop and execute unique sales, marketing and PR programs that fit. Create strategic partnerships with likeminded brands, organizations and individuals to further the reach of the brand.
• Manage all planning and pre-planning related to brand marketing including: POP, advertising, digital, events, etc. Manage the overall marketing calendar and timeline. Develop, write and communicate strategic briefs and ideas, seasonal kick-offs/messaging briefs
• Channel and distribution sales in a fast pace environment. Manage all orders, inventory, flow of warehouse, business development and sales support. Coordinate tradeshows, help with business-to-business sales, helped with internet sales, charge backs, and manage key accounts.
• Plan and carry out direct marketing and sales support activities to develop and increase revenue in accordance with strategic business goals. • Manage budget, media relations, and PR & communications compliance. Company has expended to restaurants, web development, web management, and PR.
A & E BrothersRegional Sales Manager
Sep. 2013 - Jan. 2014• Provide our customers with exceptional customer service while answering questions and assisting with purchases, exchanges, and returns. • Successfully implemented multiple processes to ensure efficient operations such as automating invoicing and integrating with new warehouse. • A/R contact for all wholesale accounts. Responsible for charging credit cards, depositing checks and collecting from accounts. • Oversee the entire sales operations process from order entry & allocations to shipping & invoicing for 150 wholesale accounts. • Process all return and reorder requests from buyers and resolve any shipping discrepancies. • Work closely with sales managers to ensure monthly sales goals are met through the daily analysis of inventory and sales order data. • Established strong working relationships with accounts, team members, and peers.
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