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Work Background
i4 OpsHead of Marketing
Oct. 2023Salt Lake City, Utah, United States
LoveJusticeDirector of Operations
Jan. 2023Dallas, Texas, United States
Global Business GuidesCo-Founder & Partner
Aug. 2016 - Jan. 2018Greater Denver AreaFormed to serve as a collective of professionals, focused on building overall enterprise value for clients driven to stay ahead of their competition in the rapidly transforming digital economy.
Downstream Partners, LLCStrategist & Experience Advisor
Jul. 2016 - Jan. 2021Worked to transform businesses by helping leaders align their teams to a shared strategic vision and enhance cultures to optimize productivity and maximize profitability.
FACTOR Brand, LLCFounder | Experience & Engagement Strategist
May. 2016Greater Denver AreaExperienced strategy and innovation partner energizing organizations by helping to build trust and integrate whole-people practices. We form and foster well-performing, high-minded, trusted teams that deliver results. Connecting purpose to practice, we infuse talent optimization to align people strategy to business strategy and cultivate collaborative cultures. In all our work, we use intuition and intention to identify opportunities leaders may not yet see that help teams become more connected and empowered to thrive. Additionally, as a master energy worker and certified instructor in Vinyasa and Hatha yoga, I have integrated energy work, movement and mindfulness into my support of client teams since 2010.
W.J. Bradley Mortgage Capital, LLCVice President of Brand & Engagement
Jan. 2012 - May. 2016Greater Denver AreaLed efforts to build and foster relationships with residential mortgage customers, leveraging a multi-million dollar annual marketing budget. Managed the integrity and evolution of brand identity, experience and promise.
As a member of the senior management team, directed integrated strategies across various business units, contributing to annual revenue increases through acquisition volume and organic transaction growth.
Directed the Product Development function, leading new mortgage product release strategies and managing merchandising and marketing campaigns to drive monthly retail production volume and overall market share increase.
Led public relations strategy and execution, internal and crisis communications efforts, and firm-wide customer experience initiative.
Directed UX planning, guiding in-house and third-party creative, web development and digital media production teams.
Brand IronSenior Brand Strategist & Account Director
Feb. 2010 - Dec. 2011Greater Denver AreaConsulted clients in recognizing the unique value of services/products offered to customers and defining market position. Reassessed clients’ brand image from a holistic perspective, and assessing the critical relationship between sales, operations and marketing, implemented integrated marketing programs to generate increased market share and revenue growth for clients.
Prepared client companies for capital raising efforts through development of materials such as business plans, investor communications, and collateral pieces to articulate the benefits of investing in the company.
Starz Denver Film FestivalPR & Media Manager
Sep. 2009 - Nov. 2010Greater Denver AreaManaged media outreach activities to promote Festival filmmakers and projects, and handled talent during special events and when engaged with members of the media.
Porter NovelliSenior Account Executive
Aug. 2008 - Aug. 2009Greater Boston AreaDeveloped messaging, interactive event strategies and integrated marketing programs to differentiate and increase awareness of deep- and high-tech client brands.
Managed media relations activities to generate earned coverage for clients in national and trade media outlets.
Coordinated and conducted analyst outreach initiatives to build clients’ industry credibility and reputation and to promote thought leadership in targeted markets.
SchenkeinPublic Relations Account Executive
Aug. 2006 - Jul. 2008Greater Denver AreaSecured earned coverage for clients in local, regional and national print, broadcast and trade media to promote awareness and manage reputation for clients. Planned and coordinated media conferences, speaking opportunities, community and partner events and exhibitions at key industry trade shows. Counseled clients on strategic approach to issues management and internal and external crisis situations. Created written materials for clients, including bylined articles, media kit components, news releases, internal communication plans, messaging documents, case studies and web content.
Make Shop & StudioPR & Marketing Manager
May. 2005 - Oct. 2005Dallas/Fort Worth AreaCoordinated communication and grassroots marketing efforts, and developed partnerships with members of the local business community to build awareness of boutique and contribute to growing its customer base. Created written material for website, media kits and marketing collateral to promote the boutique and its contributing designers. Secured earned coverage in local media to increase awareness of the boutique and its contributing designers.
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