W.J. Bradley Mortgage Capital, LLCVice President of Brand & Engagement
Jan. 2012 - May. 2016Greater Denver AreaLed efforts to build and foster relationships with residential mortgage customers, leveraging a multi-million dollar annual marketing budget. Managed the integrity and evolution of brand identity, experience and promise.
As a member of the senior management team, directed integrated strategies across various business units, contributing to annual revenue increases through acquisition volume and organic transaction growth.
Directed the Product Development function, leading new mortgage product release strategies and managing merchandising and marketing campaigns to drive monthly retail production volume and overall market share increase.
Led public relations strategy and execution, internal and crisis communications efforts, and firm-wide customer experience initiative.
Directed UX planning, guiding in-house and third-party creative, web development and digital media production teams.