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Work Background
Medium GiantSenior Director, Digital Experience
Aug. 2024Dallas, Texas, United StatesI lead strategic analysis, delivery, and optimization across owned and earned marketing channels inclusive of SEO, content strategy, UX, social strategy, and analytics. I'm nothing without the AMAZING team members that drive these initiatives for our clients.
Medium GiantSenior Digital Experience Director
May. 2022 - Aug. 2024Dallas, Texas, United StatesLeading a talented, multi-disciplinary team of UX designers, full-stack developers, and project managers to evaluate, design, build, and optimize digital experiences on the web. From brochure websites to SAAS web apps, we do it all! Medium Giant is a media and marketing company with strengths in intelligence-driven, technology-enabled strategy, creative, and media services. Our purpose-driven curiosity pushes us to investigate further and challenge convention to break from the status quo because business growth requires positive change. Our divergent thinkers devise strategies that deepen connections, expand influence, and scale success for our ambitious and growth-oriented clients. We relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward. To learn more about how we work, visit mediumgiant.co
Medium Giant (formerly Belo + Company)Digital Experience Director
Mar. 2021 - May. 2022Dallas, Texas, United States
projekt202Experience Director
Oct. 2019 - Mar. 2021Dallas, TX, United StatesNurturing professional growth and development for a team of five (5) direct reports from the Dallas office’s design organization. Working closely with other Experience Directors to establish and standardize operational processes including resourcing, performance evaluations and skills development across a team of 50+ designers. Scoping projects, developing proposals and pitching work to clients. Leading projects from kick off to final delivery as the owner of client relationships, quality of deliverables and performance of research + design contributors.
AnsiraDirector, UX
May. 2017 - Aug. 2019Dallas/Fort Worth AreaCultivating, mentoring and managing a team of eight (8) critical thinking UXers across Dallas and Portland offices. Curating a pipeline of net-new and organic UX work across the agency by developing proposals, scope and estimates. Managing the execution of UX work across the agency by delegating work to my team based on bandwidth, skillset and growth objectives. Standardizing and documenting capabilities, toolset and process for the agency’s UX discipline as a whole. Providing oversight for execution across all active UX projects including research & testing (usability, A/B, surveys/interviews, etc.), information architecture, interface & interaction design (B2B, B2C, email) as well as IoT & AI (chatbots, voice applications).
The Integer GroupConsumer Experience Designer
Nov. 2016 - Apr. 2017Dallas, TexasI work in a strategic account planning capacity with a focus on implementing and optimizing integrated consumer journeys. My strategic scope is inclusive of all owned and paid touchpoints across both digital and physical ecosystems. I synthesize data, business objectives, and consumer insights into concise and actionable documentation that guide the marketing activities of clients and agency stakeholders.
AT&TUser Experience Designer
Jul. 2016 - Oct. 2016Dallas, TexasI contributed to the design and architecture of telecommunication software solutions for enterprise customers by working closely with other UX Designers and cross discipline stakeholders from product, content, and development teams to deliver usable, efficient, and E508 compliant wireframes.
AnsiraSenior User Experience Engineer
Mar. 2012 - Jun. 2016Dallas/Fort Worth Area
Sq1Senior User Experience Engineer
Mar. 2012 - Jan. 2016Dallas, TXTaking complicated things and making them simple. Learning, every day. Educating and mentoring on the value and practice of UX. Thinking. So much thinking!
Sq1User Experience Engineer
Mar. 2012 - Apr. 2015I help lead projects from strategy to launch. I work closely with project management, creative leadership and clients to research, architect and optimize user centered designs that convert. My process combines information architecture, interaction design and content strategy with a pragmatic approach, balancing creativity and analytics to design successful digital solutions. I spend a lot of time reading and writing about user experience. Empathy and organization are two of my greatest tools. I study cognitive psychology and human behavior to better understand users. Omnigraffle is my second home. I am an advocate for the user, first and foremost, always looking for ways to educate my colleagues on the importance and value of a thoughtful user experience.
Square One AdvertisingInteractive Developer
Mar. 2012 - May. 2013Dallas, TXI've built a full spectrum of web applications while at Sq1 Agency: full websites, mobile sites, interactive landing pages, and content management systems: both custom and with frameworks like Wordpress or Joomla!. With many projects, I have been able to work with the creative and account team from the very beginning, influencing user experience and interactive functionality decisions. Though my title is Developer, I like to think that I have been a lot more to Sq1, including (1) a Social Media Strategist: planning, creating, and implementing content for ourselves and some of our clients, (2) an Information Architect: working with data from the Performance Sciences team to tactfully build wireframes and process flowcharts, (3) and a User Experience Advocate: building application functionality from the perspective of users, knowing not just what functionality we are capable of implementing but whether it should be implemented for that particular application. I've also been part of the Sq1 Social Media Committee, Interior Decorating Committee, and Party Planning Committee.
Infinity BoxWeb Developtress Extraordinaire
Nov. 2011 - Mar. 2012Irving, TXInfinity Box is my own creation. I was the sole "employee" while doing freelance gigs.
Agency CreativeInteractive Web Developer
Jul. 2011 - Nov. 2011Addison, TXI was part of the website process from the beginning to end: competitive site analysis depending on the site's desired audience, helping build a webplan by providing sitemaps and wireframes, building html templates for approval, moving on to build a beta version of the site (ideally with a CMS), implementing SEO meta data, various rounds of feedback and revisions, launching the site, and finally adding appropriate tracking codes (google analytics), making 301 redirects if necessary, then submitting the site to search engines.
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