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Work Background
HBGCreative Marketing Specialist
Jan. 2014New York City Metropolitan AreaHand crafted luxury fashion and home accessories. Re-loved Iconic Pieces internationally sourced.
HBGDirector Marketing Creative Services
Oct. 2011 - Sep. 2021Northern CABrand communications, strategic marketing, online + ecommerce pro for luxury businesses specializing in Fashion, Beauty + Hospitality.
Strong customer focus and strategic positioning to follow trends, and to keep a 'finger-on-the-pulse' of the customer base and competition.
HBG Heidi Baron GodoffFounder
Mar. 2011 - Sep. 2021Northern CAHBG's mission is to give Military Surplus, Denim and Vintage a new life .
My love of fashion and sensitivity to the shortage of natural resources inspired me to source quality pieces and show them some love. All garments are one of a kind and have been upcycled hand painted, embellished and distressed. A percentage of all sales goes to the ACLU.
Swanson VineyardsDirector of Consumer Marketing
Sep. 2009 - Aug. 2011Napa ValleyDirector of Consumer Marketing
Swanson Vineyards www.swansonvineyards.com
Sep 2009 - Aug 2011 Developed Swanson Vineyards Direct to Consumer brand strategy. Including a much publicized e-commerce website + blog which gave national exposure to the brand. Created new tasting room concept The Sip Shoppe. Conceived + developed lower price point wine product for D2C market called Modern House Wines later sold exclusively at Target nation wide.
Kirna ZabeteManaging Director
May. 2007 - Jun. 2009NYC + Napa ValleyCreated the Kirna Zabete E-commerce luxury boutique. One of the first Go To sites for the sophisticated shopper seeking designer goods. Developed strategies and on trend editorial content to design a seamless experience from their renowned store in SoHo to their new digital boutique. Evaluated and managed analytics as well as usage funnels to increase conversion, repeat visits, new users, and viral distribution and lifetime value.
Twist CreativeMarketing Director/Owner
Oct. 1999 - Jul. 2007New York, NYTwist Creative - Marketing + Promotional boutique agency specializing in the Fashion/Beauty Industries. Created and produced successful international promotional campaigns for Ralph Lauren’s Fragrance Romance, Ralph, Glamorous, Extreme Sport. Reintroduced Helena Rubinstein to the United States with a 3-day New York event attended by over 120 editors from around the world. Annual Fashion Director for The New York Times BEST OF THE SEASON Advertorial Holiday Gift Guide. Sourced the best Fashion, Beauty, Lifestyle and Technology gifts for the NYT's affluent readership. 1999 - 2004
Mirabella MagazineSenior Fashion Editor
Oct. 1993 - Sep. 1998New York, NY American + Italian Designer Market Editor covering trends, reporting and producing fashion editorial. Edited top designer collections, for the sophisticated Mirabella reader. Hired photographers, models, and styled photo shoots and cover stories.
Barneys New YorkAssociate Buyer for European Designer
Mar. 1990 - Apr. 1993New York, NYAssociate Buyer for the Young European + American Designers.
Covered the international + national fashion shows. Wrote orders, bought collections, merchandised designer floor.
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